Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Design advertisers in Singapore spent most of the period paying materially above-market CPCs, building to a pronounced peak in early summer before an abrupt reset in September. The pattern is choppy rather than linear: alternating lifts and declines through Q1 and Q2, a June high, and then a rare sub-benchmark month to close the window. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for the Design industry in Singapore compared to the global benchmark.
From December 2024 to September 2025, CPC in Singapore’s Design category averaged about 1.90, ranging from 0.46 at the low in September to 2.72 at the high in June. The period opens at 2.18 in December, dips to 1.72 in January, then oscillates: up to 2.09 in February, down to 1.46 in March, a sharp rebound to 2.43 in April, a lighter May (2.08), and the peak in June (2.72) before easing to 2.01 in July. September marks a break in trend at 0.46, ending the period 79% below December.
Month-to-month movement was pronounced. The average absolute change landed at 0.71 per interval—about 37% of the period’s average CPC—highlighting above-normal volatility for country-specific ad costs. The steepest single move occurred between July and September (a two-month span), falling 1.54 points. Excluding September’s low, the average from December through July sits closer to 2.08, underscoring how elevated the market was for most of the year.
Q1 was uneven for Singapore Design CPCs, with February strength bookended by softer January and a March trough. Q2 was decisively stronger: April through June averaged 2.41, roughly 37% higher than Q1’s 1.76, with momentum culminating in June’s peak. Q3 broke the rhythm—July remained elevated at 2.01, but September undercut prior months and the global baseline, pulling the quarter’s average down to 1.23 (based on July and September).
Globally, CPCs were steadier. The worldwide benchmark hovered near 1.13 across Q1–Q3, with a gentle drift lower into late summer—typical of a market where competition often intensifies in late Q4 and normalizes early in the year.
Across the overlapping window, Singapore’s Design CPC averaged about 1.90 versus the global 1.13—roughly 70% above market. Through 2025 YTD (January–July), the gap was even wider: 2.07 in Singapore against 1.12 globally, or about +85%. The spread varied month to month: Singapore sat only 28% above global in March (1.46 vs. 1.14), surged to 152% above in June (2.72 vs. 1.08), and then fell 57% below the benchmark in September (0.46 vs. 1.06). Volatility also diverged: average month-to-month moves measured 0.71 in Singapore versus roughly 0.04 globally, indicating much sharper swings than the global benchmark.
In short, Facebook Ads benchmarks for CPC in the Design industry in Singapore tell a story of elevated costs through Q2, a June peak, and a sharp September reset against a relatively calm global backdrop. Understanding these CPC trends—alongside broader CPM analysis and CTR performance context—helps situate Singapore’s country-specific ad costs within global industry ad performance patterns for Design.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Design industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Singapore, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late January (Chinese New Year), October–December (Deepavali, National Day promotions, Christmas), Mid-year retail events
CPM and CPC might rise during Chinese New Year and Deepavali for gifting, food, and apparel categories. Good Friday, Hari Raya, and Vesak Day long weekends could shift consumer behavior and spike media consumption. National Day promotions might elevate ad costs in entertainment and tourism. Singapore's small, affluent market means events can have noticeable retail impact.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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