Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Global Facebook Ads benchmarks point to a cooling cost environment over the last year, and Energy and Mining follows that wider pattern. The headline: CPCs eased steadily from late Q4 peaks into Q3, with only brief mid‑year pauses before a sharper September drop. While our dataset does not include sufficient in‑period observations for Energy and Mining in Singapore to chart a local curve, the global benchmark provides a clear directional backdrop for country-specific ad costs. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Energy and Mining in Singapore compared to the global benchmark.
Across the global Energy and Mining benchmark, CPC started high and ended low. Median CPC moved from $1.47 in November 2024 to $0.95 in September 2025, a decline of roughly 35% over the period. The year’s high was November at $1.47; the low was September at $0.95, the only month dipping below the $1 mark. Across the 11 months available, CPC averaged $1.14 with a standard deviation near $0.14, indicating moderate dispersion around the mean.
Momentum was front‑loaded: the steepest sequential drops came in November to December (−$0.18, about −12%) and December to January (−$0.16, about −12%). After that, movement was more measured, with average month‑to‑month absolute change of roughly $0.06. There were only three monthly rebounds—March (+$0.02), July (+$0.02), and August (+$0.01)—before the benchmark fell by another $0.10 into September (−10% vs. August).
Seasonality shows clearly in the benchmark. The late‑Q4 period was the most expensive (November–December averaging about $1.39), followed by an early‑Q1 reset (January–March averaging about $1.14). Spring trended softer (Q2 average near $1.09), and mid‑summer briefly steadied around $1.05 in July–August. September then marked a firmer downshift to $0.95. This rhythm aligns with typical auction dynamics: heightened Q4 competition pushes CPCs higher, with a rebalancing in Q1 and gradual softening into mid‑year, occasionally punctuated by small rebounds.
For Energy and Mining in Singapore, in‑period monthly medians were not available, so a precise gap to the global benchmark cannot be quantified here. Relative to the global shape, the reference line suggests a broadly downward CPC trend from late 2024 into Q3 2025, with brief pauses in March and midsummer and a sharper step down in September. As a directional yardstick, the global curve moved from a late‑Q4 average near $1.39 to a Q3 average near $1.02—about a 26% compression—framing the scale of movement seen across the category worldwide.
In sum, Facebook Ads benchmarks for CPC in Energy and Mining show a clear easing trend globally, culminating in a September low under $1. While country-specific ad costs for Energy and Mining in Singapore are not available for this window, the global CPC trends offer a grounded reference for understanding industry ad performance and how Singapore may compare to wider market patterns. Understanding CPC trends for Energy and Mining in Singapore relative to the global benchmark helps contextualize Facebook Ads benchmarks and seasonality within the country’s advertising landscape.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Energy and Mining industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Singapore, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late January (Chinese New Year), October–December (Deepavali, National Day promotions, Christmas), Mid-year retail events
CPM and CPC might rise during Chinese New Year and Deepavali for gifting, food, and apparel categories. Good Friday, Hari Raya, and Vesak Day long weekends could shift consumer behavior and spike media consumption. National Day promotions might elevate ad costs in entertainment and tourism. Singapore's small, affluent market means events can have noticeable retail impact.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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