Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Design advertisers in Brazil operated at a dramatically lower cost per click than the global market, with CPCs sitting around ten cents versus roughly a dollar-plus worldwide. Across the observed months, the pattern was a mid-year slide into September followed by a sharp October rebound—more volatile in percentage terms than the global benchmark, yet still inexpensive in absolute dollars. This created a wide but fluctuating gap with the market, narrowing slightly as Q4 approached.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Design in Brazil compared to the global benchmark.
For the Design industry in Brazil, median CPC averaged $0.10 across May, June, September, and October 2025, starting at $0.12 in May and ending at $0.13 in October. The low came in September at $0.05, and the high in October at $0.13. Month-to-month movements were pronounced: a 37% decline from May ($0.12) to June ($0.08), a further 34% dip into September ($0.05), then a 153% surge into October ($0.13). On average, absolute monthly swings were about $0.05—large relative to the level of spend, but still modest in dollar terms.
By comparison, the global Facebook Ads benchmark across the same months averaged $1.12, moving within a fairly tight band of $1.09–$1.15. The global series ticked down from May ($1.15) to June ($1.10), hovered near $1.09 in September, then lifted to $1.12 in October. Absolute changes averaged roughly $0.03 per step, a steadier cadence than Brazil’s Design CPC.
The Brazil Design series shows a soft Q2 into a Q3 trough, then a pronounced lift as Q4 begins—consistent with broader patterns where competition and budgets intensify in October and November. The September low marked the tightest point of the year for country-specific ad costs in this slice, followed by an immediate October rebound to the period high. Globally, CPCs also edged up into early Q4, later peaking in November ($1.32) before easing in December ($1.05) and January 2026 ($0.85). The Brazilian rebound occurred one month ahead of the global peak, indicating an earlier inflection in this industry-country view.
Brazil’s Design CPCs sat well below global levels throughout—about $0.10 versus $1.12 on average for the same months, or roughly 92% lower. The monthly gap ranged from 88% below the global benchmark in October ($0.13 vs. $1.12) to 95% below in September ($0.05 vs. $1.09). While the global trend was relatively stable and slightly negative from May to October (−2%), Brazil’s series was choppier with a net +5% rise from May to October, driven by the October bounce.
Volatility differed meaningfully: Brazil’s average absolute move was $0.05 per step compared to the global $0.03—larger in dollars despite far lower CPC levels. In relative terms, swings in Brazil were much sharper, reflecting sensitive intra-quarter dynamics even as the absolute cost per click remained low by international Facebook Ads benchmarks.
In summary, Facebook Ads cost-per-click benchmarks for the Design industry in Brazil show a low-cost environment with pronounced mid-year softness and a strong October rebound, consistently far below the global average and more volatile in relative terms. Understanding CPC trends and country-specific ad costs for Design in Brazil helps marketers contextualize industry ad performance against the steadier global benchmark.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Design industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Brazil, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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December (Christmas), Late November (Black Friday), Children's Day (Oct 12)
CPM and CPC might rise around Carnival and Independence Day due to increased social activity. Children's Day (Oct 12) and Black Friday could see sharp spikes in competition. December (Christmas) may surge e‑commerce traffic, prompting high CPMs. Extended holiday weekends could shift ad engagement patterns.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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