Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
February 2025 - February 2026
Detailed observation of presented data
Education advertisers in Argentina bought clicks at a steep discount to the market throughout the period — but with livelier month-to-month swings. CPC trends in Argentina averaged $0.20 per click versus a $1.11 global benchmark, consistently below market while moving through pronounced dips and rebounds. The story is a Q1 lift, a deep Q2 reset, a dramatic September spike, and a choppy Q4 that finishes higher than it started. Volatility was a defining feature, with bigger relative swings than the global curve and several standout months where costs surged or snapped back.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Education in Argentina compared to the global benchmark.
Argentina’s Education CPC opened at $0.215 in January 2025 and ended at $0.282 in January 2026, a 31% lift across the span. The average was $0.20 (median $0.195), ranging from a low of $0.098 in July to a high of $0.351 in September — a $0.253 spread that’s larger than the average itself. Six of 13 months sat above the annual average, with the strongest cluster appearing in March, September, November, and January 2026.
The rhythm was pronounced. January to March climbed steadily (from $0.215 to $0.326, +52%), then April reset to $0.111 (−66% versus March). After sliding to the July low ($0.098), CPCs surged into September’s peak ($0.351), a 260% lift from the trough. October corrected sharply to $0.103 (−71% from September), before November rebounded to $0.313 (+204% month over month). December cooled to $0.195 (−38% from November) ahead of a January 2026 uptick to $0.282.
Volatility averaged $0.11 in absolute month-to-month movement, notably choppier than the global benchmark’s $0.07 average shift. Relative to each market’s mean, that translates to roughly 54% monthly movement in Argentina versus about 6% globally.
Seasonality showed a familiar cadence for Facebook Ads benchmarks: a build through Q1, softer pricing in Q2 and early Q3, and sharper inflections around late Q3 and Q4. The September spike was the period’s standout, followed by a whipsaw Q4 pattern — October softness, a November pop, and a December cooldown. Performance typically softens through Q4 as competition rises, with engagement and pricing often rebounding in early Q1; Argentina’s January 2026 level aligns with that broader rhythm.
Throughout the 13 months, Argentina’s Education CPC remained below global levels by 67–91%. The narrowest gap came in January 2026, when Argentina trailed by 67%; the widest gap appeared in July at 91% below the global CPC. On average, Argentina’s $0.20 CPC was 82% under the $1.11 global mean — a substantial discount.
Trendlines diverged as well. The global benchmark was relatively stable near $1.10 for most of 2025, spiking to $1.316 in November before cooling to $1.052 in December and $0.846 in January 2026, a 24% drop versus January 2025. Argentina, by contrast, finished higher than it began (+31%) and exhibited more pronounced month-to-month motion.
Understanding Facebook Ads CPC benchmarks for the Education industry in Argentina — and how these country-specific ad costs compare to the global benchmark — helps marketers contextualize pricing patterns, seasonality, and volatility over the year. This CPC analysis highlights how Argentina’s Education market remained well below global ad costs while moving through sharper monthly swings.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Education industry, Facebook ad costs can be moderate, with higher costs for professional and specialized courses. For campaigns targeting Argentina, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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December (Christmas period)
CPM might rise significantly during Carnival, Independence Day, and Christmas season. Retail and entertainment campaigns could require increased budgets.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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