Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
February 2025 - February 2026
Detailed observation of presented data
Design advertisers in Norway spent most of the year paying well above global Facebook Ads benchmarks for cost per click, then swung sharply lower into year-end. The story is a clear build through spring, a pronounced summer spike, and a dramatic Q4 correction. Volatility is the other headline: month-to-month movements were far larger than the global pattern, with standout surges in August and September and a steep pullback in November–December.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Design in Norway compared to the global benchmark.
Norway’s Design CPC started at $1.66 in January and ended at $0.56 in December, a 66% slide across the year. In between, costs climbed steadily: $2.03 in March, $2.57 in April, and $2.64 in May, before accelerating to $4.20 in August and peaking at $4.85 in September. October cooled to $2.98, followed by a sharp reset—$0.98 in November and the yearly low, $0.56, in December. The annual average landed at $2.39, with an overall range of $4.29 from low to high (roughly an 8.7x spread).
Month-to-month swings averaged $0.77, with the largest moves clustering late in the year: +$1.76 from July to August, +$0.66 into September, then −$1.87 in October and −$2.00 in November. Quarterly pacing underscores the arc: Q1 averaged $1.72, Q2 rose to $2.51, Q3 peaked at $3.83, and Q4 retreated to $1.51, masking an elevated October followed by a two-month plunge.
The pattern is seasonally recognizable but more pronounced: a gradual lift through Q1, firming in Q2; a summer escalation that culminated late Q3; and a year-end comedown. August–September marked the clear high-pressure window for clicks in Norway’s Design category, while November–December reversed course, compressing CPCs to the lowest levels of the year. Performance typically softens through Q4 as competition rises, with engagement rebounding in early Q1; here, the cost trend diverged by falling sharply below prior months in the final stretch.
Against the global CPC trend, Norway ran substantially “above market” for most of the year. The global average CPC for 2025 was ~$1.13; Norway’s Design average was ~$2.39—about 2.1x higher, or +111%. From January through October, Norway outpaced global CPCs by 31% to 344%, with the widest gap in September ($4.85 vs. $1.09 globally). The relationship flipped in Q4: Norway dipped 26% below the global level in November and 47% below in December. Volatility was also markedly higher in Norway (average monthly move of $0.77) versus the steady global baseline (~$0.06), underscoring a more turbulent cost environment.
In short, Facebook Ads CPC trends for the Design industry in Norway showed a pronounced mid-year spike and a sharp Q4 reset, averaging $2.39 versus the $1.13 global benchmark. Understanding these country-specific ad costs within broader Facebook Ads benchmarks helps situate industry ad performance in Norway relative to global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Design industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Norway, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Singles Day), December (Christmas & post‑Christmas sales), Spring holiday period (April–May travel and tourism)
CPM and CPC could rise during Easter and Ascension when Norwegians travel or spend time on leisure. Constitution Day (May 17) is widely celebrated—media activity may increase and ad competition could intensify. Most public holidays result in shop closures; ad inventory may shrink during holidays. Pentecost weekend may reduce weekday competition.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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