Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Design advertisers in New Zealand saw a dramatic CPC arc across the period, swinging from premium pricing to bargain lows and back again. Against the steadier global benchmark, New Zealand’s market ran hotter and colder, peaking in April before collapsing into a May–July trough, then staging a sharp September rebound. The result: a year characterized less by direction and more by amplitude.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for the Design industry in New Zealand compared to the global benchmark.
Across the observed months (Nov 2024–Sep 2025), Design CPC in New Zealand averaged roughly $1.20, ranging from a low of $0.26 in July to a high of $2.30 in April. The period opened at $1.86 in November and closed at $1.46 in September, a 21% decline end-to-end.
The path between those points was anything but linear:
Volatility was the defining feature. The average absolute month-over-month change in New Zealand was $0.62, an order of magnitude higher than the global benchmark’s $0.05 over the same sequence—evidence of a more reactive, price-sensitive market for Design CPC.
Seasonally, higher costs clustered around late Q4 and early Q2:
These rhythms echo common patterns—competitive Q4 pressure, early-year easing, and late-Q3 firming—though the amplitude in New Zealand’s Design segment was notably larger than typical Facebook Ads benchmarks globally.
Compared with the global benchmark for the same months, New Zealand averaged about 4% higher on CPC ($1.20 vs. $1.16). Yet the monthly relationship flipped repeatedly:
While the global trend steadily eased across the period (−27% from November to September), New Zealand’s Design CPC moved in larger swings, ending slightly above the global average but with far greater variability.
In summary, Facebook Ads cost-per-click benchmarks for the Design industry in New Zealand reveal a high-volatility market: brief periods of premium pricing, a pronounced mid-year trough, and a sharp late rebound. These CPC trends, viewed alongside country-specific ad costs and global industry ad performance, provide a clear reference point for understanding how New Zealand’s Design CPC compares to broader Facebook Ads benchmarks, CPM analysis context, and CTR performance patterns worldwide.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Design industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting New Zealand, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
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Late November–early December (Black Friday/Cyber Monday), Christmas season (Boxing Day sales), Mid‑year promotions (Matariki in June), Back-to-school (late January/early February)
CPM and CPC might rise around Waitangi Day and ANZAC Day as public events increase media consumption. Matariki is new public holiday with growing awareness—advertising may see elevated competition. Late November–December Black Friday/Cyber Monday could drive ad costs significantly. Regional anniversary holidays may cause local inventory shifts.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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