Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Entertainment advertisers in Canada ran through a two-act year for Facebook Ads CPC: a long stretch of low-cost clicks followed by an abrupt, holiday-season surge. Median CPC averaged $0.55 across the period, well below the $1.14 global benchmark, before November and December pushed costs sharply higher. The result is a market that spent most months comfortably below average, then finished the year above market with the strongest CPCs of the entire timeline.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Entertainment in Canada compared to the global benchmark.
The series opens at $0.47 in December 2024 and ends at $1.99 in December 2025 — a late-year finish that’s more than 4x January’s level ($0.39). Through early 2025, CPCs held in a narrow band: $0.28–$0.39 from January to May. The absolute low arrived in July at $0.13, followed by a gentle rebuild in August ($0.21) and a firmer step-up in September ($0.45) and October ($0.44). Then the pivot: November jumped to $1.35 and December extended to $1.99, the high for the period.
On averages and extremes:
Monthly movement was choppy. Absolute month-over-month change averaged $0.21, indicating a more volatile pattern than the global benchmark. The sharpest lift came in October to November (+$0.91, about +208%), followed by another sizable increase into December (+$0.64, +47%). The largest decline landed in June to July (−$0.23, about −64%).
The rhythm followed recognizable seasonal contours. Costs were soft in Q1, dipped further into mid-year, and then gradually firmed in early fall before spiking in Q4. January–October averaged just $0.33, while November–December averaged $1.67 — about 5x higher. This places Canada’s Entertainment CPC trends squarely in a holiday-driven pattern, with a deep summer trough and an outsized year-end lift.
For most of the year, Canada’s Entertainment CPCs sat well below the global benchmark. Compared to the $1.14 global average, Canada averaged $0.55 — about 52% lower. From January through October, costs ran 60–80% below global levels, with the narrowest gap in September (58% below) and the widest in July (88% below). The relationship flipped in Q4: November edged above the global median by roughly 2%, and December finished about 78% higher than the market.
The global series was steadier, hovering around $1.10–$1.32 with a modest Q4 uptick. Global month-to-month volatility averaged $0.06; Canada’s Entertainment CPC moved about $0.21 per month on average — roughly 3.4x more volatile. While the market rose slightly into the holidays globally (Nov–Dec average $1.22 vs. $1.11 for Jan–Oct), Canada’s year-end surge was far more pronounced (Nov–Dec $1.67 vs. $0.33 for Jan–Oct).
In short, Facebook Ads CPC benchmarks for the Entertainment industry in Canada show a year defined by discounted country-specific ad costs through most months, then a decisive Q4 escalation that briefly placed the market above global levels. These CPC trends — read alongside broader CPM analysis and CTR performance benchmarks — help frame industry ad performance in Canada against the global pattern.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Entertainment industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Canada, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday and Cyber Monday), December (holiday shopping, Boxing Day), Back-to-school (August-September), Mother's Day (May)
CPM might increase during Canada Day, Labour Day, and Thanksgiving. Black Friday and Cyber Monday see heightened e‑commerce bidding. December holiday period may spike ad costs. Back-to-school and Mother's Day drive retail competition. Provincial holidays might alter weekday inventory availability.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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