Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Education advertisers in Colombia ran on dramatically lower cost-per-clicks than the global market, but with sharper seasonal momentum. CPCs started near $0.11, climbed steadily into late Q3, spiked in November, and eased into December. The pattern shows a market that is inexpensive by global standards, yet proportionally more variable—especially around Q4’s auction intensity and a brief mid-year trough.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Education in Colombia compared to the global benchmark.
Across the 13-month window, Education CPCs in Colombia averaged $0.19, ranging from a low of $0.11 in December 2024 to a high of $0.36 in November 2025. The period opened at $0.11 and closed at $0.22—up 93% year over year (December to December).
Key movements punctuate the year. Early momentum lifted CPC from $0.16 in January to $0.20 in February–March, before a pronounced April dip to $0.13 (down 35% versus March). A mid-year lull culminated in July at $0.12 (down 29% from June), then the market rebuilt through late summer: $0.15 in August, a step-change to $0.25 in September (+67% month over month), and $0.26 in October. The peak arrived in November at $0.36 (+38% versus October), followed by a December reset to $0.22 (−39% from November).
Volatility averaged $0.05 in absolute month-to-month moves. That’s modest in dollars, but sizable relative to the low base—about 28% of the average CPC each month—signaling a market where small absolute changes translate into meaningful percentage swings.
Quarterly rhythm is clear. Q1 averaged $0.19, Q2 softened to $0.16 (the trough), and Q3 edged up to $0.17 with a sharp September lift. Q4 stood out at $0.28 on average—roughly 48% higher than Q1—driven by the November peak and a typical year-end reset in December.
The shape aligns with familiar auction pressures: softer costs around mid-year and a firming into Q4. The standout inflection points were April’s drop, July’s low, September’s surge, and the November top—markers of a market that compresses and expands quickly around seasonal demand.
Compared to the global Facebook Ads benchmarks, Colombia’s Education CPCs sat far below market throughout—about $0.19 on average versus $1.14 globally (roughly 83% lower). By month, Colombia trailed the global benchmark by 72% to 91%; the gap was widest in December 2024 (−91%) and narrowest in November 2025 (−73%) as Colombia’s CPCs rose faster into Q4.
The global series was steadier in relative terms: it hovered between $1.06 and $1.31, averaged $1.14, and declined 14% from December to December. Global monthly moves averaged $0.07, larger in dollars than Colombia’s $0.05 but smaller proportionally (about 6% of its level versus Colombia’s 28%). In short: Colombia remained far below average costs, with a choppier percentage profile and a stronger late-year lift than the global trend.
Understanding Facebook Ads CPC benchmarks for the Education industry in Colombia highlights country-specific ad costs that remain well below global levels while exhibiting pronounced Q4 seasonality. These CPC trends offer a clear baseline for industry ad performance in Colombia relative to worldwide patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Education industry, Facebook ad costs can be moderate, with higher costs for professional and specialized courses. For campaigns targeting Colombia, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late November (Black Friday/Cyber Monday), December (Christmas), Mid‑year promotions around Independence Day (Jul 20) and Children's Day (Oct 13)
CPM and CPC might increase during long weekends and holidays like Independence Day due to heightened leisure media consumption. Major e‑commerce events could result in sharp spikes in retail competition. June holidays could disrupt typical ad pacing. Many holidays shifted to Mondays make weekend campaigns perform better.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app