Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
The Design industry in Great Britain posted a year of sharply rising and unusually volatile Facebook Ads CPCs, running well above the global benchmark throughout 2025. Costs started modestly, surged into mid‑year, reset in July, then climbed to new highs in Q4—closing the year near 7.00. In contrast, the global market stayed remarkably stable around the low 1.00s. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Design in Great Britain compared to the global benchmark.
Design CPCs in Great Britain began at 1.27 in January and ended at 6.98 in December, a +451% rise across the year. The monthly median averaged 4.25, with a low in January (1.27) and a high in December (6.98). Key moments defined the year’s trajectory:
Volatility was a defining characteristic. Month‑to‑month absolute changes averaged 1.29 points—more than 20x the global market’s 0.06—reflecting a choppier cost environment. The second half averaged 5.29 versus 3.20 in the first half (+65%), underscoring the late‑year escalation.
Seasonally, CPCs tracked an atypical rhythm. Where many categories see Q1 softness and Q4 pressure, Great Britain’s Design CPCs showed:
The July‑August whipsaw—down 60% then up 92%—was the year’s most dramatic two‑month swing. After September, the market stayed tight, with smaller month‑to‑month steps (+10% in October, +2% in November, +14% in December) at already elevated levels.
Relative to the global Facebook Ads benchmarks, Great Britain’s Design CPCs were consistently above market. The year’s average in Great Britain (4.25) was about 3.8x the global average (1.13). The gap ranged from a narrow +13% in January to a wide +564% in December. Notably, Great Britain’s lowest month (January, 1.27) sat near the global annual high (November, 1.32), illustrating how elevated the local floor became.
Global CPC trends stayed steady: a tight 2025 range between roughly 1.05 and 1.32, with a small year‑end decline (from 1.12 in January to 1.05 in December, −6%). Against that calm backdrop, Great Britain’s pattern was more volatile and upward‑sloping, culminating in a Q4 plateau above 6.00.
Facebook Ads CPC trends for the Design industry in Great Britain show a high‑cost, high‑volatility year, diverging sharply from the stable global benchmark. Understanding cost‑per‑click benchmarks and country‑specific ad costs for Design in Great Britain helps situate industry ad performance within global CPC analysis and offers a clear read on how 2025 costs stacked up worldwide.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Design industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting United Kingdom, advertisers experience moderate to high costs with strong performance in urban areas. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Cyber Monday surge), Late December (Christmas & Boxing Day promotions), Early May holiday weekend promotions
CPM and CPC might increase around early May and late August bank holidays as people engage in leisure travel or retail browsing. During Black Friday/Cyber Monday, retail CPMs could spike sharply in fashion, electronics, and online shopping. Late December typically sees peak CPMs, with e‑commerce budgets needing early ramp-up.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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