Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Global CPC trends held a tight range for most of 2025 before a sharp late‑year swing: a pronounced November spike and a rapid reset into December, followed by a deeper trough in January 2026. That pattern frames where Energy and Mining advertisers in the Philippines likely operated relative to market conditions, though country‑industry observations are limited in this cut of data.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Energy and Mining in the Philippines compared to the global benchmark.
Across the global benchmark, Facebook Ads cost‑per‑click averaged $1.13 in 2025 (Jan–Dec), or $1.11 across the full 13‑month window through January 2026. CPC opened 2025 at $1.12 and closed January 2026 at $0.85, a 24% decline from the starting point.
The year’s high arrived in November 2025 at $1.32, while the lowest point of the period landed in January 2026 at $0.85. Within 2025 alone, the range ran from $1.05 in December to $1.32 in November, underscoring how quickly auction pressure can lift and then ease.
Monthly movement was modest through most of the year, with an average absolute swing of about $0.07 month over month. Typical shifts were small through early Q3 (often within $0.01–$0.03), before bigger dislocations late in the year: +$0.19 from October to November, then −$0.26 into December, followed by another −$0.21 into January 2026.
By quarter, CPCs were steady:
The rhythm was familiar: a gentle lift into spring, a flat summer band, and an aggressive Q4 spike centered on November as competition intensifies. December eased notably from that peak, with a further reset in early Q1 (January 2026) when auction pressure typically recedes.
Soft pockets appeared in June (~$1.10) and December ($1.05), with the deepest trough in January 2026 ($0.85). Stronger moments clustered in late spring (May at $1.15) and the Q4 shopping window (November at $1.32). Overall, 2025 spent most months parked around $1.10–$1.15, with volatility concentrated in the final stretch of the year.
Time‑series data specific to Energy and Mining in the Philippines is not available in this extract, so a precise gap versus the global benchmark cannot be quantified. Directionally, the market backdrop was stable for three quarters, more volatile in Q4, and materially lower by January 2026 (−24% versus January 2025). Any country‑specific ad costs for the Philippines would be interpreted against that global contour: flat-to‑slight lifts through mid‑year, a November premium, and a year‑end/early‑Q1 comedown.
While this report centers on CPC trends, many teams review CPM analysis and CTR performance alongside Facebook Ads benchmarks to understand industry ad performance. In the absence of in‑country series data, the global pattern provides a directional reference for Facebook Ads cost‑per‑click benchmarks in Energy and Mining in the Philippines, helping readers assess country‑specific ad costs against broader market momentum.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Energy and Mining industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Philippines, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Cyber Monday), December (Christmas and Rizal Day), June–August (Independence Day and National Heroes Day), Chinese New Year (January) and Eid observances
CPM and CPC might rise around Chinese New Year, Eid, and Independence Day for food, gifts, and travel categories. Late November–December retail campaigns see strong competition and elevated CPMs. Long weekend holidays could reduce weekday ad inventory while weekend awareness campaigns benefit from higher media consumption.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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