Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Canada’s Energy and Mining advertisers ran well below the global market on Facebook Ads CPC throughout 2025, but with sharper swings month to month. Costs moved in bursts—brief lifts in April and August, reversals in early summer, and a steep year-end dip—creating a jagged path rather than a steady climb or slide. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Energy and Mining in Canada compared to the global benchmark.
Across the observed period (March–December 2025), Canada’s median CPC averaged $0.24, ranging from a low of $0.03 in December to a high of $0.54 in August. The span was wide—about $0.51—underscoring how pricey weeks clustered before rapid resets.
The year started modestly at $0.05 in March, then surged almost eightfold to $0.44 in April before falling back to $0.11 in May and $0.09 in June. After a quiet early summer, CPC spiked again to $0.54 in August—the annual peak—then eased to $0.20 in September and $0.26 in October. November lifted to $0.40, followed by a sharp drop to $0.03 in December, the lowest month of the year. From the first observation to the last, CPC declined about 34% (from $0.05 in March to $0.03 in December), though the journey was anything but linear.
Volatility was pronounced. The average absolute month-to-month swing was $0.26, driven by large moves in March→April (+$0.39), June→August (+$0.45), and November→December (−$0.36). For context, global CPC changes averaged a gentler $0.07 per month over the same horizon.
The rhythm resembled a two-peak year: an early spring lift (April) and a late-summer crest (August), with softer stretches in early summer and a noticeable deceleration into year-end. Q4 typically tightens for many categories as competition rises, and globally CPCs did jump in November before easing in December. Canada’s Energy and Mining market partially mirrored that pattern with an October–November rise, but then diverged sharply with an unusually low December reading.
Overall, the second half of the year carried higher CPCs than the first, buoyed by August and November, even as the December low pulled the average back down.
Relative to Facebook Ads benchmarks worldwide, Canada’s Energy and Mining CPCs were consistently below market. Canada averaged $0.24 versus a 2025 global average of roughly $1.13—about 79% lower. Month by month, the gap ranged from 52% below (August) to 97% below (December). Early months sat deep below the global line (−91% to −95% in March–June), midsummer narrowed the distance (−52% in August), and Q4 widened again (−70% in November, −97% in December).
While Canada’s path was choppier, the global benchmark was steadier through most of the year, hovering near $1.10 from March to October, spiking 17% in November (to $1.32), then sliding 20% in December ($1.05). In contrast, Canada moved in larger bursts, peaking at $0.54 in August, lifting again in November, then hitting the year’s trough in December.
Taken together, these CPC trends show Canada’s Energy and Mining advertisers operating far below global Facebook Ads benchmarks, with more abrupt month-to-month moves and notable peaks in April and August. Understanding Facebook Ads CPC benchmarks for the Energy and Mining industry in Canada helps teams assess country-specific ad costs and compare industry ad performance to global CPC patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Energy and Mining industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Canada, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday and Cyber Monday), December (holiday shopping, Boxing Day), Back-to-school (August-September), Mother's Day (May)
CPM might increase during Canada Day, Labour Day, and Thanksgiving. Black Friday and Cyber Monday see heightened e‑commerce bidding. December holiday period may spike ad costs. Back-to-school and Mother's Day drive retail competition. Provincial holidays might alter weekday inventory availability.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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