Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Entertainment advertisers in Argentina ran on ultra-low cost terrain over the past eleven months, with CPCs that were consistently far below global Facebook Ads benchmarks yet noticeably more volatile. The market lifted into January, then reset sharply through mid‑year, hitting a July trough near half a cent before a late‑summer rebound. Against a globally steady drift downward, Argentina’s pattern was choppier, with deeper dips and sharper rebounds.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Entertainment in Argentina compared to the global benchmark.
Across November 2024 to September 2025, Argentina’s Entertainment CPC averaged roughly $0.18, versus a $1.14 global average. The period opened at $0.21 in November and closed at $0.10 in September, a 53% decline end‑to‑end (global: −35%). The local high arrived in January at $0.38, followed by a step-down in February ($0.33) and a steep March reset to $0.11 (−66% month over month). After a modest April–May stabilization around $0.19–$0.20, CPCs broke lower in June ($0.029) and then bottomed in July at $0.0048. August rebounded to $0.14 before easing to $0.098 in September.
Volatility was elevated. Month-to-month absolute changes averaged $0.088 in Argentina, 41% higher than the global benchmark’s $0.062. Two episodes stood out: the March drop (−$0.215) and the June break (−$0.169). Seven of the eleven months landed below $0.20, underscoring a persistently low country-specific ad cost environment for this industry.
Seasonally, the arc is distinctive. Q4 2024 firmed (+36% from November to December), leading to a January peak. Q1 then turned sharply: from February’s $0.33 to March’s $0.11. Q2 was split—April–May held near $0.19 before an abrupt June slide. Q3 showed the widest amplitude: an extreme July trough near half a cent, a strong August rebound, and a softer September close.
Globally, CPC trends were steadier: elevated in November, then easing into Q2 (around $1.03–$1.12) and largely flat through July–August before a September dip to $0.95. In contrast to that smooth curve, Argentina’s rhythm featured pronounced mid‑year compression and a late‑summer recovery.
Argentina’s Entertainment CPCs ran about 84% below the global level on average—roughly $0.96 cheaper per click. The narrowest gap came in January, when Argentina trailed by about 67%. The widest gulf appeared in July at roughly 99.5% below global CPCs. While the global series fell by 35% from November to September, Argentina slid 53%, reflecting a deeper overall descent. Q3 highlights the contrast: Argentina averaged about $0.08 across July–September, compared to a global Q3 average near $1.02—over 90% lower. The higher local volatility further separated Argentina from the gentler global CPC slope.
In sum, Facebook Ads CPC benchmarks for the Entertainment industry in Argentina show structurally low, more volatile country-specific ad costs versus the global market: a January peak, a mid‑year collapse, and a partial late‑summer rebound. Understanding these CPC trends—alongside related forces like CTR performance often shaping cost—helps benchmark industry ad performance in Argentina against global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Entertainment industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Argentina, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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December (Christmas period)
CPM might rise significantly during Carnival, Independence Day, and Christmas season. Retail and entertainment campaigns could require increased budgets.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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