Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Energy and Mining advertisers in India do not show a visible monthly series in this window, so the clearest signal comes from the global Facebook Ads benchmarks for cost per click (CPC). Globally, CPCs held steady for most of 2025 before a sharp Q4 spike and an even sharper New Year reset — a classic holiday pattern that underscores how competition and demand shape country-specific ad costs. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Energy and Mining in India compared to the global benchmark.
Globally, Energy and Mining CPC began 2025 around $1.12 and ended January 2026 near $0.85 — a 25% decline from start to finish. The year’s average settled at roughly $1.11, with a relatively tight band for most months and one notable breakout. The high landed in November 2025 at $1.32, while the low arrived in January 2026 at $0.85, creating a range of about $0.47 across the period.
From January through October 2025, CPCs hovered in a narrow corridor: an average of about $1.12 with month-to-month moves mostly within three cents. There was a gentle lift into late spring, cresting at $1.15 in May, followed by a soft drift into midyear lows near $1.09–$1.10 in July and September. Momentum picked up again into autumn, with October closing at $1.12 — then the holiday surge hit. November jumped 17% month over month to $1.32, the steepest rise of the year. What followed was a decisive reset: down 20% into December ($1.05) and another 20% slide into January 2026 ($0.85).
Volatility averaged about $0.07 per month across the series — roughly 6% of the mean CPC — but it was not evenly distributed. The three-month stretch from November through January accounted for the year’s largest swings (+$0.19, −$0.26, −$0.21), highlighting how late-year competition and post-holiday repricing can reshape CPC trends.
The rhythm in the global data tracks familiar seasonality. CPCs are comparatively stable through most of the year, lift into Q4 as auction competition intensifies, and then ease markedly as the calendar turns. Spring shows a mild build, midsummer softens, and early autumn firms — a cadence consistent with broader Facebook Ads benchmarks for industry ad performance. India’s Energy and Mining line is not present in this sample window, so country-specific seasonality cannot be confirmed here; still, the global cadence outlines the backdrop many markets experience.
Because the India series is not available for this period, a direct India-versus-global gap cannot be measured. The global benchmark frames the landscape: CPC trends held near $1.10 for ten months, spiked to $1.32 in November, and fell to $0.85 by January. Any assessment of India’s relative standing — above market, below average, or more volatile — would hinge on local data points that are not visible in this slice.
Understanding Facebook Ads CPC benchmarks for Energy and Mining in India — even via the global lens when local readings are absent — helps quantify country-specific ad costs, seasonal inflections, and CPC trend ranges for comparison against worldwide patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Energy and Mining industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting India, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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October (Diwali), Late November (Black Friday/Cyber Monday), December (Christmas), July–August (Raksha Bandhan, Ganesh Chaturthi)
CPMs might spike significantly during Diwali, especially in electronics, apparel, jewellery, and gifts. Black Friday/Cyber Monday and December could drive elevated ad competition. State-specific festivals might see regional campaign spikes. Bank closures during holidays may push online shopping to cluster in end-of-week periods.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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