Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
The clearest story in this period is a global one: Facebook Ads cost-per-click (CPC) held in a tight band for most of the year before a sharp Q4 surge and a reset to a new low at the start of 2026. For Energy and Mining in the United Arab Emirates, the dataset recorded no monthly median CPCs in this window, so the analysis anchors on the global benchmark as directional context. Volatility concentrated late in the year, with November peaking and a pronounced December–January correction that pushed CPCs well below the annual average.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Energy and Mining in the United Arab Emirates compared to the global benchmark.
Globally, Facebook Ads CPC opened 2025 at $1.12 and ended the year at $1.05, a 6% decline, before sliding to $0.85 in January 2026. The 2025 average landed at $1.13; across the full 13-month view, the average was $1.11. The high came in November 2025 at $1.32, while the low was January 2026 at $0.85 — a range of roughly $0.47.
Momentum built modestly through early 2025: CPC rose from $1.12 in January to $1.15 in May (+2.6%). A softer June ($1.10) reset the series, and Q3 moved sideways near $1.11 on average, with July–September oscillating in a narrow $0.03–$0.04 band ($1.09–$1.13). Q4 broke that rhythm. October nudged higher to $1.12, November spiked 17% month over month to $1.32 (16% above the 2025 average), and December reversed 20% to $1.05 (7% below the 2025 mean). January 2026 extended the correction to $0.85 — 25% below the 2025 average and 24% below January 2025.
Volatility averaged roughly $0.06 in absolute monthly moves across 2025, rising to $0.07 when including January 2026. The steepest swings clustered in late Q4: +$0.19 in November and −$0.26 in December, followed by a −$0.21 step-down into January 2026.
Seasonal contours are visible in the CPC trends. H1 edged higher with steady month-to-month lifts into May, reflecting a firmer cost environment. Midyear costs softened, with June and July below the annual average, then Q3 settled into a stable, low-volatility lane around $1.10–$1.13. Q4 showed the familiar holiday compression: a pronounced November peak, a December cooldown that undercut the yearly mean, and further softening at the turn of the year into January 2026.
For Energy and Mining in the United Arab Emirates, country-specific ad costs were not captured as monthly medians in this period, so a like-for-like CPC comparison to the global benchmark cannot be quantified. The global curve itself rose slightly in H1 (+2% from January to May), moved sideways in Q3, spiked in November (+17% month over month), and finished the year below average, with a trough in January 2026 (−25% versus the 2025 mean). In short, the benchmark was generally stable for nine months, then materially more volatile into and through the holiday window.
Understanding Facebook Ads benchmarks for cost-per-click in Energy and Mining in the United Arab Emirates — viewed against the global CPC trendline — helps advertisers evaluate country-specific ad costs and industry ad performance relative to broader market patterns. This CPC analysis provides a directional frame for interpreting Facebook Ads CPC trends alongside related metrics such as CPM analysis and CTR performance.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Energy and Mining industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting United Arab Emirates, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Ramadan + Eid (Mar–Apr), End of November–December (UAE National Day, Christmas, New Year), Dubai Shopping Festival (mid-Dec through Jan)
CPMs may rise sharply during Ramadan and Eid, especially in e‑commerce, gifting, F&B, and beauty sectors. UAE National Day campaigns could lead to high local bidding activity in travel, banking, and luxury retail. Dubai Shopping Festival drives elevated CPMs from mid-December to mid-January. Islamic holidays shift each year, affecting year-over-year comparisons.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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