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October 2025 - September 2026
Benchmark observations based on the selected data
Denmark’s cost-per-click story is one of pronounced swings: overall CPC sits slightly below the global median but moves with much greater amplitude. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries in Denmark compared to the global benchmark.
From July 2025 to May 2026 Denmark’s median CPC averaged about $1.02, versus a global baseline of roughly $1.06 over the same months. The Danish series started at ~$0.82 in July 2025 and finished at a pronounced peak of ~$2.62 in May 2026 — in other words, CPC more than tripled (+≈218%) from the opening month to the closing month. The low point arrived in October 2025 at roughly $0.26; the high point was May 2026 at $2.62. Monthly values oscillated between those extremes: several sharp lifts (August + July-to-August surge, January rebound, and the steep May spike) punctuate deeper declines (October’s trough and late‑year softness). Across the 11 months, Denmark exceeded the global CPC in 4 of 11 months (August, January, April, May).
Rhythm in Denmark is choppy rather than smooth. October 2025 shows an acute dip (≈$0.26), followed by a gradual recovery through November/December and a stronger upswing in January 2026. Spring months (March–April) register moderate lifts, then May delivers a dramatic jump to the year’s peak. This pattern contrasts with the more muted global cadence: the baseline hovers around $1.06 with relatively small month-to-month moves, while Denmark’s curve reads like short bursts of lift and decline rather than steady seasonality. Observed monthly behavior includes both Q4 softening and an early-year rebound, alongside larger episodic spikes in late summer and late spring.
Relative to the global benchmark, Denmark was often below average but episodically above it. The narrowest gap occurred in March (Denmark ~4% below global), while the widest positive gap was May (Denmark ~140% above global). On the downside, October showed the largest negative spread (~76% below the global CPC). Volatility tells the clearest story: Denmark’s average absolute month-to-month move was about $0.59 — roughly seven times the global benchmark’s ~$0.08 average monthly swing — indicating more volatile country-specific ad costs for All industries in Denmark versus the broader market.
Understanding Facebook Ads cost-per-click benchmarks, CPC trends, CPM analysis, CTR performance, country-specific ad costs, and industry ad performance for All industries in Denmark helps advertisers place Danish CPCs in a global context.
Facebook advertising cost benchmarks
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. Ad costs vary across industries because of competition, audience demographics, and conversion value. For campaigns targeting Denmark, advertisers should consider local market factors and user behavior. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPC values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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Christmas & Boxing Day (late Dec), Easter holidays (groceries, travel, tourism), Mother's Day and Valentine's Day
Travel campaigns may raise CPM and CPC during Easter. Retail and hospitality competition may increase in late December. Whit Weekend may reduce weekday competition. Holiday retail closures may lower competition while pre-holiday CPMs rise.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
CPC varies by region, industry, and campaign objective. Use the filters to compare benchmarks that match your campaign. The US is one of the more expensive markets.
Audience targeting, industry competition, ad relevance score, and creative performance affect CPC. Low engagement or relevance can increase CPC.
CPC can increase with more competition in your target audience, seasonal trends such as holidays, lower ad relevance scores, or algorithm changes. Check whether your audience is too narrow or your creative is showing fatigue.
Mobile CPCs often run lower than desktop CPCs because there is more mobile inventory. Segment performance by placement to see where clicks come from.
For most businesses, conversion optimization produces better ROI than CPC alone. CPC optimization can suit awareness campaigns or content promotion when clicks are the goal.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
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