Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Energy and Mining advertisers in Canada saw unusually low cost per click (CPC) levels in 2025, but with sharper swings than the global market. The year opened (from the first observed month) at a rock-bottom $0.05 in March, surged through April, peaked in August, and then eased into year-end. Across the same period, the global Facebook Ads benchmark for CPC held near $1.13 with comparatively modest movement and a predictable holiday spike in November. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Energy and Mining in Canada compared to the global benchmark.
Across the nine observed months (March–December), Canada’s Energy and Mining CPC averaged $0.25, ranging from a low of $0.05 in March to a high of $0.54 in August. The sequence was choppy: a dramatic lift from $0.05 in March to $0.44 in April, a reset to $0.11 in May, another dip to $0.09 in June, and then a summer surge to $0.54 in August. Costs cooled to $0.20 in September, leveled at $0.26 in October, climbed to $0.40 in November, and finished at $0.13 in December. From start to finish, CPC ended higher than March’s trough (+142%), but well below mid-year peaks.
Volatility stood out. The average step-to-step move was about $0.25 per interval—roughly equal to the series’ average CPC—indicating sizable month-to-month swings. By contrast, the global benchmark’s average monthly change was roughly $0.06, reflecting far steadier conditions.
Globally, CPC averaged about $1.13 in 2025, with a range from $1.06 (December) to $1.32 (November). The worldwide pattern was relatively stable through midyear, lifting into November and easing in December—an established seasonal rhythm.
The Canadian Energy and Mining series shows two distinct spikes: April and August. April’s jump from March suggests a rapid early spring escalation, which then retraced into May and June. August marked the year’s high, followed by a measured pullback in September and a brief Q4 lift into November before a December cooldown. The global rhythm was more traditional: steady midyear levels, a pronounced November peak, and a December dip as auction dynamics eased after peak shopping season.
Relative to the global Facebook Ads benchmarks, Canada’s Energy and Mining CPC remained below market in every observed month. The average gap was roughly 78% under the global level. The narrowest gap appeared in August, when Canada trailed the global CPC by about 52% ($0.54 vs. $1.13). The widest gap came in March, at roughly 95% below ($0.05 vs. $1.14). While the global trend climbed a modest 16% into its November peak, Canada’s series was far more erratic—surging, resetting, and surging again—before landing well below global December levels ($0.13 vs. $1.06).
In short, Facebook Ads CPC trends for Energy and Mining in Canada were markedly lower than the global benchmark in 2025, but with sharper, less predictable moves. Understanding these country-specific ad costs and industry ad performance benchmarks helps situate Canada’s Energy and Mining CPC within broader CPC trends and global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Energy and Mining industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Canada, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late November (Black Friday and Cyber Monday), December (holiday shopping, Boxing Day), Back-to-school (August-September), Mother's Day (May)
CPM might increase during Canada Day, Labour Day, and Thanksgiving. Black Friday and Cyber Monday see heightened e‑commerce bidding. December holiday period may spike ad costs. Back-to-school and Mother's Day drive retail competition. Provincial holidays might alter weekday inventory availability.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app