Facebook Ads CPC Benchmarks for Energy and Mining in Singapore

Introduction

The clearest story in the Facebook Ads benchmarks this year is stability with a late surge: global CPC trends for all industries held in a narrow $1.06–$1.14 band for most of 2025 before climbing into November. Against that backdrop, Energy and Mining in Singapore does not have sufficient monthly median data in this period to chart a country-specific line, so the global benchmark serves as the directional reference. The pattern shows measured movements through Q2–Q3, a typical Q4 lift, and one outsized December datapoint that reads as an outlier.

This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Energy and Mining in Singapore compared to the global benchmark.

The story in the data

Globally, CPC opened at $1.27 in December 2024 and eased to $1.13 in January 2025. From there, the market settled into a steady rhythm: February to May hovered around $1.13–$1.14, June and July dipped to roughly $1.08, and August to October ranged between $1.06 and $1.10. The low point prior to the year-end was September at $1.06, while the peak arrived in November at $1.31. From January to November, that’s a +16% climb, with an average near $1.14 and monthly moves usually measured in pennies.

Month-to-month volatility was restrained through most of the year. Excluding December, absolute monthly changes averaged about five cents, with the sharpest move being October to November (+$0.21). Including December’s reading of $0.14, the full-period average change rises to fourteen cents as the late-month plunge amplifies overall variability. In other words, the year reads as calm with a single jolt near the finish.

Seasonal and monthly dynamics

Seasonally, the baseline CPC analysis reflects familiar rhythms in country-specific ad costs: softer engagement costs through mid-year, then firmer pricing into Q4. Q1 settled after the holiday period, with CPCs stabilizing around $1.13–$1.14. Q2 and Q3 were the most affordable stretch (June–September sat near $1.06–$1.10), consistent with lighter auction pressure. The November lift to $1.31 aligns with year-end competition. The December print at $0.14 breaks pattern and stands apart from the year’s otherwise tight range.

Country vs. Global

For Energy and Mining in Singapore, monthly CPC medians are not present in the dataset for this window, so a direct line-by-line comparison to the global series is not available. Relative to the global benchmark, the market context suggests a steady year through Q3, a firmer Q4, and a November high point—patterns that define overall industry ad performance in 2025. Without Singapore’s monthly readings, the gap to global cannot be quantified; however, the global CPC trend provides the reference contour: an average near $1.14 (January–November), a low around $1.06, and a peak at $1.31 before the anomalous December value.

Closing

In sum, Facebook Ads benchmarks for CPC show a stable year with a Q4 lift and one atypical December drop at the global level. While Energy and Mining in Singapore lacks in-period monthly medians, these CPC trends outline the broader environment for industry ad performance and country-specific ad costs. Understanding CPC analysis for Energy and Mining in Singapore versus the global benchmark helps frame where costs concentrated—steady through mid-year, firmer into November, and unusually low in December—within the broader pattern of Facebook Ads performance.