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September 2025 - August 2026
Benchmark observations based on the selected data
Energy and Mining cost-per-clicks ran notably cheaper than the overall market for most of the 12-month window, but the story is punctuated by a dramatic late‑summer spike and a choppy rebound into mid‑2026. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Energy and Mining in All countries available compared to the global benchmark.
Across July 2025–June 2026 the median CPC for Energy and Mining averaged roughly $0.76 per click, starting at $0.50 in July and finishing at $0.70 in June — a net rise of about +42% from start to finish. The series featured a clear high of $2.22 in September 2025 and a low of $0.32 in January 2026. By contrast the global (baseline) median over the same months averaged about $1.07, beginning at $1.08 and ending near $1.11 (+3.3% over the period).
The month-to-month rhythm was volatile: the largest single jump was from August → September (+$1.60, a sudden lift), and the largest drop was October → November (−$1.21). Outside those dramatic pairs, swings were modest — several sub‑$0.12 moves — but the two large moves define the year. Overall, Energy and Mining CPCs were lower than the global benchmark in 10 of 12 months, with the notable exceptions of September and October 2025 when CPCs ran well above market levels.
The calendar shows a concentrated late‑summer surge into early autumn (peak in September, still elevated in October), followed by a sharp decline into late Q4 and the shallow trough across December–February. From January through June 2026 the series exhibits a measured recovery: a steady lift from the January low near $0.32 up to the mid‑$0.60s and low‑$0.70s by spring and early summer. The pattern reads like: summer spike → sharp fall into winter → gradual rebound in Q1–Q2. This rhythm contrasts with the baseline, which is steadier and shows smaller monthly moves through the same quarters.
Viewed against the global benchmark, Energy and Mining CPCs were about 29% below baseline on average ($0.76 vs $1.07). Month by month the gap varies: the narrowest shortfall was in May 2026 (roughly 34% below the global median), while the widest deviation was actually upside in September 2025 — Energy and Mining CPCs were ~109% above the global level that month. In volatility terms the sector is more volatile: average absolute monthly change was about $0.37 for Energy and Mining versus roughly $0.08 for the global baseline — roughly five times the month‑to‑month movement. In short, the global trend was relatively steady (+3% across the year) while Energy and Mining were much choppier (+42% from July to June, driven by a late‑summer spike and a deep winter trough).
Understanding Facebook Ads cost‑per‑click benchmarks and CPC trends for Energy and Mining in All countries available provides a clear picture of how industry ad pricing can diverge from broader CPM analysis and country‑specific ad costs, and how sector volatility shows up in industry ad performance and Facebook Ads benchmarks.
Facebook advertising cost benchmarks
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Energy and Mining industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPC values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
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CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
CPC varies by region, industry, and campaign objective. Use the filters to compare benchmarks that match your campaign. The US is one of the more expensive markets.
Audience targeting, industry competition, ad relevance score, and creative performance affect CPC. Low engagement or relevance can increase CPC.
CPC can increase with more competition in your target audience, seasonal trends such as holidays, lower ad relevance scores, or algorithm changes. Check whether your audience is too narrow or your creative is showing fatigue.
Mobile CPCs often run lower than desktop CPCs because there is more mobile inventory. Segment performance by placement to see where clicks come from.
For most businesses, conversion optimization produces better ROI than CPC alone. CPC optimization can suit awareness campaigns or content promotion when clicks are the goal.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher because of purchase intent and advertiser competition. Results also depend on the audience and creative.
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