Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Energy and Mining CPCs across all countries moved on a different rhythm than the broader market. Where the global all‑industry benchmark held steady around the low $1s, this vertical swung from bargain clicks in late Q1 to premium pricing in late Q3, with two sharp resets mid‑summer and in November. The year opened near parity, bottomed in March, rallied through June, peaked in September, and ended December higher than it began.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Energy and Mining across all countries compared to the global benchmark.
Using monthly medians from December 2024 through December 2025, Energy and Mining CPC averaged $1.76, versus a $1.14 global all‑industry average. The period started at $1.71 in December 2024 and ended at $1.93 in December 2025—about a 13% lift year over year. The low came in March 2025 at $0.47; the high in September 2025 at $3.70—an 8x spread that underscores how pricey engagement became in the back half.
The path was choppy. January ($1.21) slid into February ($0.59) and hit a trough in March ($0.47). From there CPCs rebounded sharply: April ($1.92) and May ($1.98) set the stage for a June spike to $2.94. A July reset ($0.62) was followed by another climb—August ($2.11), a September peak ($3.70), and October still elevated ($3.10). November pulled back hard to $0.56, before December recovered to $1.93.
Volatility averaged 1.14 points month to month, with the biggest drops in July (−2.32 points vs June) and November (−2.54 points vs October). That’s far more movement than the global benchmark, which shifted just 0.06 points on average each month.
Seasonality was pronounced. Q1 was the softest stretch: CPCs averaged $0.76 across January–March, consistent with a post‑holiday lull. Q2 flipped the script, averaging $2.28 as CPCs climbed each month into June. Q3 stayed elevated overall ($2.14 average) but split into a July dip and a late‑quarter peak in September. Q4 mixed extremes: an October high, a November correction, and a December rebound, averaging $1.86 for the quarter.
These swings align with familiar marketplace dynamics: softer engagement costs early in the year, tightening auctions into late summer and early fall, and uneven pressure during the holiday period.
Compared with the global Facebook Ads benchmarks (all industries, all countries), Energy and Mining CPCs were higher on average and far more volatile.
In short, the global trend was steady, rising modestly into November; Energy and Mining rose net +60% from January to December but with sharper midyear and pre‑holiday swings.
Taken together, these CPC trends show an Energy and Mining marketplace that oscillated between discounted clicks and premium pricing across all countries, ultimately averaging well above the global all‑industry baseline. Understanding Facebook Ads cost‑per‑click benchmarks for the Energy and Mining industry across all countries helps marketers evaluate country‑specific ad costs, compare industry ad performance to global patterns, and track CPC performance against steady all‑market baselines.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Energy and Mining industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per thousand impressions across different markets
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Cost per lead across different markets
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