Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Colombia’s Education market ran on a very different cost curve than the global benchmark this past year. Median CPCs were low in absolute terms but moved in sharp bursts: a soft entry at $0.11 in December 2024, a steady climb through February and March, and a pronounced surge into Q4 that peaked in November before easing into December. Compared to the global Facebook Ads benchmarks, Colombia stayed structurally cheaper while showing bigger percentage swings month to month.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Education in Colombia compared to the global benchmark.
Education CPC in Colombia averaged $0.19 across the 13-month window, starting at $0.11 in December 2024 and ending at $0.19 in December 2025 — a 65% lift year over year. The median low came in December 2024 ($0.11), with another trough in July ($0.12). The high landed in November 2025 at $0.36, with a near-high of $0.26 in October.
The path was choppy, with notable monthly swings: +45% in January, +24% in February, a mild dip in March (−1%), a sharp pullback in April (−35%), and a late-Q2 slide in June (−4%). Midyear softness culminated in July (−29%), followed by rebound moves in August (+29%) and a breakout in September (+67%). The Q4 run continued in October (+3%) and November (+37%) before a steep December giveback (−48%). On average, CPC moved about $0.06 per month in either direction — a sizable 29% of the series mean.
For context, the global benchmark averaged $1.13 over the same period, with a peak in November 2025 ($1.30) and a low in December 2025 ($1.05). Global CPC moved about $0.07 per month, but that represented only ~6% of its average — meaning Colombia’s Education CPC was relatively more volatile even if the dollar swings were smaller.
Seasonality was clear. Q1 (Jan–Mar) in Colombia set a higher base than December ($0.19 average) before softening in Q2 ($0.16), led by April’s drop. Q3 mixed a July trough with a September surge ($0.17 average), setting up a strong Q4 at $0.27, crowned by November’s yearly high. This aligns with typical competition patterns: softer midyear costs and a Q4 tightening as budgets concentrate.
Globally, CPCs were most affordable in Q3 (~$1.08) and tightest in Q4 (~$1.15), with a pronounced November spike mirroring Colombia’s peak.
Colombia’s Education CPCs stayed well below market throughout, averaging roughly $0.94 less per click than the global series ($0.19 vs. $1.13). The gap narrowed into Q4 but remained wide: Colombia ran 73% to 91% below global levels month by month, with the narrowest spread in November (−73%) and the widest in December 2024 and July (about −89% to −91%). While the global trend eased slightly over the full period (−18% from December to December), Colombia’s trajectory rose from its low base (+65%), making the local curve both cheaper and more momentum-driven.
Taken together, these CPC trends show country-specific ad costs for Education in Colombia running far below the global benchmark, with a pronounced Q4 surge and larger relative volatility. Understanding Facebook Ads benchmarks and CPC trends for the Education industry in Colombia helps marketers gauge pricing rhythms and compare industry ad performance to global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Education industry, Facebook ad costs can be moderate, with higher costs for professional and specialized courses. For campaigns targeting Colombia, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Cyber Monday), December (Christmas), Mid‑year promotions around Independence Day (Jul 20) and Children's Day (Oct 13)
CPM and CPC might increase during long weekends and holidays like Independence Day due to heightened leisure media consumption. Major e‑commerce events could result in sharp spikes in retail competition. June holidays could disrupt typical ad pacing. Many holidays shifted to Mondays make weekend campaigns perform better.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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