Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Canadian Energy and Mining CPCs tell a clear, contrarian story against the global market: consistently lower costs with sharper month-to-month swings. Across the observed period, costs ranged from micro-level lows to mid-year spikes, ultimately closing the year higher than they began. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Energy and Mining in Canada compared to the global benchmark.
The series opens at $0.13 in December 2024 and rises to $0.40 by November 2025—an overall lift of about 195%. The median CPC averaged $0.25, with a low of $0.05 in March and a high of $0.54 in August (a 10x spread from trough to peak). The rhythm is distinctly choppy:
On average, monthly movement was large in absolute terms: the median month-to-month swing was roughly $0.23, or about 92% of the series’ average level—evidence of meaningful volatility for Canada’s Energy and Mining CPC trends.
Seasonality appears in bursts rather than smooth cycles. Q1 bottoms out in March, followed by an April spike that doesn’t hold through late spring. Summer is the strongest stretch, with August marking the year’s peak and September pulling back. Fall stabilizes and gradually rebuilds: October lifts off September’s dip and November strengthens further. This pattern contrasts with typical year-end competition seen in broader markets, where CPCs often climb into Q4; in Canada’s Energy and Mining segment, Q4 closes firm but not spiky.
The global benchmark averages about $1.06 for the period (most months track tightly between $1.06 and $1.31), versus Canada’s $0.25—placing Canada roughly 77% below global CPC levels on average. Month by month, the gap is persistent:
Trendwise, the global line is steady, rising slightly from December 2024 to November 2025 (+3%) with an anomalous step-down in December 2025 to $0.14. Volatility is also lower globally: average monthly absolute change sits near $0.14 including the December anomaly—and closer to $0.05 when excluding it—versus Canada’s $0.23. In short, Canada is both lower-cost and more variable.
For Facebook Ads benchmarks, these CPC trends show that Energy and Mining in Canada operates at substantially lower, more variable, country-specific ad costs than the global market. Understanding CPC performance for the Energy and Mining industry in Canada helps benchmark industry ad performance and compare Canadian dynamics to global CPC patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Energy and Mining industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Canada, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late November (Black Friday and Cyber Monday), December (holiday shopping, Boxing Day), Back-to-school (August-September), Mother's Day (May)
CPM might increase during Canada Day, Labour Day, and Thanksgiving. Black Friday and Cyber Monday see heightened e‑commerce bidding. December holiday period may spike ad costs. Back-to-school and Mother's Day drive retail competition. Provincial holidays might alter weekday inventory availability.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app