Facebook Ads CPC Benchmarks for Energy and Mining in United Arab Emirates

Introduction

Energy and Mining advertisers in the United Arab Emirates are operating against a global paid social environment where cost-per-click moderated through most of 2025, then surged into late Q4 before easing into December. While our dataset did not capture sufficient monthly median CPC observations for Energy and Mining in the United Arab Emirates during this window, the global all‑industry benchmark provides a clear directional view of Facebook Ads benchmarks and country-specific ad costs in context.

This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Energy and Mining in the United Arab Emirates compared to the global benchmark.

The story in the data

Globally, monthly median CPC started at 1.27 in December 2024 and ended at 1.12 in December 2025, an 11.6% decline across the period. The year’s high landed in November 2025 at 1.32, while the low appeared in September at 1.07. Across the 13-month span, the global median CPC averaged 1.14.

The path to that average was not flat. Early 2025 held steady: January (1.13), February (1.14), and March (1.14) clustered tightly. A mild easing set in through Q2, with April (1.13) and May (1.14) stepping down to June’s softer 1.08. Q3 brought a brief lift in August (1.10) before the year’s trough in September (1.07). The most pronounced movement arrived in Q4: October (1.11) climbed sharply to November’s 1.32—about 16% above the yearly average—before costs pulled back to 1.12 in December. Month-to-month volatility averaged 0.06 points, roughly a 5–6% swing relative to the 1.14 baseline level. The tightest month-to-month shifts were near-flat (≈0.002) in late winter and midsummer; the sharpest spike was October to November (+0.22), followed by a cooldown in November to December (−0.20).

Seasonal and monthly dynamics

Seasonality was pronounced. Q1 was stable around 1.14. Q2 eased to an average near 1.12, and Q3 marked the softest stretch at roughly 1.08, culminating in September’s low. As competition intensified late in the year, Q4 became the most expensive quarter at approximately 1.18, peaking in November. This rhythm aligns with familiar paid social patterns: steadiness early in the year, cost relief into summer, and heightened auction pressure leading into the holidays, with a late-December reset.

Country vs. Global

For Energy and Mining in the United Arab Emirates, our dataset did not record monthly median CPC values during this interval, so a precise in-market comparison to the global benchmark isn’t available. In lieu of a country-level time series, the global all‑industry CPC trend provides the best directional frame: a modest decline from December to midyear, a September trough, a pronounced November spike (+24% from the low), and a December normalization. Any divergence between the United Arab Emirates and the global pattern—whether higher, lower, or more volatile—cannot be quantified here but would likely be felt most prominently around Q4 when the gap between low and high was widest.

Closing

Overall, the Facebook Ads CPC trendline points to a year characterized by midyear softness and a decisive Q4 surge. While Energy and Mining in the United Arab Emirates lacks reportable monthly medians in this sample, the global CPC benchmark of 1.14, with a 1.07–1.32 range and average monthly volatility near 0.06, offers a clear directional baseline. Understanding Facebook Ads cost-per-click benchmarks for Energy and Mining in the United Arab Emirates supports clearer interpretation of CPC trends, CTR performance context, and broader CPM analysis relative to global patterns.