Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Energy and Mining advertisers in Singapore are absent from the observed sample this period, so the clearest view comes from the global benchmark for Facebook Ads cost-per-click (CPC). The global series tells a steady-to-softening story for most of 2025, punctuated by a sharp Q4 surge and an equally sharp reset into December. Variability is modest month to month, with two standout swings at the end of the year.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Energy and Mining in Singapore compared to the global benchmark.
Across 2025, global CPC for Facebook Ads averaged about $1.12, starting the year at $1.12 in January and ending at $1.05 in December (−6% from start to finish). The year’s high came in November at $1.30, while the low landed in December at $1.05. Looking across the full 13-month window (Dec 2024–Dec 2025), the series averaged roughly $1.13, rising to $1.28 in December 2024, then trending lower into mid-year before the Q4 spike and year-end reset; from December 2024 to December 2025, the benchmark declined about 18%.
Month-to-month movement was generally contained: the average absolute swing in 2025 was around $0.06, or roughly 5% of the annual mean. The data shows a tight cluster from January through May ($1.12–$1.14), a softer middle of the year (June–July near $1.08–$1.07), a brief lift in August ($1.10), and a trough in September ($1.07). The sharpest moves occurred late: +$0.20 from October to November, then −$0.25 from November to December. Overall, the 2025 range spanned $0.25, about 22% of the yearly average, with volatility concentrated in Q4.
The rhythm of 2025 follows a familiar arc. Q1 through late spring was remarkably stable, hovering within a narrow two-cent band. Costs eased into early Q3, with June and July marking the year’s softer patch, and September forming another low at $1.07. Q4 introduced the most tension: October nudged higher ($1.10), November surged to the annual peak ($1.30), and December unwound the spike to the year’s low ($1.05). In other words, a calm first half, a subdued mid-year, and a pronounced late-year crescendo followed by a reset.
For Energy and Mining in Singapore, no in-market CPC medians were recorded in this period, so a direct gap versus the global benchmark cannot be quantified. Relative positioning—whether above market, below average, or more volatile—therefore remains unknown. The global curve, however, provides a directional frame: a modest −6% drift from January to December, constrained variance for most of the year, and a distinct Q4 bulge culminating in November. The widest global moves clustered late in the year, when country-specific ad costs often diverge most from the aggregate.
While Singapore’s Energy and Mining CPC readings were not present in the dataset, the global Facebook Ads benchmarks outline the broader CPC trends: a steady first half, softer mid-year, and a pronounced Q4 spike before a December reset. Understanding cost-per-click trends for Energy and Mining in Singapore—alongside the global benchmark—helps ground country-specific ad costs and industry ad performance in a clear, data-driven context.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Energy and Mining industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Singapore, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late January (Chinese New Year), October–December (Deepavali, National Day promotions, Christmas), Mid-year retail events
CPM and CPC might rise during Chinese New Year and Deepavali for gifting, food, and apparel categories. Good Friday, Hari Raya, and Vesak Day long weekends could shift consumer behavior and spike media consumption. National Day promotions might elevate ad costs in entertainment and tourism. Singapore's small, affluent market means events can have noticeable retail impact.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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