Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Education advertisers in Sweden ran well below global Facebook Ads benchmarks for cost-per-click for most of the year, then surged into late Q3 and Q4 with brief, sharp spikes. The story is one of a long, low-cost stretch in H1 followed by a pronounced run-up in late summer and November — with bigger swings than the relatively steady global market. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Education in Sweden compared to the global benchmark.
Across the 12-month window (Dec 2024–Nov 2025), Sweden’s Education CPC averaged $0.62, roughly half the global average of $1.14. It opened at $0.74 in December, fell to a H1 floor around $0.31–$0.47 (April marked the low at $0.31), then accelerated through summer and autumn, peaking at $1.14 in November. The highest month was November ($1.14) and the lowest was April ($0.31), an annual range of $0.84.
Momentum was lumpy. Notable moves included a June-to-July lift from $0.54 to $0.85 (+56%), an August dip back to $0.73, and a September push past the dollar mark ($1.01). October then snapped lower to $0.57 before a sharp November rebound to $1.14 (+101% month-over-month). Measured as average absolute month-to-month change, volatility ran at $0.23 — far choppier than the global series.
Seasonally, CPC trends in Sweden for Education showed a classic H1 softness and late-year intensity, but with deeper troughs and sharper peaks than typical. Q1–Q2 averaged about $0.40, with the lowest-cost stretch clustering from March to May (averaging $0.34). The tempo shifted decisively in H2: July–September averaged $0.87, buoyed by late-summer lifts and an early autumn spike. October cooled ($0.57) before a pronounced Q4 jump in November ($1.14), consistent with rising competition late in the year.
Relative to the global benchmark, Sweden’s Education CPCs were consistently below market levels, but the gap narrowed meaningfully in Q3–Q4:
While the global trend line was steady (+16% from January to November, with limited monthly movement of about $0.05), Sweden’s path was more volatile (average monthly swing of $0.23) and much steeper from its midyear base (+199% from January to November).
In short, Facebook Ads CPC trends for Education in Sweden tracked well below global country-specific ad costs for most of the year, then surged into late Q3 and Q4 with brief but notable spikes. These Facebook Ads benchmarks illustrate a low-cost H1, a high-variance H2, and a consistent gap to the global market that tightened meaningfully by early autumn. Understanding CPC performance for the Education industry in Sweden helps benchmark industry ad performance against global CPC patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Education industry, Facebook ad costs can be moderate, with higher costs for professional and specialized courses. For campaigns targeting Sweden, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late November (Black Friday is huge), December (Christmas and post-Christmas sales), June (Midsummer seasonal promotions), January (Winter sale season)
CPMs might spike during Black Friday and early December, especially in e‑commerce and fashion. Easter and Midsummer holidays often decrease weekday inventory but increase media usage during long weekends. Midsummer tends to be quiet in retail but active in travel and food sectors. Post-Christmas sales in January still see high digital ad demand.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app