Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Cost-per-click for Energy and Mining advertisers in Canada sat far below the global benchmark across the observed period, yet the local market moved with far greater intensity. The year opened soft, plunged to a March low, then surged into an August peak before settling higher into Q4. The story is one of low absolute CPCs but pronounced swings, with August standing out as the biggest spike and March as the trough. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Energy and Mining in Canada compared to the global benchmark.
Across the reported months (Nov 2024–Nov 2025), Canada’s Energy and Mining CPCs averaged 0.23, beginning at 0.17 in November 2024 and finishing at 0.36 in November 2025—an increase of roughly 116%. The lowest point arrived in March 2025 at just 0.052, while the highest landed in August at 0.539, a nearly 10x climb from the March trough. The full range spanned 0.49, more than double the period’s average.
Month-to-month movements underscore the choppiness:
Measured by average absolute monthly change, volatility averaged about 0.20 points in Canada—roughly 2.7x higher than the global benchmark’s 0.07 over the same sequence of months.
Seasonally, the pattern hints at a soft Q4 2024, with CPCs easing into December. Early spring marked a dramatic rebound, peaking in April, before mid-Q2 cooled. Q3 was the strongest period, anchored by August’s high; September gave back a share of those gains. Early Q4 2025 ran firmer than the prior year’s close, with October and November holding above the period average. This rhythm aligns with broader platform dynamics where mid-year levels can soften before firming toward the end of the year, though Canada’s Energy and Mining CPCs swung more sharply than typical.
The global CPC benchmark averaged about 1.17 over the same months, placing Canada’s Energy and Mining CPCs roughly 80% below market throughout. The gap narrowed and widened over time:
While global CPCs moved within a relatively tight band (roughly 1.05–1.27) and ended slightly below their November 2024 level, Canada’s series was both lower and more kinetic—falling into a deep Q1/Q2 trough, spiking in Q3, and holding a higher base into Q4.
Taken together, these Facebook Ads benchmarks show CPC trends for Energy and Mining in Canada that are markedly below the global benchmark but considerably more volatile, with distinctive surges in April and August. Understanding cost-per-click dynamics and country-specific ad costs helps contextualize broader Facebook Ads benchmarks for the Energy and Mining industry in Canada.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Energy and Mining industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Canada, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday and Cyber Monday), December (holiday shopping, Boxing Day), Back-to-school (August-September), Mother's Day (May)
CPM might increase during Canada Day, Labour Day, and Thanksgiving. Black Friday and Cyber Monday see heightened e‑commerce bidding. December holiday period may spike ad costs. Back-to-school and Mother's Day drive retail competition. Provincial holidays might alter weekday inventory availability.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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Cost per thousand impressions across different markets
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Cost per lead across different markets
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