Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Energy and Mining in Israel did not meet our minimum sample threshold for this period, so the clearest signal comes from the global Facebook Ads benchmarks for Cost Per Click (CPC). Globally, CPC in 2025 held close to $1.13 on average, moving in a narrow band for most of the year before a pronounced Q4 whipsaw: a sharp lift into November followed by a fast reset in December. The year’s standout months were November (the high) and December (the low), framing a market that was mostly steady until late-year competition reshaped pricing dynamics.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Energy and Mining in Israel compared to the global benchmark.
The global CPC story in 2025 starts at $1.12 in January and ends lower at $1.06 in December, with most months hovering tightly around the $1.13 average. The peak arrived in November at $1.32 (+17% month over month), while the trough landed in December at $1.06 (−20% month over month). The overall range from low to high spanned roughly 25% of the year’s mean, with the high sitting about 16% above the average and the low about 7% below it.
Month to month, volatility averaged about $0.06; excluding the Q4 spike and snapback, typical moves were closer to $0.02–$0.03, underscoring a relatively calm market through most of the year. Early months showed a gentle climb (January $1.12, February $1.13, March $1.14), followed by a brief softening into June ($1.10) and July ($1.09). August ($1.13) and October ($1.13) brought measured rebounds, but the year’s defining movement was the November surge to $1.32 and the December retrace to $1.06.
Across the year, above-average months included February, March, May, and especially November; below-average months clustered around June, July, September, and December.
Seasonally, the pattern aligns with familiar platform rhythms. Q1 was steady (average ~$1.13) and Q2 eased slightly (~$1.13 in April to $1.10 in June). Q3 remained softer on balance (average ~$1.11), with modest rebounds between dips. Q4 displayed the sharpest dynamics: October hovered near the annual mean, November spiked as competition intensified, and December reset to the yearly low, bringing the full-year average to ~$1.13.
For Energy and Mining in Israel, the selected-series sample was insufficient, so a precise differential versus the global benchmark cannot be quantified here. As a directional frame, the global reference suggests country-specific ad costs for comparable campaigns likely operated within a 2025 envelope of roughly $1.06 to $1.32, with most months clustered between $1.09 and $1.15. Relative to that market baseline, the year’s clearest deviations were concentrated in Q4, when global CPC grew more volatile than in earlier quarters.
Understanding Facebook Ads CPC benchmarks for Energy and Mining in Israel helps advertisers assess country-specific ad costs against global CPC trends and seasonal patterns, anchoring local industry ad performance to a consistent, data-rich reference point.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Energy and Mining industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)
CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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