Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
CPC trends for the Design industry in Colombia show an unusually low-cost snapshot against the global Facebook Ads benchmarks. In May 2025, Colombia’s median cost per click landed at roughly 0.12, while the global benchmark for the same month stood near 1.11 — putting Colombia about 89% below the worldwide median. Globally, CPCs drifted lower across late 2024 and into 2025, with a gentle mid-year rebound before setting a new low by September. Colombia’s single reading sits well beneath even that global trough, marking it as a clear outlier on cost.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Design in Colombia compared to the global benchmark.
Month-to-month globally, CPCs fell sharply in late Q4 and early Q1 (−12% from November to December, another −12% into January), then moved in a tighter band: a small uptick in March (+2%), softer again into May (−0.7%), a deeper dip in June (−7.3%), a modest rebound in July (+2.1%) and August (+0.7%), before the largest late-period drop in September (−9.9%). Average absolute month-to-month movement was about 0.06, or roughly 5–6% of the period mean — moderate volatility by paid social standards.
Against that backdrop, Colombia’s May CPC of 0.12 was not only below the global May median (1.11) by about 0.99 per click, it was also well beneath the global low for the entire window (0.95). Relative to the global average across the period (1.14), Colombia’s May reading sits roughly 90% lower.
Across the global benchmark, CPCs were highest in Q4, eased into Q1, and softened further into Q2. June marked a clear trough, with a brief mid-summer bounce in July and August before costs retreated to a fresh low in September. This rhythm aligns with typical competitive cycles: elevated year-end demand, a Q1 cool-down, late Q2 softness, and patchy mid-year stabilization.
Colombia’s May position falls squarely within the global late-Q2 softness — yet at a magnitude far below the global range. Without additional months for Colombia, the local seasonal shape can’t be mapped, but the timing of the May figure sits in a period when global CPCs were trending light.
Understanding Facebook Ads CPC benchmarks for the Design industry in Colombia highlights exceptionally low country-specific ad costs versus global CPC trends. This country-versus-market view helps contextualize Design industry ad performance in Colombia relative to worldwide patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Design industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Colombia, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Cyber Monday), December (Christmas), Mid‑year promotions around Independence Day (Jul 20) and Children's Day (Oct 13)
CPM and CPC might increase during long weekends and holidays like Independence Day due to heightened leisure media consumption. Major e‑commerce events could result in sharp spikes in retail competition. June holidays could disrupt typical ad pacing. Many holidays shifted to Mondays make weekend campaigns perform better.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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