Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Education advertisers in Colombia ran at consistently lower cost-per-clicks than the global benchmark, but with a noticeably stronger Q4 lift. Colombia’s CPC averaged about 0.20 for the year versus roughly 1.13 globally—an 82% discount to the market—yet the second half climbed steadily from a mid-year trough to a November peak before easing in December. Volatility was modest in absolute terms but pronounced relative to Colombia’s low base, making the pattern feel choppier despite low costs.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Education in Colombia compared to the global benchmark.
Colombia’s Education CPC opened at 0.164 in January and ended at 0.250 in December, a 52% rise across the year. The low point landed in July at 0.117, while the high arrived in November at 0.356—prices more than tripled from the July trough to the November peak. The annual average settled at 0.202.
Month-to-month, the largest gains came in September (+0.101 vs. August) and November (+0.096 vs. October). The sharpest pullback followed immediately, with December down 0.106 from November’s high. On average, monthly moves were about 0.05, roughly a quarter of the local mean—small in absolute terms but proportionally lively.
Globally, CPCs were more level through most of the year, averaging 1.133. The global high also hit in November (1.317) and the low in December (1.057). Average monthly movement measured about 0.06, but given the higher baseline, that translated to gentler relative swings than Colombia experienced.
The first quarter in Colombia trended mildly upward (0.164 in January to 0.200 in March) before a pronounced April dip (0.130). A mid-year softness set up the lowest reading in July, then momentum built through early fall—0.252 in September and 0.260 in October—culminating in the November high before a typical year-end reset in December (0.250).
This mirrors broader Facebook Ads benchmarks, where competition typically intensifies into Q4. The global series shows the same November spike, followed by a December cooldown, while Colombia’s Education CPCs exhibited a deeper mid-year valley and a steeper Q4 climb.
Across the year, Colombia’s Education CPCs stayed well below market, ranging from 73% to 89% under global levels. The widest gap appeared in July (about 89% below), when Colombia hit its annual low while the global series held steady. The narrowest gap came in November (about 73% below), as Colombia surged into its seasonal peak alongside the global spike.
Trend-wise, Colombia rose from January to December (+52%), while the global line eased slightly over the same period (−6%). In absolute terms, global month-to-month changes were a bit larger (about 0.06 vs. 0.05), but relative to each market’s average, Colombia’s pattern was more volatile.
Overall, Facebook Ads CPC benchmarks for the Education industry in Colombia show low country-specific ad costs with a pronounced Q4 lift and a mid-year trough, consistently below the global benchmark yet moving in the same seasonal rhythm. Understanding CPC trends for Education in Colombia helps advertisers evaluate industry ad performance against global Facebook Ads benchmarks and compare country-level patterns to worldwide CPC dynamics.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Education industry, Facebook ad costs can be moderate, with higher costs for professional and specialized courses. For campaigns targeting Colombia, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Cyber Monday), December (Christmas), Mid‑year promotions around Independence Day (Jul 20) and Children's Day (Oct 13)
CPM and CPC might increase during long weekends and holidays like Independence Day due to heightened leisure media consumption. Major e‑commerce events could result in sharp spikes in retail competition. June holidays could disrupt typical ad pacing. Many holidays shifted to Mondays make weekend campaigns perform better.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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