Facebook Ads CPC Benchmarks for Energy and Mining in Norway

Introduction

For Energy and Mining advertisers in Norway, the clearest signal comes from the global market: Facebook Ads CPCs have been easing steadily since late 2024. While Norway-specific monthly medians are not available for this period, the worldwide benchmark sketches a pronounced deflationary arc, with higher Q4 costs giving way to softer pricing through mid‑2025 and a late‑summer trough. Volatility was moderate, with a few sharp moves early in the window and a calmer cadence into summer.

This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Energy and Mining in Norway compared to the global benchmark.

The story in the data

Across the global benchmark, the median CPC began elevated at $1.47 in November 2024, slid to $1.30 in December, and continued to ease into 2025. By September 2025, CPC reached a low of $0.95 — a 35% decline from the November peak. Over the 11 reported months, the average CPC was $1.14.

Highs and lows were clear: the period high was November 2024 ($1.47), followed by a Q4 average around $1.39. Lows clustered in late Q2 and Q3, with June at $1.03 and the cycle trough in September at $0.95. Month‑to‑month movement averaged about $0.06, with the sharpest steps coming early — a drop of $0.18 from November to December and $0.16 from December to January — before settling into smaller shifts of a few cents through spring and summer. A late move of −$0.10 from August to September sealed the new low.

Quarter by quarter, the trend softened in stages: Q1 2025 averaged roughly $1.14, Q2 fell to about $1.09, and Q3 edged down again to roughly $1.02. The trajectory was orderly rather than erratic, punctuated by a handful of outsized changes that reset the level before flatter stretches.

Seasonal and monthly dynamics

Seasonality shows through. CPCs were firm in Q4 — consistent with intensified auction pressure late in the year — then eased materially into Q1 as budgets recalibrated. Spring remained gently downbeat, with modest relief across April to June. The softest run arrived in Q3, where July and August hovered near $1.05 before September undercut the floor. In short: a high-cost Q4, a meaningful step down in early Q1, and a gradual slide into late‑summer as competition abated.

Norway vs. Global

Norway’s Energy and Mining series is not available at monthly resolution for this window, so the comparison centers on the shape and reference levels of the global market. The global curve declined steadily (−35% from peak to trough) with moderate volatility (~$0.06 average monthly move). As a directional yardstick for country-specific ad costs in Norway:

• Late 2024 benchmarks sat near $1.39 (Q4 average), with November peaking at $1.47 — “above market” versus the rest of the period.
• Mid‑2025 settled near $1.02 (Q3 average), with September at $0.95 — the “below market” extreme for the year.

These markers frame Energy and Mining industry ad performance while Norway-specific medians remain sparse. Although this view focuses on CPC trends, the pattern often co-moves with CPM analysis and CTR performance, shaping broader Facebook Ads benchmarks for the category.

Closing

Understanding Facebook Ads CPC benchmarks for the Energy and Mining industry in Norway — even via the global proxy — highlights a clear downtrend from Q4 2024 into Q3 2025, with costs averaging $1.14 and troughing at $0.95. This provides a grounded context for evaluating Norway’s industry ad performance against global CPC trends and country-specific ad costs.