Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Energy and Mining advertisers in Canada saw a year defined by low costs and sharp swings. CPC levels consistently trailed the global Facebook Ads benchmarks by a wide margin, yet the market showed pronounced momentum late in the year. From a March trough to a December peak, costs climbed in dramatic steps, with a particularly strong Q4 finish. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Energy and Mining in Canada compared to the global benchmark.
Across the observed months, Canada’s CPC averaged 0.31, versus 1.15 globally over the same periods—roughly 73% lower. The range was wide: a low of 0.05 in March 2025 and a high of 0.84 in December 2025. December 2024 started modestly at 0.13 before the metric sank to its annual floor in March, then surged and reset several times through the year.
Key movements underscore the volatility:
Monthly absolute changes in Canada averaged 0.25, signaling notably choppier CPC trends than the global benchmark’s steadier 0.08 average change.
The cadence aligns with familiar seasonal pressure points but with outsized amplitude. Early-year CPCs were unusually soft, bottoming in March. Summer costs lifted into August before a September pullback, a pattern consistent with mid-year testing and shifting budgets. Q4 brought rising competition and higher country-specific ad costs, with October-to-December accelerating each month and December becoming the yearly high. The year’s story is less a smooth arc and more a series of spikes and resets, ending with a strong upward finish.
Globally, the pattern was more even: CPCs hovered near 1.07–1.32, with a mild lift into November (the global high at 1.32) and only a modest December ease to 1.12. By contrast, Canada’s December continued to climb, not cool.
Relative to the global benchmark, Canada’s Energy and Mining CPCs were consistently below market:
Where the global CPC trend was stable and incremental (+/- small moves month to month), Canada’s was more volatile, with several 50–700% month-to-month swings. Canada’s Q4 escalation narrowed the long-running gap, yet even at the December peak, CPC remained below the global average.
In summary, Facebook Ads CPC trends for Energy and Mining in Canada show structurally lower costs than the global benchmark, coupled with greater volatility and a pronounced Q4 climb. Understanding these CPC benchmarks—and how Canada’s pattern diverges from the steadier global curve—helps clarify country-specific ad costs and industry ad performance for the period, anchoring Facebook Ads benchmarks for Energy and Mining in Canada against the worldwide baseline.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Energy and Mining industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Canada, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday and Cyber Monday), December (holiday shopping, Boxing Day), Back-to-school (August-September), Mother's Day (May)
CPM might increase during Canada Day, Labour Day, and Thanksgiving. Black Friday and Cyber Monday see heightened e‑commerce bidding. December holiday period may spike ad costs. Back-to-school and Mother's Day drive retail competition. Provincial holidays might alter weekday inventory availability.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
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