Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Education advertisers in Colombia operated in a markedly lower-cost environment than the global market, yet with noticeable late-year momentum. Median Facebook Ads cost-per-click (CPC) averaged just $0.18 across the period, far below the $1.15 global benchmark, while costs in Colombia dipped to a December trough before climbing sharply into September and October. The year’s defining moments were a mid-year softness and a Q3 surge that narrowed the gap to global CPCs. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Education in Colombia compared to the global benchmark.
CPC for Education in Colombia started at $0.21 in November 2024 and ended higher at $0.25 in October 2025, an 18% lift. The median CPC averaged $0.18, with a low of $0.11 in December and a high of $0.26 in September (followed closely by $0.25 in October). The path wasn’t linear: after the December low, CPC rebounded to $0.21 in February, eased through March–April ($0.20 to $0.13), steadied in May–June (~$0.17), dipped again in July ($0.12), and then climbed through August to a sharp jump in September.
Month-to-month volatility averaged $0.046, signaling moderately choppy moves for a market at this price level. On a relative basis, those shifts equate to about 26% of the mean CPC—more pronounced than the global pattern despite similar absolute moves.
Seasonality in Colombia’s Education CPC diverged from typical global Q4 inflation. December marked the year’s softest point ($0.11), while late Q3 and early Q4 were the strongest, with September’s peak ($0.26) and only a slight October ease. The mid-year featured two softer interludes: March–April and June–July. From August onward, costs accelerated, forming a late-year crest that contrasted with the earlier trough.
Globally, CPCs followed a more classic arc: an elevated Q4 (peaking at $1.47 in November 2024), followed by a steady slide through the first three quarters of 2025 to a September low near $1.04, then a minor October rebound to $1.06.
Colombia’s Education CPC remained consistently below market—on average 84–85% under the global median ($0.18 vs. $1.15). The gap was widest in December (about 91% below global) and July (89% below), then narrowed materially in September–October (75–76% below). Directionally, the global trend declined 28% from November 2024 to October 2025, while Colombia rose 18% over the same span, turning the back half of the year into a relative catch-up phase. In absolute terms, monthly volatility was similar (about $0.046 in both series), but Colombia’s swings were larger in percentage terms given its much lower base.
These Facebook Ads benchmarks highlight CPC trends for the Education industry in Colombia: low country-specific ad costs overall, a December trough, and a pronounced Q3–Q4 lift that narrowed the gap to global levels. Understanding cost-per-click benchmarks for Education in Colombia helps teams interpret industry ad performance and compare it to broader global patterns across CPC, CPM analysis, and CTR performance.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Education industry, Facebook ad costs can be moderate, with higher costs for professional and specialized courses. For campaigns targeting Colombia, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Cyber Monday), December (Christmas), Mid‑year promotions around Independence Day (Jul 20) and Children's Day (Oct 13)
CPM and CPC might increase during long weekends and holidays like Independence Day due to heightened leisure media consumption. Major e‑commerce events could result in sharp spikes in retail competition. June holidays could disrupt typical ad pacing. Many holidays shifted to Mondays make weekend campaigns perform better.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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