Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Education advertisers in Colombia spent most of the year paying markedly less per click than the global market, yet the local trend gathered momentum into year-end. Costs eased through midyear, then lifted sharply in Q4 with a clear November spike before settling slightly lower in December and holding elevated levels into January 2026. Volatility was moderate in dollars but felt sharper in percentage terms given the low base, with July and November standing out at the extremes.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Education in Colombia compared to the global benchmark.
Colombia’s Education CPC started 2025 at $0.16 and ended January 2026 at $0.28, a 72% rise over the period. The median CPC averaged $0.21 across the 13 months, spanning a low of $0.12 in July to a high of $0.36 in November. The path was not linear: early Q2 softened (April at $0.13), a late-summer lift gathered in September ($0.25), and Q4 posted the tight cluster of the year’s highest months—October at $0.26, November at $0.36, and December at $0.24. The single largest upswing came in September (+$0.11 vs. August), followed by October to November (+$0.10). The sharpest retreat followed in November to December (−$0.12).
Month-to-month swings averaged about $0.05, which is roughly one-quarter of the market’s average CPC—small in dollars, noticeable in momentum. Overall, the range between the trough and the peak was $0.24, underscoring a year defined by a soft first half and a decisive Q4 surge.
The first quarter was stable and low (January–March averaging about $0.19), followed by a softer second quarter (~$0.16). Third quarter was mixed: July delivered the annual low ($0.12), August inched higher ($0.14), and September accelerated ($0.25). Fourth quarter was the high-water mark, averaging roughly $0.29 with November peaking at $0.36—consistent with seasonal competition pushing costs up. December cooled to $0.24 but remained above any first-half month. January 2026 held that elevated plateau at $0.28, signaling that costs did not revert to the prior January’s level.
Against Facebook Ads benchmarks globally, Colombia’s Education CPCs were far below market levels throughout. The local average ($0.21) sat about 81% under the global average of $1.11 for the same period. The gap fluctuated from roughly 89% below in July (the widest differential) to about 67% below by January 2026 (the narrowest). Even at the November peak, Colombia’s $0.36 trailed the global $1.32 by about 73%.
Momentum diverged, too. Globally, CPCs declined from January 2025 to January 2026 (from $1.12 to $0.85, down ~24%). Colombia moved the other direction, rising from $0.16 to $0.28 (+72%). In absolute dollars, global monthly volatility was higher (~$0.07), but relative to each market’s price level, Colombia was choppier: monthly changes approximated 24% of its average CPC versus around 6% globally.
In short, Facebook Ads CPC trends for the Education industry in Colombia show a low-cost market with pronounced Q4 escalation and a tightening gap versus global levels into early 2026. Understanding these country-specific ad costs through Facebook Ads benchmarks helps marketers interpret CPC performance in Colombia’s Education sector and compare it to global CPC dynamics.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Education industry, Facebook ad costs can be moderate, with higher costs for professional and specialized courses. For campaigns targeting Colombia, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Cyber Monday), December (Christmas), Mid‑year promotions around Independence Day (Jul 20) and Children's Day (Oct 13)
CPM and CPC might increase during long weekends and holidays like Independence Day due to heightened leisure media consumption. Major e‑commerce events could result in sharp spikes in retail competition. June holidays could disrupt typical ad pacing. Many holidays shifted to Mondays make weekend campaigns perform better.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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