Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Energy and Mining advertisers in Germany posted a brief but striking Cost Per Click story: a low-cost December gave way to an abrupt January surge, diverging from the steadier global benchmark. While the global market eased from December into Q1, Germany’s CPC spiked dramatically, swinging from well below market to well above it in a single month. The result is a short window with outsized volatility and a wide performance gap versus the worldwide baseline.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Energy and Mining in Germany compared to the global benchmark.
Over the two observed months, Germany’s Energy and Mining CPC moved from 0.70 in December 2024 to 2.45 in January 2025. That is a month-over-month lift of roughly 251%, taking CPC from a yearly low to a period high in one step. The two-month average lands near 1.58, with a single-month absolute swing of about 1.75 points—far more abrupt than the global pattern over the same interval.
In December 2024, Germany’s CPC sat well below the global median of 1.28 (about 46% lower). By January, the position flipped: 2.45 in Germany versus 1.12 globally, placing Germany about 118% above the worldwide benchmark. The move represents a sharp break from the baseline trend, which declined modestly from December to January and stayed in a tight band through most of 2025.
For context, the global CPC averaged roughly 1.12 across 2025, ranging from a low near 1.06 in September to a high around 1.31 in November. Average month-to-month movement globally was about 0.06 points, with the largest shifts concentrated in Q4.
Seasonally, global CPC typically softens after the December peak as competition eases in early Q1, stabilizing through mid-year before tension returns in late Q3–Q4. That’s exactly what the global series shows: a dip from December to January, a largely steady mid-year range around 1.06–1.14, and a pronounced jump in November before cooling again in December.
Germany’s Energy and Mining CPC in this window runs counter to that rhythm: December was the softest point, followed by a January spike. With only two months observed, it reads as a short, intense dislocation from usual Q1 easing.
Compared to Facebook Ads benchmarks worldwide, Germany’s Energy and Mining CPC swung from 46% below market in December 2024 to 118% above in January 2025. The global series rose and fell within a narrow corridor for most of the year (+/− ~0.03 to 0.06 points month to month), while Germany’s two-point profile was markedly more volatile. The baseline’s 2025 range (1.06–1.31) stayed compact; Germany’s short series spanned 0.70–2.45, widening the gap from “below average” to “well above market” in one move.
In sum, CPC trends for Energy and Mining in Germany showed a swift pivot from discount-level clicks in December to premium costs in January, diverging from a more measured global path. Understanding Facebook Ads benchmarks and country-specific ad costs for Cost Per Click in Energy and Mining in Germany helps advertisers contextualize performance against worldwide patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Energy and Mining industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Germany, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late November (Black Friday/Cyber Monday), Christmas shopping (late December), Back-to-school (August/September), Spring promotions (Easter period)
Media consumption might rise during Easter, Ascension Day, and Pentecost, especially for travel campaigns. Late November and December bring pronounced spikes in retail advertising. German Unity Day often triggers localized campaigns. Regional holidays may create unique local competition. Sunday/holiday retail restrictions may contract ad inventory.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app