Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Education advertisers in Singapore ran materially cheaper than the global market on Facebook Ads across the past year, with cost-per-click (CPC) levels consistently below the global benchmark and a noticeably choppier month-to-month rhythm. The story is a sharp late-2024 to mid-2025 slide, a brief early-summer lift, and a deep August trough before a modest autumn rebound. Volatility was a defining feature, even as the broader market moved more steadily downward.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for the Education industry in Singapore compared to the global benchmark.
CPC for Education in Singapore opened at $0.82 in November 2024 and closed at $0.22 in October 2025 — a 73% decline over the period. The yearly average landed at $0.35, bounded by a high of $0.82 (November) and a low of $0.14 (August), an 83% swing from peak to trough.
The path wasn’t linear. After November’s high, costs halved into December ($0.41), softened through Q1 2025 ($0.48 in January to $0.28 in March), then reached an early-year trough in April ($0.21). A sharp June spike to $0.52 marked the most pronounced monthly lift of the year, up 88% from April and 49% from May. That rally faded quickly: CPC fell to $0.26 in July and hit the annual low in August ($0.14), before rebounding to $0.33 in September and easing to $0.22 in October.
On average, month-to-month CPC moved by $0.16, indicating brisker swings than a typical market cadence. For 2025 alone (January–October), CPC averaged $0.30, down from $0.61 across November–December 2024, underscoring a steady normalization after the late-2024 peak.
Seasonally, the Education category in Singapore showed two distinct troughs: a spring lull in April and a deeper late-summer low in August. The June lift ran counter to the prior downslope, creating a mid-year pivot before a return to softer Q3 levels. Early Q4 reopened on the lighter side ($0.22 in October) following September’s rebound, suggesting costs were still stabilizing after the August low.
These patterns fit a broader rhythm seen in country-specific ad costs: late Q4 often carries elevated competition, while mid-year can produce transient lifts tied to campaign cycles, with late summer frequently softer on engagement and auction pressure.
Relative to the global Facebook Ads benchmarks for CPC, Singapore’s Education CPCs ran structurally lower throughout. Average CPC in Singapore was $0.35 versus a $1.14 global average across the same period — about 69% below market. On a monthly basis, the gap ranged from 44% below (November 2024) to 87% below (August 2025), with most months sitting 60%–80% under global levels.
The trajectories also diverged in smoothness. The global benchmark eased from $1.46 in November 2024 to $1.05 in October 2025 (−28%), with modest month-to-month changes averaging $0.05. Singapore’s Education line fell far more steeply (−73%) and was roughly 3.5 times more volatile, with average monthly changes of $0.16. Global lows clustered in early fall ($1.04–$1.05 in September–October), while Singapore’s nadir arrived earlier and deeper, in August.
In sum, Facebook Ads CPC trends for the Education industry in Singapore were consistently below the global market, more volatile, and marked by a mid-year spike bookended by spring and late-summer lows. Understanding these CPC benchmarks — where Singapore’s Education CPC averaged $0.35 against a $1.14 global average — helps frame country-specific ad costs and industry ad performance relative to global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Education industry, Facebook ad costs can be moderate, with higher costs for professional and specialized courses. For campaigns targeting Singapore, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
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Late January (Chinese New Year), October–December (Deepavali, National Day promotions, Christmas), Mid-year retail events
CPM and CPC might rise during Chinese New Year and Deepavali for gifting, food, and apparel categories. Good Friday, Hari Raya, and Vesak Day long weekends could shift consumer behavior and spike media consumption. National Day promotions might elevate ad costs in entertainment and tourism. Singapore's small, affluent market means events can have noticeable retail impact.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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