Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
The clearest story in the data is the sheer cost gap: in June 2025, cost-per-click for Energy and Mining campaigns in Argentina landed at roughly $0.006, while the global Facebook Ads benchmark hovered near $1.10 for the same month. That positions Argentina’s CPC more than 99% below the global median—an unusually low country-specific ad cost for this industry and timeframe. June also sits at the softer end of the global midyear pattern, with worldwide CPCs easing slightly from May before building toward a Q4 spike.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Energy and Mining in Argentina compared to the global benchmark.
For Argentina’s Energy and Mining CPC, we have one observed month: June 2025 at $0.006. With a single data point, the in-country average equals the observation ($0.006), and the high, low, start, and end are identical. Month-to-month volatility cannot be assessed locally.
Globally, CPC trends across 2025 traced a contained band through most of the year before a Q4 lift:
Against that backdrop, Argentina’s June CPC at $0.006 is roughly 185x cheaper than the global median for the same month. The absolute gap in June is about $1.10, placing Argentina far below market on CPC in this vertical.
Global CPC behavior follows a familiar rhythm: a steady, modest cadence in H1 around $1.10–$1.15, a mild late-summer dip near $1.09 in September, and a pronounced rise into November ($1.32) before costs eased in December ($1.05). The slide continued into January 2026 at $0.85, reflecting the typical post-holiday reset. June fits this arc as a softer midpoint, with CPCs slightly below the H1 average.
Argentina’s Energy and Mining series offers only a June reading, so local seasonality cannot be inferred. However, the June placement is contextually important: it aligns with a globally softer month, yet remains dramatically below global CPC levels.
As a country-specific CPC trend line, Energy and Mining in Argentina shows an exceptionally low June 2025 cost-per-click compared to global Facebook Ads benchmarks. Understanding CPC trends for Energy and Mining in Argentina—and how they compare with the global CPC baseline—helps contextualize country-specific ad costs and industry ad performance within broader market patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Energy and Mining industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Argentina, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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December (Christmas period)
CPM might rise significantly during Carnival, Independence Day, and Christmas season. Retail and entertainment campaigns could require increased budgets.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
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