Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Across all countries, Entertainment CPC trends chart a notably cheaper path than the market at large, with a clear spring trough and a pronounced climb into Q4. Costs per click fell into their lowest levels in late Q2 before lifting steadily through summer and peaking in November. The story is one of low absolute costs, moderate month-to-month movement in dollar terms, and a strong late-year acceleration that outpaced the broader market’s momentum.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Entertainment in all countries compared to the global benchmark.
For Entertainment across all countries, Facebook Ads CPC averaged $0.38 from November 2024 to November 2025, ranging from a low of $0.26 in June to a high of $0.52 in November. The period opened at $0.44 (Nov 2024) and closed at $0.52 (Nov 2025), an 18% rise year over year.
Key beats in the timeline:
Volatility averaged about $0.06 in absolute month-to-month change—similar to the global benchmark in dollars—but larger in relative terms given the lower starting base. Peak-to-trough movement was roughly $0.26, about 69% of the period average.
The rhythm favored a mid-year low and a late-year climb. Entertainment CPC softened through late Q1 into Q2, with April–June marking the trough. A steady summer recovery took hold in July and August, followed by a pronounced Q4 build. October was effectively flat month over month, then November delivered a decisive step-up to the annual high—typical of year-end competition patterns where demand accelerates.
Against the global benchmark across all industries, Entertainment CPCs were consistently below average by a wide margin. The Entertainment average of $0.38 sat 67% beneath the global $1.15. On a monthly basis, the gap ranged from 56% below market (September) to 76% below (April–June). Every month tracked below global levels.
Momentum diverged as well. The global market was steady to slightly softer through mid-year (H1 average ~$1.12; H2 ~$1.11 before a November uptick), while Entertainment was choppier and ultimately stronger in the back half (H1 average ~$0.32 vs. H2 ~$0.43, +35%). Notably, global CPCs in November remained 12% lower year over year (from $1.44 to $1.27), while Entertainment rose 18% over the same November-to-November frame.
In short, Facebook Ads benchmarks for cost-per-click show Entertainment maintaining significantly lower country-agnostic ad costs than the global market, with a clear Q2 trough and a pronounced Q4 rise. Understanding CPC trends for the Entertainment industry across all countries helps teams benchmark country-specific ad costs, track seasonality, and compare performance to global CPC patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Entertainment industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app