Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Education advertisers in India ran on markedly lower click costs than the global market in 2025, but with sharper month-to-month swings. Median Facebook Ads CPCs tracked a soft mid-year trough followed by a late Q4 lift, ending the year higher than they began. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Education in India compared to the global benchmark.
Across 2025, India’s Education median CPC averaged $0.10, starting at $0.11 in January and closing at $0.20 in December — an 86% rise from start to finish. The year’s high was December at $0.20, while the low arrived in September at under one cent, the most pronounced dip of the year. The range across the year was $0.19, underscoring notable variability.
Momentum built early: CPCs climbed from $0.11 in January to $0.16 in March. A modest pullback followed in April–June ($0.11–$0.15), then a sharp slide in July ($0.04) and August ($0.07), bottoming in September (~$0.01). The market then rebounded: $0.05 in October, $0.06 in November, and a decisive spike to $0.20 in December.
Volatility was elevated. The average absolute month-to-month move was $0.047, about 45% of the yearly mean — a choppy profile for CPC trends. The steepest single drop came in July (down $0.09 from June), while the biggest month-to-month lift was November to December (+$0.13).
Seasonality was clear in the rhythm:
This arc — early strength, mid-year softness, and a late-year lift — aligns with broader marketplace patterns where Q4 competition intensifies and CPCs often firm, though India’s Q3 decline was unusually deep.
Relative to the global benchmark, India’s Education CPCs remained consistently below market. The global median CPC averaged $1.13 for 2025, versus India’s $0.10 — about 91% lower on average. The monthly gap ranged from 81% below market at its narrowest (December) to 99% below at its widest (September). Through most months, India sat 86–95% beneath global levels.
Trend shapes diverged as well. Globally, CPCs were steadier, hovering near $1.10–$1.15 for most of the year, peaking in November ($1.32) and easing into December ($1.05), finishing roughly 6% below January. The global market’s average monthly move was $0.059 — larger in dollars, but only about 5% of its mean — indicating far less relative volatility than India’s Education segment.
In sum, Facebook Ads benchmarks for CPC in the Education industry in India show ultra-low country-specific ad costs, pronounced mid-year softness, and a strong December rebound, all well below the global benchmark throughout the year. Understanding CPC trends for Education in India versus the global market helps contextualize industry ad performance and compare local dynamics to worldwide patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Education industry, Facebook ad costs can be moderate, with higher costs for professional and specialized courses. For campaigns targeting India, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
October (Diwali), Late November (Black Friday/Cyber Monday), December (Christmas), July–August (Raksha Bandhan, Ganesh Chaturthi)
CPMs might spike significantly during Diwali, especially in electronics, apparel, jewellery, and gifts. Black Friday/Cyber Monday and December could drive elevated ad competition. State-specific festivals might see regional campaign spikes. Bank closures during holidays may push online shopping to cluster in end-of-week periods.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app