Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Education advertisers in Norway spent most of the year buying clicks at a steep discount to the global benchmark, then saw costs surge late in the year. Median CPCs tracked under $0.35 through June, accelerated through Q3, and spiked in November before easing into December. The pattern was more volatile than the steady global curve: a calm first half, an abrupt mid‑year step‑up, and a sharp Q4 flare.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Education in Norway compared to the global benchmark.
Norway’s Education CPC started at $0.28 in January and ended at $0.99 in December, a +254% rise across the year. The median averaged $0.57, roughly half the global $1.13 average. The low came in January at $0.28; the high arrived in November at $1.54.
Month-to-month, the first half hovered in a narrow band: $0.28–$0.35 from January through June (H1 average $0.30). The market then shifted gears. July jumped to $0.61 (+$0.33 vs. June), August pushed to $0.71, and September reached $0.77 before a pullback to $0.45 in October. November delivered the year’s apex at $1.54 (+$1.09 vs. October), with December cooling to $0.99. Quarter by quarter, the averages show the step-change clearly: Q1 $0.30, Q2 $0.30, Q3 $0.70, Q4 $0.99.
Volatility was pronounced. The average absolute month-to-month move was $0.24, around four times the global benchmark’s $0.06, driven by the large July reset and Q4 swings.
The rhythm split cleanly into two halves. CPCs were compressed in H1, with February’s small lift (+$0.07) immediately countered in March (−$0.07). From midsummer onward, costs climbed steadily through September, hinting at a higher-cost plateau. Q4 brought the sharpest dynamics: a brief October correction, a November surge to the yearly high, and a December comedown — still well above H1 levels. In broad seasonal terms, the global market typically sees firmer pricing into Q4; Norway’s Education segment amplified that pattern, concentrating price pressure into a single November spike.
Relative to Facebook Ads benchmarks globally, Norway’s Education CPCs were below market for most of the year and substantially so in H1: −69% to −75% from January to June. The gap narrowed through Q3 (−44% in July, −37% in August, −30% in September). October widened again to −60%, but November flipped the script: Norway’s $1.54 surpassed the global $1.32 by +17%. December nearly reached parity at just −6% below global levels. Overall, Norway averaged about 49% below the global CPC, with a much choppier trajectory: the global curve stayed relatively flat (+/− a few cents most months, with a modest November lift), while Norway rose steeply and unevenly.
Taken together, these CPC trends highlight how country-specific ad costs in Norway’s Education vertical diverged from the global pattern — discounted for most of the year, then converging rapidly in Q4 with a brief period above market. Understanding Facebook Ads benchmarks and CPC trends for the Education industry in Norway helps teams gauge industry ad performance against the steadier global baseline.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Education industry, Facebook ad costs can be moderate, with higher costs for professional and specialized courses. For campaigns targeting Norway, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late November (Black Friday/Singles Day), December (Christmas & post‑Christmas sales), Spring holiday period (April–May travel and tourism)
CPM and CPC could rise during Easter and Ascension when Norwegians travel or spend time on leisure. Constitution Day (May 17) is widely celebrated—media activity may increase and ad competition could intensify. Most public holidays result in shop closures; ad inventory may shrink during holidays. Pentecost weekend may reduce weekday competition.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app