Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Education advertisers in Denmark posted distinctly lower Facebook Ads CPCs than the global benchmark for most of the past year, but with a noticeable late-year surge. Costs drifted downward through spring, built momentum across summer, dipped in October, then spiked in November and peaked in December. The pattern is more dynamic and more volatile than the global average, which stayed relatively steady with a mild Q4 lift.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Education in Denmark compared to the global benchmark.
From December 2024 to December 2025, Denmark’s Education CPC averaged about $0.60, versus a global average of roughly $1.14 — about 48% lower overall. The series opened at $0.68 in December 2024 and closed at $1.35 in December 2025, nearly doubling (+97%). The yearly low landed in April at just $0.27, while the high arrived in December at $1.35, a fivefold range from trough to peak.
Monthly movements were pronounced. The sharpest single-month drop came right at the start (December to January: −$0.36 to $0.33). The largest leap was October to November (+$0.61), followed by another rise into December (+$0.26). Average month-to-month volatility measured $0.22, indicating brisk swings; for context, the global benchmark moved by just $0.07 on average per month.
By quarter, Denmark’s Education CPCs show a clear arc:
Costs eased into a spring low (April–June clustered around $0.27–$0.29), then built through summer ($0.53 in July to $0.80 in September). October interrupted the climb at $0.48 before a decisive Q4 surge: $1.09 in November and $1.35 in December. This rhythm is consistent with typical auction pressure dynamics — softer midyear conditions followed by more expensive late Q4 weeks — but Denmark’s Education CPCs show a steeper amplitude than usual.
Global CPCs, by contrast, were comparatively stable: averaging $1.13 in Q1, $1.12 in Q2, $1.08 in Q3, and $1.17 in Q4. The global series showed a modest Q4 lift without the dramatic swings seen in Denmark.
Denmark’s Education CPCs tracked well below the global benchmark for most months. The widest gap appeared in April (Denmark $0.27 vs. global $1.13; −76%). Through May and June, the gap hovered near −74%. The distance narrowed across Q3 (−51% in July, −33% in August, −25% in September), widened again in October (−56%), then tightened substantially in November (−17%). In December, Denmark moved above market at $1.35 versus a $1.10 global median (+22%). Year-over-year in December, Denmark rose from $0.68 to $1.35 (+97%), while the global median eased from $1.28 to $1.10 (−14%).
Overall, Denmark’s Education CPC trends were lower-cost but more volatile — roughly 3.4 times the month-to-month swing of the global benchmark — with a pronounced late-year surge that briefly put the market above global levels.
Understanding Facebook Ads benchmarks for CPC trends in the Education industry in Denmark highlights a year of subdued, country-specific ad costs followed by a strong Q4 acceleration. This CPC analysis helps contextualize Education ad performance in Denmark against the steadier global pattern.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Education industry, Facebook ad costs can be moderate, with higher costs for professional and specialized courses. For campaigns targeting Denmark, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Christmas & Boxing Day (late Dec), Easter holidays (groceries, travel, tourism), Mother's Day and Valentine's Day
CPM and CPC could rise during Easter period due to travel-related campaigns. Late December ad competition might intensify in retail and hospitality. Whit Weekend might reduce weekday competition. Strict retail closures on holidays could drop competition, but pre-holiday CPMs may escalate.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app