Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Design advertisers in Norway have been paying markedly higher and more variable cost-per-click than the global benchmark. From a deep winter trough to a late-summer surge, the year’s CPC trends move in distinct phases: reset, build, and breakout. The result is a market that stays above global levels in every month, with particularly sharp spikes in August and an outsized peak in September.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for the Design industry in Norway compared to the global benchmark.
Across November 2024 to September 2025, Norway’s Design CPC averaged about 4.34, versus a 1.14 global average—roughly 3.8x higher overall. The period begins at 8.96 in November 2024, resets to 3.41 in December, then finds its floor in early 2025: 1.58 in January and the low of 1.53 in February. From there, CPCs lift steadily through spring—2.27 in March, 2.77 in April, 3.13 in May—and hold near 3.20 in June.
A brief mid-summer dip to 2.52 in July is followed by a sharp jump to 5.76 in August and a pronounced spike to 12.58 in September—the period’s high. From the November starting point to September’s close, CPC is up about 40%. From the February low to September, CPC expands more than 7x, underscoring how quickly cost pressure mounted late in the period.
Volatility is a defining feature. Average absolute month-over-month movement in Norway was roughly 1.98, far higher than the global baseline’s 0.06. The largest single-month decline came early (−5.55 from November to December), while the strongest acceleration landed late (+6.82 from August to September).
Seasonality appears in three acts. Q1 is the trough: January–March averages 1.79. Q2 marks a steady rebuild to 3.03, with April–June climbing in measured steps. Q3 breaks out, averaging 6.95, led by August’s jump and September’s peak. The partial Q4 view (November–December 2024) shows a high followed by a reset—consistent with year-end competition and subsequent recalibration—before the new year softness.
Globally, CPCs softened gradually through the first three quarters, with a mild Q4 lift: averages ease from 1.14 in Q1 to 1.02 in Q3. The global low lands in September (0.95), while the highest levels appear in November–December 2024.
Norway’s Design CPCs stayed above market every month. The premium was narrowest in the winter (about +37–39% in January–February) and widest at summer’s end: +444% in August (5.76 vs. 1.06 globally) and more than +1,200% in September (12.58 vs. 0.95). While the global trend slid about 35% from November to September (1.47 to 0.95), Norway rose choppily by about 40% over the same window. In aggregate, Norway averaged roughly +282% above the global benchmark.
As part of Facebook Ads benchmarks, these CPC trends sit alongside CPM analysis and CTR performance; here, the emphasis is on country-specific ad costs and industry ad performance for Design in Norway.
Understanding Facebook Ads CPC benchmarks for the Design industry in Norway highlights pronounced CPC trends, clear seasonal pivots, and a persistent premium over the global benchmark—useful context for evaluating country-specific ad costs against worldwide patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Design industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Norway, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Singles Day), December (Christmas & post‑Christmas sales), Spring holiday period (April–May travel and tourism)
CPM and CPC could rise during Easter and Ascension when Norwegians travel or spend time on leisure. Constitution Day (May 17) is widely celebrated—media activity may increase and ad competition could intensify. Most public holidays result in shop closures; ad inventory may shrink during holidays. Pentecost weekend may reduce weekday competition.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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