Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
February 2025 - February 2026
Detailed observation of presented data
The headline is simple: in May 2025, Facebook Ads cost-per-click for the Design industry in Colombia sat dramatically below the global benchmark. The single data point we have for Colombia shows a CPC of $0.12 in May, while the global median that month was about $1.15 — roughly a 89% gap. Globally, CPCs held steady near $1.10 for most of the year, spiked in November, then cooled sharply into January. Colombia’s snapshot lands in the middle of that globally stable period, but at a much lower cost floor.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Design in Colombia compared to the global benchmark.
For Colombia’s Design market, May 2025 is the only observed month, posting a CPC of $0.12. Without a full run of months, we treat this as a point-in-time read rather than a trend.
The global benchmark provides the year’s rhythm. It began 2025 at $1.12 in January and ended at $0.85 in January 2026, averaging $1.11 across the period. The global high arrived in November at $1.32, while the low followed in January 2026 at $0.85 — a range of $0.47. Movement was modest from January through October (mostly $1.09–$1.15), then momentum shifted quickly: November jumped about 17% month over month (+$0.19), December fell 20% (−$0.26), and January eased another 20% (−$0.21). On a month-to-month basis, global volatility averaged roughly $0.07 in absolute change, with the sharpest swings clustered around late Q4 and early Q1.
Within that context, Colombia’s May CPC of $0.12 stands out as deeply below market. It is about one-tenth of the global May level ($1.15) and sits well under even the global trough of $0.85 in January 2026.
The global CPC trend shows a familiar arc: stable through most of the year, a late-year rise, and an early-year reset. May — when Colombia’s Design CPC was observed — falls within the steady mid-year band globally. With only one month in Colombia, seasonality and intra-year patterns for country-specific ad costs cannot be inferred; the May read simply anchors a very low CPC relative to the worldwide Facebook Ads benchmarks.
Taken together, this readout situates Colombia’s Design industry within Facebook Ads benchmarks for CPC: a notably low-cost snapshot in May 2025 compared with a globally steady year punctuated by a Q4 surge and a January pullback. Understanding CPC trends, alongside CPM analysis and CTR performance, helps frame industry ad performance and country-specific ad costs. This summary provides a grounded reference point for Facebook Ads CPC benchmarks for the Design industry in Colombia versus the global pattern.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Design industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Colombia, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Cyber Monday), December (Christmas), Mid‑year promotions around Independence Day (Jul 20) and Children's Day (Oct 13)
CPM and CPC might increase during long weekends and holidays like Independence Day due to heightened leisure media consumption. Major e‑commerce events could result in sharp spikes in retail competition. June holidays could disrupt typical ad pacing. Many holidays shifted to Mondays make weekend campaigns perform better.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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