Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
The headline story is a global one: Facebook Ads cost-per-click trended around the $1.13 mark over the last 13 months, with a clear late‑year surge in November and a sharp reset into December. While the Energy and Mining segment in India shows no recorded CPC observations in this window, the global benchmark still maps the broader pricing climate Energy and Mining advertisers typically face on the platform: a steady mid‑year trough, a controlled upswing into Q4, and a brief, pronounced spike before year‑end.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Energy and Mining in India compared to the global benchmark.
Across the global benchmark, CPC averaged about $1.13 from December 2024 through December 2025. The series opened at $1.28 in December 2024, settled quickly to $1.12–$1.14 across Q1 2025, and eased to a mid‑year floor near $1.07–$1.10 through late summer. The year’s clearest move arrived in November 2025, when CPC jumped 18% month over month to $1.30 — the period’s high — before retreating 19% to $1.05 in December 2025, the low.
Key beats in the monthly rhythm:
Volatility averaged roughly $0.07 per month (about 6% of the period’s mean), with the largest swings concentrated in late Q4.
Seasonality shows through the lens of the global CPC trends:
This cadence — firming into November, easing in December, and re‑balancing in Q1 — is consistent with Facebook Ads benchmarks seen across industries, even as the exact amplitude can vary.
For Energy and Mining in India, no in‑market CPC values were captured in this timeframe, so a direct comparison to the global median cannot be quantified. The global benchmark, however, provides a clear frame: a median of $1.13, with a typical band of $1.05–$1.30 and sharper movements confined to November and December. Any India‑specific series, once present, would be evaluated against this range for above‑market or below‑average pricing, as well as relative volatility versus the roughly $0.07 average monthly move seen globally.
In the absence of recorded in‑market values, the global Facebook Ads benchmarks offer a practical reference point for CPC trends in Energy and Mining. Understanding cost‑per‑click patterns for Energy and Mining in India — and how they compare to the global $1.13 median with a $1.05–$1.30 range — helps teams interpret country‑specific ad costs and situate industry ad performance within broader platform dynamics.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Energy and Mining industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting India, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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October (Diwali), Late November (Black Friday/Cyber Monday), December (Christmas), July–August (Raksha Bandhan, Ganesh Chaturthi)
CPMs might spike significantly during Diwali, especially in electronics, apparel, jewellery, and gifts. Black Friday/Cyber Monday and December could drive elevated ad competition. State-specific festivals might see regional campaign spikes. Bank closures during holidays may push online shopping to cluster in end-of-week periods.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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