Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Energy and Mining advertisers in New Zealand spent most of 2025 well below the global cost curve, with cost per click levels that were low but lively. CPC opened comparatively elevated in February before dropping hard in March, then climbed into a June high, softened through Q3, and stabilized into late Q4. The global benchmark, by contrast, moved gradually higher across the year and spiked in November. The result: a market that is consistently cheaper than the world average yet more volatile month to month.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Energy and Mining in New Zealand compared to the global benchmark.
Across February–November 2025, New Zealand’s Energy and Mining CPC averaged 0.21, ranging from a low of 0.13 in March to a high of 0.30 in June. The period began at 0.30 in February and finished at 0.19 in November, a 35% decline from start to finish.
Momentum was pronounced:
Volatility averaged 0.06 points per month in absolute terms—roughly 30% of the typical CPC level—indicating sharper swings than a smooth seasonal glide path. In simple terms, New Zealand’s Energy and Mining CPCs were low in price but high in movement.
The rhythm across the year was clear:
The global benchmark shows a more classic seasonal arc: relatively steady mid-year, a pronounced November jump, and a cooldown as the year turns. Globally, November was the annual high at 1.32, followed by a December easing to 1.05 and a sharper reset in January 2026 at 0.85—typical of post-holiday competition dynamics.
Relative to the global Facebook Ads benchmarks, New Zealand’s Energy and Mining CPCs sat well below market throughout the period. From February to November, New Zealand averaged 0.21 while the global benchmark averaged 1.14—about 82% lower.
The trajectories diverged: the global trend rose steadily (+17% from February to November), while New Zealand declined (−35%) over the same interval. Volatility was also different in character. New Zealand’s average monthly move was 0.06, higher than the global 0.04 in absolute terms and much higher when scaled to its own level. The monthly gap narrowed most in June (New Zealand about 73% below global) and widened in March and September (around 87–88% below). Put simply, New Zealand remained persistently below average CPCs, with the gap tightening modestly in mid-year and widening again into the Q3 trough and the global Q4 spike.
These Facebook Ads CPC benchmarks for Energy and Mining in New Zealand highlight a market with low country-specific ad costs, pronounced Q2 strength, a Q3 slowdown, and a steady Q4—contrasting with the global November surge. Understanding CPC trends and industry ad performance in New Zealand helps advertisers evaluate how local pricing compares to broader global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Energy and Mining industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting New Zealand, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late November–early December (Black Friday/Cyber Monday), Christmas season (Boxing Day sales), Mid‑year promotions (Matariki in June), Back-to-school (late January/early February)
CPM and CPC might rise around Waitangi Day and ANZAC Day as public events increase media consumption. Matariki is new public holiday with growing awareness—advertising may see elevated competition. Late November–December Black Friday/Cyber Monday could drive ad costs significantly. Regional anniversary holidays may cause local inventory shifts.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app