Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
The headline is clear: Energy and Mining advertisers in Germany entered 2025 paying a premium for clicks. January’s median Facebook Ads cost-per-click (CPC) landed at €2.45, more than double the global benchmark for the same month. While the worldwide market moved within a relatively tight band for most of 2025, Germany’s Energy and Mining CPC started far above that range — signaling a structurally higher cost environment for this category. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Energy and Mining in Germany compared to the global benchmark.
The Germany series opens at €2.45 CPC in January 2025 — and with one observed month, it closes at that same level. Against that reading, the global baseline for 2025 averaged €1.13, with a high of €1.32 in November and a low of €1.05 in December. Including early 2026, the global average across the 13-month window is €1.11.
Month-to-month globally, CPC moved gently for most of the year: from €1.12 in January to €1.15 by May, then hovering near €1.10–€1.13 through October. The standout moves arrived late: a sharp rise to €1.32 in November (+17% month over month), followed by a reset to €1.05 in December (−20%). January 2026 fell further to €0.85, the period’s trough and a 25% year-over-year decline from January 2025. Across 2025, global volatility averaged roughly €0.06 per month, indicating generally modest swings except for the Q4 spike and ensuing pullback.
In that context, Germany’s Energy and Mining CPC at €2.45 not only exceeded January’s global level (€1.12) by about 119%, it also sat above the entire 2025 global range. Even compared to the global peak in November (€1.32), Germany’s January price was 86% higher.
Global CPC trends followed a familiar rhythm. Costs were steady through the first three quarters, reflecting consistent auction pressure, then lifted in November before retreating in December and easing further in early Q1 2026. That pattern framed the year with a mid-year plateau, a Q4 surge, and a post-holiday cool-down. With only January observed for Germany’s Energy and Mining category, the local seasonal arc cannot be mapped, but the reading sits well above global seasonal highs.
Overall, Germany’s Energy and Mining CPC appears consistently above market when set against Facebook Ads benchmarks worldwide, with the single observed month landing well outside the global band.
Understanding Facebook Ads CPC benchmarks for the Energy and Mining industry in Germany helps quantify country-specific ad costs and situate industry ad performance within broader CPC trends and global CPM/CTR performance patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Energy and Mining industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Germany, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Cyber Monday), Christmas shopping (late December), Back-to-school (August/September), Spring promotions (Easter period)
Media consumption might rise during Easter, Ascension Day, and Pentecost, especially for travel campaigns. Late November and December bring pronounced spikes in retail advertising. German Unity Day often triggers localized campaigns. Regional holidays may create unique local competition. Sunday/holiday retail restrictions may contract ad inventory.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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