Facebook Ads CPC Benchmarks for Energy and Mining in Denmark

Introduction

The clearest story available for Energy and Mining CPC comes from the global benchmark: Facebook Ads cost-per-click hovered around the low-$1 range through 2025, with a gentle mid-year easing and a sharp late‑year spike before resetting in December. This pattern suggests a year defined by steady costs, punctuated by a volatile Q4. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Energy and Mining in Denmark compared to the global benchmark.

Note: The dataset does not contain sufficient, reportable CPC observations for Energy and Mining in Denmark across the period, so the country section references the global benchmark as directional context.

The story in the data

Globally, monthly median CPC began the year at $1.12 in January and finished at $1.06 in December, a modest 6% decline from start to finish. Across the year, the monthly median averaged $1.13, with a tight range for most of the year before breaking out in Q4. The annual high arrived in November at $1.32, followed by the lowest point in December at $1.06—a peak‑to‑trough swing of roughly 20% in a single month. Over the year, the total range measured $0.26, about 23% of the annual average.

The monthly rhythm was mostly incremental. From January ($1.12) to March ($1.14), CPC edged up steadily. May posted a local high of $1.15 before a June pullback to $1.10 (−4% month over month). The third quarter stayed softer: July ($1.09) and September ($1.09) bracketed a brief August rebound ($1.13). October lifted back to $1.13, then November surged to $1.32 (+17% versus October), only to fall sharply to the annual low in December (−20% month over month).

Volatility was concentrated late in the year. Average month‑to‑month movement across 2025 was about $0.06, yet nearly 70% of all absolute change occurred in November and December alone, underscoring how outsized Q4 dynamics reshaped the annual picture.

Seasonal and monthly dynamics

Seasonality followed familiar contours. Performance was relatively steady in Q1, with CPCs clustered around $1.13. Q2 featured a mild rise into May and a June dip, a pattern consistent with mid‑year recalibration. Q3 remained subdued, with August offering a short-lived uptick amid otherwise softer costs. Q4 was the outlier: October’s return to baseline preceded a pronounced November spike and a December reset to the lowest CPC of the year. In short, competition-related pressures typically intensify through late Q4, and engagement cost often softens right after the peak period.

By quarter, global averages came in near $1.13 in Q1, $1.13 in Q2, $1.11 in Q3, and $1.17 in Q4—the highest quarterly average, driven by November’s surge.

Denmark vs. Global

For Energy and Mining in Denmark, the dataset did not meet the minimum threshold for a month‑by‑month CPC view in 2025, so a precise gap versus the global benchmark cannot be quantified. As a directional frame, the global median CPC averaged $1.13 with a November high of $1.32 and a December low of $1.06, and with volatility largely concentrated in the final two months of the year. Any divergence or alignment specific to Denmark’s Energy and Mining market cannot be assessed from the available records.

Closing

While country‑level CPC readings for Energy and Mining in Denmark are not available for this window, the global Facebook Ads benchmarks offer a clear directional narrative: stable costs most of the year, a pronounced November lift, and a December reset. Understanding CPC trends and country-specific ad costs through these benchmarks helps contextualize industry ad performance for Energy and Mining in Denmark against global patterns.