Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Energy and Mining CPC trends across all countries ran hot and cold in 2025, sitting well above the global, all‑industry benchmark on average but swinging far more dramatically month to month. The year opened at $1.21 and closed slightly lower at $1.11 (−8%), yet the path between those points was anything but flat: a Q1 trough gave way to a steep mid‑year lift and a sharp Q4 split where October remained elevated but November collapsed. Across the full year, Energy and Mining averaged $1.72 per click versus a $1.13 global baseline — a sizable premium with markedly higher volatility and standout spikes in late summer and early fall.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Energy and Mining across all countries compared to the global benchmark.
CPC started at $1.21 in January, slid to the annual low in March ($0.47), then surged to the high in September ($3.74) before easing into year‑end at $1.11. The annual average landed at $1.72 with a median of $1.57, spanning a wide range of $3.27. Key inflection points defined the narrative: a two‑month step down from January to March (−61%), a three‑month climb through June culminating at $2.97, a July reset to $0.60, and then a powerful August–October run that peaked in September before a November dip to $0.70 and a modest December rebound.
Energy and Mining’s average month‑to‑month swing was $1.11, versus just $0.06 for the global benchmark — about 19x more volatile. Eight of twelve months priced above the global level, and four months fell below, underscoring a pattern of sharp premiums punctuated by brief, deep discounts.
Seasonally, Q1 was the softest period (average $0.76), consistent with early‑year troughs seen in many Facebook Ads benchmarks. Q2 accelerated strongly (average $2.30), Q3 remained elevated (average $2.20) with a September apex, and Q4 cooled to $1.64. Notably, while the broader market often firms in Q4, Energy and Mining diverged: October stayed high ($3.11), but November slid to $0.70 before December stabilized at $1.11. The distribution was effectively bimodal — four months under $1 and five months above $2 — signaling concentrated stretches of low and high country‑specific ad costs within the year.
Relative to the global baseline, Energy and Mining averaged a 52% premium ($1.72 vs. $1.13). The premium was narrowest in December (+5%) and January (+8%) and widest in September (+242%). The deepest discount occurred in March (−59% vs. global). During the peak run (August–October), Energy and Mining averaged $3.04 CPC, roughly 2.7x the global level over the same period. While the global trend was steady and modestly lower by year end (−6% from January to December), Energy and Mining declined slightly overall (−8%) but with far choppier swings.
Facebook Ads benchmarks for cost‑per‑click in the Energy and Mining industry across all countries reveal a year of pronounced amplitude: a Q1 trough, a strong mid‑year rally, and a divergent Q4 with an October high and November low. Understanding CPC trends for Energy and Mining globally helps marketers gauge country‑specific ad costs and compare industry ad performance against broader market patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Energy and Mining industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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