Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
The clearest story in the Facebook Ads benchmarks over the past year is a classic holiday swell followed by a long cool-down and a late-year rebound. Global Cost Per Click (CPC) peaked into late Q4 2024, eased steadily through mid-2025, bottomed in September, and then lifted sharply by November. That pattern frames expectations for country-specific ad costs in Energy and Mining in India, though the dataset does not include a monthly India time series for this window, limiting direct comparisons. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Energy and Mining in India compared to the global benchmark.
Across the global benchmark, CPC began at $1.44 in November 2024 and landed at $1.27 in November 2025, a year-over-year decline of about 12%. The period averaged $1.15, with a wide $0.39 spread between the high of $1.44 (November 2024) and the low of $1.05 (September 2025). Month-to-month moves averaged $0.06, indicating moderate volatility, with the sharpest single-month jump occurring in November 2025 (+$0.19 from October).
The first quarter of 2025 held a narrow band around $1.14 (January $1.13, February $1.14, March $1.14), a calm plateau after the December slide from the holiday peak ($1.28 in December). Q2 softened further to an average near $1.11 (April $1.12, May $1.13, June $1.07). Q3 marked the trough with an average of $1.07 (July $1.07, August $1.09, September $1.05). Early Q4 ticked up to $1.08 in October before a pronounced lift to $1.27 in November. From December 2024 to the September low, CPC fell roughly 18%; from that September low to November 2025, it rebounded by about 21%. The bookends carried the most intensity: a -$0.16 reset from November to December 2024 and a +$0.19 surge into November 2025, while most intervening months moved in $0.02–$0.06 steps.
The rhythm aligns with familiar seasonal effects seen in CPC trends: elevated costs into late Q4, followed by a gradual easing that stretches through Q2 and into Q3, and a return to firmer pricing heading into Q4. Stability characterized Q1 2025, while the mid-year drift lower culminated in a September low. October marked a controlled re-acceleration ahead of a stronger November, a pattern that often coincides with denser auction competition and broader platform activity. The year’s calmest passage was late winter through spring; the year’s tightest point came in early fall.
For Energy and Mining in India, the monthly CPC series is not available in this window, so a direct, month-by-month comparison to the global benchmark cannot be quantified. In the absence of country-level medians, the global curve serves as the directional yardstick for country-specific ad costs. Within that reference, the benchmark shows a steady descent from the holiday high to a September trough, then a clear Q4 rebound—an arc that frames expectations even as the India series remains unreported for this period.
Understanding Facebook Ads CPC benchmarks for Energy and Mining in India—set against the global CPC trend line—helps contextualize country-specific ad costs, the late-year surge, and the mid-year softness typical in performance data. This CPC analysis provides a directional reference point for industry ad performance and CTR-adjacent engagement expectations in India relative to global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Energy and Mining industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting India, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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October (Diwali), Late November (Black Friday/Cyber Monday), December (Christmas), July–August (Raksha Bandhan, Ganesh Chaturthi)
CPMs might spike significantly during Diwali, especially in electronics, apparel, jewellery, and gifts. Black Friday/Cyber Monday and December could drive elevated ad competition. State-specific festivals might see regional campaign spikes. Bank closures during holidays may push online shopping to cluster in end-of-week periods.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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