Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Design advertisers in Israel began 2025 close to the global market on cost-per-click, then broke away with a sharp Q2 cost surge. After a muted Q1 that dipped to a March low, CPCs vaulted in April and accelerated again in May, creating a much choppier profile than the global benchmark, which stayed steady throughout. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for the Design industry in Israel compared to the global benchmark.
Across January–May 2025, Facebook Ads CPC for Design in Israel averaged $1.79, ranging from a low of $0.90 in March to a high of $3.21 in May. The period opened at $1.28 in January, slipped to $1.23 in February and $0.90 in March (−30% from January), then flipped direction dramatically: $2.32 in April (+157% month over month) and $3.21 in May (+39%). From start to finish, CPC climbed +151% (January to May).
Volatility was a defining feature. The average absolute month-to-month change was 0.67 points, driven by two outsized moves: +1.42 points in March→April and +0.90 points in April→May. For context, the global benchmark over the same months averaged $1.13 with a range of just $0.03 and an average monthly shift of about 0.01 points—far steadier than Israel’s pattern.
Looking at quarterly rhythm, Israel’s Q1 (Jan–Mar) averaged $1.14, then jumped to $2.77 across April–May (Q2 to date), a lift of roughly +144%. The market’s highest-cost month (May) was 3.6 times its lowest (March), underscoring a wide spread in country-specific ad costs for Design.
The early-year cadence was soft: incremental easing in January and February culminated in a March trough, often seen as budgets reset and engagement normalizes post-holiday. The narrative then pivoted quickly in Q2, with April marking a decisive break from Q1 levels and May extending the upswing. In effect, 2025’s CPC trends for Design in Israel show a classic first-quarter dip followed by a forceful spring rebound, but with magnitudes that are larger than typical benchmark movements.
Relative to Facebook Ads benchmarks globally, Israel’s Design CPC sat modestly above market in early Q1 and then surged far above in Q2. Month by month:
On average (Jan–May), Israel ran about +58% higher than the global CPC. The gap was narrowest in February (+9% above benchmark) and widest in May (+180%). While the global trend was effectively flat (+1% from Q1 to early Q2), Israel’s was markedly more volatile and upward-trending by the end of spring.
Understanding Facebook Ads cost-per-click benchmarks for the Design industry in Israel highlights a year-to-date story of Q1 softness followed by a steep Q2 climb, with CPC trends far more volatile than the global benchmark. These country-specific ad costs provide a clear lens to compare Israel’s Design ad performance against global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Design industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)
CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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