Facebook Ads CPC Benchmarks for Education in Norway

Introduction

Education advertisers in Norway spent most of the year paying noticeably less per click than the global market, then saw a dramatic Q4 surge that briefly pushed costs above worldwide levels. The pattern was calm through the first half, firmer through late summer, and then sharply higher in November before easing slightly into December — a swingy year with two clear regimes and a standout spike.

This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Education in Norway compared to the global benchmark.

The story in the data

Across December 2024 to December 2025, Norway’s median CPC for Education averaged 0.64, versus a 1.14 global average. The period opened at 0.72 in December 2024, slid to a first-half trough of 0.28–0.33 in January–March, and bottomed at 0.28 in June — the year’s low at 0.28. From there, costs climbed: 0.61 in July, 0.71 in August, and 0.77 in September. After a pullback to 0.46 in October, CPC spiked to the annual high of 1.86 in November before settling at 1.41 in December 2025. That’s a December-to-December lift of roughly 97%.

The range was wide: 0.28 at the low to 1.86 at the peak — a 6.7x swing. Day-to-day stability gave way to sharp late-year movement. Average month-over-month absolute change was 0.27 points in Norway, far choppier than the global benchmark’s 0.07. The most dramatic shift landed in November, when CPC effectively quadrupled from October (+1.40 points), followed by a 24% pullback into December.

H1 and H2 told different stories. First-half CPCs averaged 0.30, while second-half CPCs averaged 0.97 — more than triple (+222%). Q3 held a steady climb (0.61 → 0.71 → 0.77), and Q4 averaged 1.24, lifted by the November spike.

Seasonal and monthly dynamics

Seasonal rhythm is visible. Costs were soft through Q1 and Q2, hovered near their lows in June, then firmed across late summer. Performance typically tightens in Q4 as competition rises, and the pattern shows up here: after a quieter October, November surged to the period high with December remaining elevated relative to the year’s baseline. The cadence aligns with familiar Facebook Ads benchmarks: subdued early-year CPC trends, stronger late-year pricing, and pronounced year-end surges.

Norway vs. Global

Relative to the global benchmark, Norway’s Education CPCs were below market for 11 of 13 months, averaging about 44% lower overall (0.64 vs. 1.14). The gap was widest in Q1–Q2, when Norway trailed by 71–75%. It narrowed through the summer to 28% below by September, then flipped above market in November (+42%) and remained above in December (+27%).

Globally, CPC held a narrow band between 1.06 and 1.14 for most of the year, with a typical late-year bump to 1.31 in November before easing to 1.10 in December. Norway followed the seasonal shape but with greater amplitude: a deeper trough in H1, a steady late-summer rise, and a sharper Q4 spike. In short, the global trend was steady (+/- small moves), while Norway’s was more volatile and ended the year higher than it began.

Closing

These Facebook Ads benchmarks highlight clear CPC trends for the Education industry in Norway: a low-cost first half, a measured late-summer climb, and a pronounced Q4 surge that briefly rose above global pricing. Understanding CPC performance for Education in Norway — and how it compares to global industry ad performance and country-specific ad costs — helps frame market dynamics alongside broader CPM analysis and CTR performance patterns.