Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
June 2025 - June 2026
Detailed observation of presented data
Crypto & Blockchain advertising showed a highly erratic Cost Per Click profile over the 10-month window — noisier and more extreme than the global baseline. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Crypto & Blockchain in All countries available compared to the global benchmark.
The period opens at $1.46 in June 2025 and closes with a dramatic peak at $3.79 in March 2026 — a net rise of roughly +159% from start to finish. Across the ten months the median CPC for Crypto & Blockchain averaged about $0.96, versus a baseline average of roughly $1.06 — about 9% below the global benchmark on average. However that tidy average masks extreme swings: the high was $3.79 (March 2026) and the low plunged to $0.013 (October 2025). Several sub-dollar troughs appear in August, October, December and January (August $0.054; October $0.013; December $0.040; January $0.061), while July 2025 ($1.93) and March 2026 ($3.79) represent clear spikes.
Volatility is a defining characteristic. Average absolute month-to-month movement in the Crypto & Blockchain CPC series was about $0.92, roughly ten times the baseline’s average monthly swing (~$0.09). Month-to-month percentage gaps versus the baseline swing from deep underperformance (Aug −95%, Oct −91%, Dec −96%, Jan −93% vs baseline) to strong overperformance (Jul +79%, Mar +255%), underlining a pattern of abrupt troughs and sudden rebounds.
Late Q3 and much of Q4 2025 shows fragmented low-cost windows — August and October are especially muted, and November–January remained at fractional CPCs before activity re-emerged. A pronounced rebound begins in February 2026 ($1.15) and crescendos in March ($3.79). This sequence creates a rhythm of soft mid-year pockets of extremely low CPC followed by a steep early-year lift into a pronounced March spike. The timeline reads as a rollercoaster: pockets of micro-cost impressions followed by compressed periods of intense bidding pressure.
Compared to the baseline (global median series), Crypto & Blockchain costs were more volatile and at times substantially below market, but also capable of overshooting by large margins. Where the global trend stayed relatively steady around $1.06 (average) with modest monthly moves, the Crypto & Blockchain series swung between roughly −96% and +255% relative to the same-month baseline. In short, this vertical across All countries available was generally below average in aggregated terms but far more volatile, producing both the deepest troughs and the highest peaks vs. the global benchmark.
This data-driven look at Cost Per Click benchmarks for Crypto & Blockchain across All countries available highlights extreme CPC trends, volatility, and month-by-month contrasts against global Facebook Ads benchmarks, CPC trends, CPM analysis, and CTR performance signals for industry ad performance in the Crypto & Blockchain category.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Crypto & Blockchain industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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