Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Design advertisers in Israel saw a turbulent stretch of Facebook Ads CPC trends from December 2024 through May 2025. Costs swung from a Q1 trough to an aggressive Q2 surge, running consistently above the global benchmark except for a single dip in March. The median CPC in Israel averaged $1.88 across the period, well above the global average of $1.16, with the sharpest moves clustered around April and May. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Design in Israel compared to the global benchmark.
The six-month run opens high and ends higher. Israel’s Design CPC started at $2.31 in December 2024 and finished at $3.21 in May 2025—an overall lift of 39%. In between, the market compressed steadily: $1.28 in January (−45% month over month), $1.23 in February (−4%), and a low of $0.90 in March (−27% vs. February). Then, momentum flipped hard. April rebounded to $2.32 (+157% vs. March), essentially back to December levels, and May pushed to the period high at $3.21 (+39% vs. April).
Across these months, Israel’s CPC averaged $1.88, with a range from $0.90 to $3.21—a $2.31 spread. Volatility was pronounced: the average absolute month-to-month change was $0.74, or roughly 54% in relative terms. By comparison, the global benchmark was steady. The global CPC averaged $1.16 across the same months, fluctuating within a tight band from $1.13 to $1.27. Its average monthly move was just $0.04 (about 2.9% in relative terms).
The rhythm aligns with familiar seasonal pressure points. December carried elevated costs, reflecting typical Q4 competition. Q1 progressively softened—January and February cooled before a clear trough in March. The re-acceleration began abruptly in April and intensified in May, marking a two-phase arc: a 61% drawdown from December to March, followed by a 256% surge from March to May. This creates a distinctive cadence for country-specific ad costs in Israel’s Design segment: softer through late Q1, then markedly firmer in Q2.
Relative to global Facebook Ads benchmarks, Israel’s Design CPC sat above market for five of six months. The exceptions and gaps are telling:
On average, Israel’s CPC was 62% higher than the global benchmark across the period, and materially more volatile. While the global series eased modestly from December to May (−10%), Israel climbed (+39%) with sharper swings. Although this review centers on CPC, practitioners often contextualize industry ad performance alongside CTR performance and CPM analysis in the broader benchmark set.
In short, Facebook Ads CPC benchmarks for the Design industry in Israel show a high-cost, high-volatility profile versus the global baseline—softening through Q1, then accelerating sharply in Q2. Understanding these CPC trends helps frame country-specific ad costs for Design in Israel against global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Design industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)
CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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