Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Energy and Mining clicks were relatively steady for most of the year in the global Facebook Ads benchmarks, before a sharp late‑year spike and an even sharper reset. While the Sweden time series for this industry is not available in this window, the global pattern offers clear directional context: CPC hovered around the low $1.10s across most months, surged in November, and then fell hard into December and January. Volatility was muted until Q4, when swings accelerated and the spread between highs and lows widened.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Energy and Mining in Sweden compared to the global benchmark.
Globally, Energy and Mining CPC averaged $1.11 from January 2025 through January 2026. The year opened at $1.12 and closed at $0.85, a 25% decline end‑to‑end. The high point landed in November at $1.32, while the low arrived two months later in January 2026 at $0.85, producing a peak‑to‑trough swing of roughly $0.47 (about 42% of the annual average).
For most of 2025, the narrative was one of tight ranges and small moves:
Across the first ten months, month‑to‑month changes averaged about $0.02 per click, underscoring how contained the market was. Then Q4 broke pattern. November spiked by roughly $0.19 versus October (+17%), followed by a sharp reset in December (−$0.26, about −20%) and another step down in January (−$0.21, about −20%). Over those three months, monthly moves averaged about $0.22 — ten times the pre‑November rhythm.
The year shows a familiar arc for CPC trends in industry ad performance:
For Energy and Mining in Sweden, the dataset did not capture monthly CPC observations for this period, so an in‑market curve cannot be charted against the benchmark. What the global Facebook Ads benchmarks do provide is a directional backdrop: a year defined by low‑$1.10 CPCs through October, a brief November breakout to $1.32, and a rapid two‑month slide to $0.85 by January. Without Sweden’s country‑specific ad costs in the sample, the precise gap to global levels cannot be quantified, but the timing and shape of the global movements — steady mid‑year, Q4 surge, Q1 trough — are clear.
In sum, global CPC trends for the Energy and Mining industry moved in a tight band for most of 2025, spiked in November, and reset into early 2026 — a pattern that offers a useful frame when evaluating Facebook Ads benchmarks for country‑specific ad costs. Understanding CPC performance benchmarks for Energy and Mining in Sweden alongside the global curve helps contextualize market rhythms and compare industry ad performance over the year.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Energy and Mining industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Sweden, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday is huge), December (Christmas and post-Christmas sales), June (Midsummer seasonal promotions), January (Winter sale season)
CPMs might spike during Black Friday and early December, especially in e‑commerce and fashion. Easter and Midsummer holidays often decrease weekday inventory but increase media usage during long weekends. Midsummer tends to be quiet in retail but active in travel and food sectors. Post-Christmas sales in January still see high digital ad demand.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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