Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Education advertisers in the United Arab Emirates saw notably lower click costs than the global Facebook Ads benchmark through 2025, but with sharper swings. CPC averaged about $0.55 locally versus $1.13 worldwide — roughly half the global level — yet the year featured a dramatic late-summer spike that briefly pushed UAE costs above market. The pattern reads as a low, steady first half, a Q3 surge peaking in September, and a Q4 cool-down.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Education in United Arab Emirates compared to the global benchmark.
The year opened at $0.33 CPC in January and closed at $0.36 in December, a modest 11% lift across the year. The average for 2025 was $0.55, bounded by a July low of $0.26 and a September high of $1.26 — a nearly $1 swing that underscores how choppy country-specific ad costs were for UAE Education.
Momentum built gradually early on: February (+$0.05) and March (+$0.06) ticked up from January, then April softened (−$0.07) before May nudged higher to $0.52. Mid-year brought a pullback in June (−$0.11) and July (−$0.15), reaching the annual trough. The inflection was abrupt: August jumped by $0.34 month over month, and September surged another $0.65 to the peak. The fourth quarter retraced: October fell by $0.34, November eased another $0.16, and December reset by $0.40 to end the year almost where it started.
Volatility averaged $0.23 per month (absolute month-over-month change), far above the global benchmark’s $0.06 — a sign that UAE Education CPC trends were more prone to rapid swings than the broader market.
Seasonally, the rhythm was clear. Q1 was the softest stretch with an average CPC of $0.38, followed by a measured Q2 at $0.43 where May provided a short-lived lift. Q3 was the turning point: CPCs averaged $0.71, climbing from the July low into an August jump and the September apex. Q4 was mixed. October remained elevated ($0.92), but November ($0.76) and December ($0.36) drifted lower, closing the year well below the early Q4 level.
Globally, CPCs were comparatively steady through Q1–Q3 (roughly $1.11) before rising in Q4 to $1.16 on average, with a pronounced November spike to $1.32. The UAE Education curve, by contrast, climaxed in September rather than in the holiday-heavy November period and then cooled into year-end.
Relative to Facebook Ads benchmarks, Education CPC in the United Arab Emirates undercut the global level in 11 of 12 months. On average, the UAE ran about 52% below the global CPC ($0.55 vs. $1.13). The widest gap appeared in July, when UAE CPC was 76% below market ($0.26 vs. $1.10). The narrowest gap among below-market months was October, just 18% under global ($0.92 vs. $1.12). One month broke the pattern: September rose 15% above the global benchmark ($1.26 vs. $1.09) before dropping back in October.
Trendlines diverged as well. The global series declined 6% from January to December, moving within a $0.26 range ($1.05–$1.32). The UAE series ended slightly higher than it began (+11%) but traveled a much wider $0.99 range ($0.26–$1.26), reflecting nearly four times the monthly volatility of the global benchmark.
In sum, Facebook Ads CPC trends for the Education industry in the United Arab Emirates were cost-efficient versus the global benchmark but notably more volatile, with a pronounced Q3 spike and a softer finish in Q4. Understanding these UAE Education Facebook Ads benchmarks provides a clear view of country-specific ad costs and how industry ad performance compares to global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Education industry, Facebook ad costs can be moderate, with higher costs for professional and specialized courses. For campaigns targeting United Arab Emirates, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Ramadan + Eid (Mar–Apr), End of November–December (UAE National Day, Christmas, New Year), Dubai Shopping Festival (mid-Dec through Jan)
CPMs may rise sharply during Ramadan and Eid, especially in e‑commerce, gifting, F&B, and beauty sectors. UAE National Day campaigns could lead to high local bidding activity in travel, banking, and luxury retail. Dubai Shopping Festival drives elevated CPMs from mid-December to mid-January. Islamic holidays shift each year, affecting year-over-year comparisons.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app