Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Energy and Mining advertisers in Spain entered 2025 with unusually low country-specific ad costs. In January, cost per click (CPC) landed at 0.17—well below the global Facebook Ads benchmarks, where CPCs hovered near the 1.10–1.15 range early in the year and crested higher in Q4. The global market showed the familiar holiday surge and year-end reset, while Spain’s Energy and Mining snapshot sits far beneath even the lowest global month, signaling a markedly cheaper click environment at the start of the year.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Energy and Mining in Spain compared to the global benchmark.
Spain’s Energy and Mining CPC in January 2025 measured 0.17. With only one observed month, the local series is a snapshot rather than a full trend: the start and end point are the same (0.17), average equals 0.17, and volatility cannot be inferred. Even so, the relative position is striking. Compared to the global January median of 1.12, Spain’s CPC was about 85% lower. It also sat below the global low for 2025 (1.05 in December) and below the early-2026 global trough (0.85 in January 2026).
Zooming out, global CPC trends across 2025 averaged 1.13, with a high at 1.32 in November and a low at 1.05 in December. The year’s range (roughly 0.27 points) translated to about a 24% swing around the average. Month to month, global CPCs moved by about 0.06 points on average, but volatility sharpened in Q4: a sizable jump into November (+0.19 points from October) was followed by a sharp retreat in December (−0.26). The slide continued into January 2026, when the global median dipped to 0.85.
The global rhythm followed a familiar pattern: a mild lift from January through late spring (January 1.12 rising into May at 1.15), softer mid-year levels (June–September in the 1.09–1.13 band), and a Q4 escalation culminating in November’s peak before a year-end cooldown in December. The post-holiday reset was visible in January 2026 when CPC fell further to 0.85.
Spain’s Energy and Mining reading lands at the start of this arc. Even against typically moderate Q1 costs globally, Spain’s 0.17 remains far below any global month—less a seasonal dip and more an outlier level of affordability for this vertical at that moment.
Overall, the global market maintained a steady 2025 baseline before spiking in November and resetting into December and January 2026. Spain’s Energy and Mining CPC, by contrast, appears structurally lower in the observed month—well below market across any global comparison point.
Understanding Facebook Ads cost-per-click benchmarks for Energy and Mining in Spain reveals a market with exceptionally low CPC versus global CPC trends. This CPC analysis provides a clear reference point for industry ad performance, enabling comparison of Spain’s country-specific ad costs against global patterns throughout 2025 and into early 2026.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Energy and Mining industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Spain, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November–early December (Black Friday/Cyber Monday), Mid-August (summer promotions), December (Christmas & post-Christmas sales)
CPM and CPC might increase during Semana Santa (Holy Week) and May Day, particularly for travel and tourism campaigns. 'Puentes' (bridge days) could reduce weekday inventory while pre-holiday traffic boosts media consumption. Black Friday typically marks sharp rises in retail competition. Late December brings peak ad volumes and e‑commerce CPM spikes.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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Cost per thousand impressions across different markets
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Cost per lead across different markets
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