Compare CPC benchmarks by industry, region, and campaign type.
September 2025 - August 2026
Benchmark observations based on the selected data
The headline: Entertainment CPCs ran materially below the global benchmark but showed a clear seasonal arc — a rise into year-end, a Q1 pullback and a modest summer rebound. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Entertainment in All countries available compared to the global benchmark.
COST_PER_CLICK for Entertainment averaged about $0.40 across the 13-month window, starting at $0.317 in July 2025 and finishing at $0.378 in July 2026 — a net lift of roughly 19% from the opening month. The category hit its high in December 2025 at $0.55 and its low in April 2026 at $0.313. That high-to-low swing equals roughly a 76% move from trough to peak.
By contrast, the global (baseline) median CPC averaged about $1.05 over the same period. On average, Entertainment CPCs were roughly 62% below that global level — in other words, Entertainment clicks cost about 38% of the typical market CPC. Month-by-month the gap narrowed and widened: the narrowest gap appeared in December 2025 (Entertainment at ~55% of baseline), while the widest gaps were in spring 2026 and mid-2025 months where Entertainment sat closer to 29–31% of the global CPC.
Volatility, measured as average absolute month-to-month change, ran at about $0.046 (≈11.6% of the Entertainment mean). The global series showed larger absolute swings (~$0.097 monthly) but smaller relative swings (~9.3% of the baseline mean), making Entertainment more variable in percentage terms even though dollar moves were smaller.
The rhythm is familiar: a clear climb into November–December with the December spike to $0.55, followed by a January cooling (to ~$0.425) and a deeper trough in April 2026 (~$0.313). From April onward the trend flattens and then edges up into July 2026. The baseline shows amplified seasonality too — notable jumps into November and a pronounced drop into July 2026 — which frames the Entertainment pattern as a lower-cost, somewhat choppier version of the broader market cycle.
Across all months Entertainment CPCs were consistently below market. The relative gap oscillated between roughly 29% of the global CPC at its widest and about 55% at its narrowest. Where the global trend registered larger absolute swings around year-end and mid-year, Entertainment displayed a smoother dollar range but higher percentage volatility — a sign that industry ad costs behaved differently than the market when measured in proportional terms.
Understanding Facebook Ads CPC trends for the Entertainment industry across All countries available provides a clear benchmark for industry ad performance, CPC trends, CPM analysis, Facebook Ads benchmarks, CTR performance signals and broader country-specific ad costs comparisons.
Facebook advertising cost benchmarks
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Entertainment industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPC values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
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CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
CPC varies by region, industry, and campaign objective. Use the filters to compare benchmarks that match your campaign. The US is one of the more expensive markets.
Audience targeting, industry competition, ad relevance score, and creative performance affect CPC. Low engagement or relevance can increase CPC.
CPC can increase with more competition in your target audience, seasonal trends such as holidays, lower ad relevance scores, or algorithm changes. Check whether your audience is too narrow or your creative is showing fatigue.
Mobile CPCs often run lower than desktop CPCs because there is more mobile inventory. Segment performance by placement to see where clicks come from.
For most businesses, conversion optimization produces better ROI than CPC alone. CPC optimization can suit awareness campaigns or content promotion when clicks are the goal.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher because of purchase intent and advertiser competition. Results also depend on the audience and creative.
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