Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
The headline for Education advertisers in Spain is clear: cost-per-clicks stayed far below the global market while moving with sharper swings. Across the last 13 months, Spain’s Facebook Ads CPC for Education averaged about $0.47, versus a $1.11 global, all-industry benchmark — roughly 58% lower. But the year wasn’t flat. CPCs fell to a spring trough before surging into late summer, spiking again in November and closing with another jump in January 2026. Volatility was the defining trait.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Education in Spain compared to the global benchmark.
Spain’s Education CPC began 2025 at $0.43 in January and ended at $0.77 in January 2026 — an 80% lift year over year. The low point came in April at $0.25, followed by a steady climb through June ($0.34) and early summer ($0.41 in August). A sharp spike hit in September ($0.77), cooled in October ($0.45), then rose again in November ($0.64) and held elevated into December ($0.51) before matching September’s peak at $0.77 in January 2026.
Across the period, Spain averaged $0.47, ranging from a $0.25 low (April) to a $0.77 high (September and January 2026). Month-to-month movements were pronounced: the largest jump came in August to September (+$0.36), followed by December to January (+$0.27). The sharpest pullback was September to October (−$0.32). Volatility averaged $0.14 per month, around twice the global benchmark’s $0.07.
The rhythm tracked familiar Education seasonality. Q1 was relatively steady and modest (January–March averaged $0.42), followed by a Q2 trough (April–June averaged $0.30). Costs rose into Q3 (July–September averaged $0.52), with a pronounced September peak that aligns with back‑to‑school intensity. Q4 remained elevated on balance (October–December averaged $0.53), with a November pop and a mild December reset. January 2026 held firm at peak levels, extending the late‑year lift.
Globally, CPCs were steadier for most of the year, hovering near $1.10–$1.15 with a predictable Q4 surge to $1.32 in November and a seasonal reset to $0.85 in January 2026.
Spain consistently priced below market. Through the first half, CPCs ran 60–78% under the global benchmark, with the widest gap in April (78% below). The spread narrowed during late-year peaks: Spain was 30% below in September, 51–52% below in November–December, and just 9% below in January 2026 — the closest point to parity in the period.
Trend lines diverged: globally, CPCs eased by about 25% from January 2025 to January 2026, while Spain’s Education CPC climbed roughly 80%. The Spanish market was also more volatile, with bigger directional swings around seasonal moments than the global, all‑industry baseline.
Understanding Facebook Ads CPC benchmarks for the Education industry in Spain highlights a low-cost but more variable market: a deep Q2 trough, strong back‑to‑school and Q4 lifts, and a near‑parity moment in January 2026. These country‑specific ad costs and CPC trends provide a clear frame to compare Education industry ad performance in Spain against the global benchmark.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Education industry, Facebook ad costs can be moderate, with higher costs for professional and specialized courses. For campaigns targeting Spain, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November–early December (Black Friday/Cyber Monday), Mid-August (summer promotions), December (Christmas & post-Christmas sales)
CPM and CPC might increase during Semana Santa (Holy Week) and May Day, particularly for travel and tourism campaigns. 'Puentes' (bridge days) could reduce weekday inventory while pre-holiday traffic boosts media consumption. Black Friday typically marks sharp rises in retail competition. Late December brings peak ad volumes and e‑commerce CPM spikes.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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