Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
The headline is clear: Energy and Mining advertisers in the Netherlands posted an exceptionally low Facebook Ads cost-per-click in January 2025 — around $0.17 — versus a global median near $1.12. That places the Netherlands roughly 85% below the worldwide benchmark at that point, a striking cost gap that stands out against a year where global CPCs mostly hovered between $1.05 and $1.32, with a sharp Q4 spike and a late-year reset. Volatility globally was mild for most of the year, with a single November surge and a steep December pullback.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Energy and Mining in the Netherlands compared to the global benchmark.
The Netherlands’ Energy and Mining CPC starts at $0.17 in January 2025. With only one month of in-market data available, highs, lows, and within-year swings for the Netherlands cannot be assessed directly. Relative to the global trend, however, the level is far below market across every 2025 month: the global median averaged $1.13 for the year, peaked at $1.32 in November, and troughed at $1.05 in December.
Global CPC trends through 2025 were comparatively stable, moving by an average of $0.06 month over month (about 5% of the global level). The year opened at $1.12 in January, drifted slightly through midyear (generally $1.10–$1.15), then lifted to $1.32 in November before declining 20% month over month into December’s $1.05. From January to December 2025, global CPCs finished about 6% lower, and the range across the year measured $0.26.
Against that backdrop, the Netherlands’ January 2025 CPC of $0.17 sits not only 85% below the January global median, but also 85% below the 2025 global average. Relative to global highs and lows, the gap would have ranged from roughly 84% below (versus December’s $1.05) to 87% below (versus November’s $1.32).
Global CPC patterns show a familiar rhythm: a steady first half, a calm late summer, a pronounced Q4 lift as competition rises, and a reset into year-end. In this dataset, November served as the seasonal high, with a pullback into December and a deeper trough appearing in January 2026 at $0.85, underscoring a broader post-holiday softening period.
The Netherlands snapshot lands in January 2025 — a month that, globally, sat near the middle of the yearly range. While we lack additional country-months to map the Netherlands’ own seasonality, the single-point observation is well below any global month, indicating a materially lower cost environment for Energy and Mining clicks at that time.
Understanding Facebook Ads cost-per-click benchmarks for Energy and Mining in the Netherlands provides a clear frame for evaluating CPC trends and comparing country-specific ad costs to global CPC performance. This data-driven view places the Netherlands far below global Facebook Ads benchmarks for Energy and Mining CPCs while situating that result within the broader, seasonally influenced global trend.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Energy and Mining industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Netherlands, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November–early December (Black Friday/Cyber Monday), December (Christmas and Boxing Day sales), Spring holidays (April–June tourism)
CPM and CPC might rise during spring holiday cluster when travel and leisure ads see elevated engagement. Liberation Day (May 5) is mandatory national holiday—ad inventory might shrink. Ad competition increases in late December for holiday promotions. Few summer holidays mean more consistent campaign performance through summer.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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