Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Energy and Mining advertisers in Israel enter a marketplace where cost-per-click has been easing globally. Across the latest 11 months of Facebook Ads benchmarks, CPC trends show a clear comedown from a late‑Q4 peak into a softer midyear, with only brief rebounds. Volatility was present but measured, and the year’s standout months bookended the period: the most expensive clicks in November, the least expensive by September. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Energy and Mining in Israel compared to the global benchmark.
Globally, Energy and Mining CPCs started high at $1.47 in November 2024 and trended downward to $0.95 by September 2025, a 35% decline over the period. The global average CPC across these months landed at $1.14. The high point was November ($1.47), followed by a step-down in December ($1.30) and a continued descent through Q1 (January $1.14; February $1.12). A small lift in March ($1.15) gave way to a flatter spring (April $1.12; May $1.11) and the year’s softest stretch across late summer (June $1.03; July $1.05; August $1.06), culminating in the low of $0.95 in September.
Month-to-month movements averaged about six cents (0.06) in absolute terms—roughly a 5% swing on the period’s average CPC—indicating moderate volatility. The largest single-month pullbacks came right after the Q4 peak (−$0.18 in December) and into early fall (−$0.10 from August to September). Five of the 11 months printed at or below $1.10, underscoring how consistently the market moved into a lower-cost regime as the year progressed.
Seasonally, the pattern aligns with familiar auction pressures: elevated Q4 costs followed by easing through Q1 and into midyear. After the post-peak correction in December, CPCs cooled steadily, paused with a modest March rebound, then flattened across April and May. Early summer saw the deepest softening (June’s $1.03), with a brief mid-summer stabilization (July and August near $1.05) before clicks became cheapest in September. In short, Q4 was the high-water mark, Q2–Q3 delivered the trough, and intermittent upticks were short-lived against the broader downtrend.
For Israel specifically, monthly medians for Energy and Mining CPCs were not available in this window, so a direct country-versus-global gap cannot be quantified. The global benchmark, however, offers a directional reference: a steady 35% slide from November’s $1.47 to September’s $0.95, with an $1.14 average and about six cents of typical month-to-month movement. In markets with comparable auction dynamics, CPC trends often follow this contour—higher through late Q4, easing in Q1, and softening further into late summer—suggesting the global line is a useful yardstick until more country-specific ad costs are observable for Israel.
In summary, Facebook Ads benchmarks for cost-per-click in the Energy and Mining category show a clear global downtrend, punctuated by a Q4 crest and late-summer lows. While Israel-specific monthly medians are unavailable for this period, these CPC trends provide a grounded benchmark for understanding industry ad performance and country-specific ad costs once local data is captured. Understanding Facebook Ads cost-per-click benchmarks for Energy and Mining in Israel helps advertisers evaluate CPC performance patterns against global movements.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Energy and Mining industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)
CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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