Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Energy and Mining ads in Singapore have a thin footprint in this sample window, with no month-level CPC records available. Against that backdrop, the global benchmark provides the clearest signal: cost-per-click spent most of the year in a tight band before a sharp Q4 spike and a quick reset. Volatility was muted until late in the year, with November standing out as the singular high and December as the trough.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Energy and Mining in Singapore compared to the global benchmark.
Globally, Facebook Ads CPC for 2025 opened at $1.12 in January and closed at $1.06 in December, finishing roughly 6% below the start. The annual median averaged $1.13, with most months clustering between $1.09 and $1.15. The standout surge arrived in November at $1.32 — the year’s high and about 16% above the annual average — followed by a December low of $1.06.
Month to month, CPC was remarkably steady through October. Typical absolute movement from January to October averaged about $0.02 per month, with small lifts in February (+$0.01) and May (+$0.02), and modest dips in June (−$0.05) and September (−$0.03). The calm broke in Q4, where October to November jumped by $0.19 (+17%), then November to December fell by $0.26 (−20%). Over the year, the spread between the high and low was about $0.26 — a 23% swing around the mean — but nearly all of that range was created by the two-step in November and December. Eight of the 12 months sat at or below the annual average, underscoring how unusual the November premium was.
Seasonally, global CPC trends were steady in Q1 (Jan–Mar averaged ~$1.13) and eased slightly into Q2 (~$1.13 overall with a softer June). Q3 (Jul–Sep) formed the year’s gentlest period at ~$1.11, about 2% below the first half, suggesting mid-year softness in country-specific ad costs across industries. Q4 split in two: October aligned with the year’s norm, November surged to the annual peak, and December unwound sharply to the low, a familiar rhythm as auction pressure spikes late in the year and then relents.
For Energy and Mining in Singapore, no monthly medians were recorded in the period, so a direct comparison to the benchmark isn’t quantifiable. The global Facebook Ads benchmarks for CPC — averaging $1.13 in 2025 with a typical range around $1.09–$1.15 outside of Q4 — serve as directional context rather than a substitute for country-specific ad performance. Given the absence of observed Singapore values, relative statements such as “above market” or “below market” cannot be determined. What is clear from the baseline is the pattern: a stable year punctuated by a pronounced November lift and a December reset, a useful frame when evaluating Energy and Mining CPC trends once Singapore data becomes available.
Understanding Facebook Ads cost-per-click benchmarks for Energy and Mining in Singapore — even when viewed against a global proxy — helps marketers gauge CPC trends, seasonal rhythms, and country-specific ad costs alongside broader industry ad performance. While this snapshot centers on CPC trends, it complements CPM analysis and CTR performance benchmarks that round out a complete view of paid social efficiency in Singapore’s Energy and Mining market.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Energy and Mining industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Singapore, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late January (Chinese New Year), October–December (Deepavali, National Day promotions, Christmas), Mid-year retail events
CPM and CPC might rise during Chinese New Year and Deepavali for gifting, food, and apparel categories. Good Friday, Hari Raya, and Vesak Day long weekends could shift consumer behavior and spike media consumption. National Day promotions might elevate ad costs in entertainment and tourism. Singapore's small, affluent market means events can have noticeable retail impact.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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