Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Spain’s Education market posted consistently lower Facebook Ads CPCs than the global benchmark, but with noticeably sharper swings. Costs compressed through spring, hit a deep trough in April, then climbed into a late-summer spike and held higher into Q4. The result is a market that’s cheaper than average but more momentum-driven, with September and late Q4 standing out.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Education in Spain compared to the global benchmark.
Over the 13-month window, Education CPCs in Spain averaged about $0.48, versus a $1.14 global average. The period began elevated at $0.82 in December 2024 and ended at $0.65 in December 2025, a 20% year-over-year decline. Within 2025, the market started at $0.44 in January, dipped to a low of $0.25 in April, then rebounded to a $0.77 peak in September before settling at $0.65 in December.
The highs and lows tell a tight narrative arc:
Volatility averaged $0.13 month-over-month—roughly twice the global pace—driven by three inflection points: a steep Q1-to-Q2 slide (−42% from January to April), an August-to-September surge (+90%), and a September-to-October correction (−41%). Late Q4 steadied higher, with $0.64 in November (+42% vs. October) and $0.65 in December.
Seasonality tracked a classic education rhythm: softer pricing in the spring term, a late-summer ramp as audiences re-engage, and elevated footing into year-end. Q2 was the softest quarter (average ~$0.30), Q3 accelerated sharply (average ~$0.52; +74% vs. Q2), and Q4 stayed elevated (average ~$0.58), even as costs moderated slightly after the September spike. Across 2025, the market rose 48% from January to December, underscoring a clear second-half build after the April bottom.
Globally, CPCs moved within a narrower band, troughing in June (~$1.08) and peaking in November (~$1.32), a typical pattern as competition intensifies toward year-end.
Spain’s Education CPCs remained below market for the entire period—on average 58% cheaper than the global benchmark. The gap was widest in April (about 78% below global) during the spring trough and narrowest in September (around 28% below) when Spain spiked. At the bookends, Spain trailed by 36% in December 2024 and by 42% in December 2025. Month-to-month volatility in Spain (~$0.13) ran at roughly 2.1x the global baseline (~$0.06), reflecting more abrupt swings around seasonal milestones.
These Facebook Ads benchmarks for CPC trends in the Education industry in Spain show a low-cost but more volatile market: a Q2 dip, a strong late-summer lift, and a higher Q4 plateau versus earlier months. Understanding country-specific ad costs and industry ad performance helps frame CPC analysis for Spain’s Education sector against global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Education industry, Facebook ad costs can be moderate, with higher costs for professional and specialized courses. For campaigns targeting Spain, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November–early December (Black Friday/Cyber Monday), Mid-August (summer promotions), December (Christmas & post-Christmas sales)
CPM and CPC might increase during Semana Santa (Holy Week) and May Day, particularly for travel and tourism campaigns. 'Puentes' (bridge days) could reduce weekday inventory while pre-holiday traffic boosts media consumption. Black Friday typically marks sharp rises in retail competition. Late December brings peak ad volumes and e‑commerce CPM spikes.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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