Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Entertainment advertisers in Spain spent far less per click than the global market, but the path was anything but smooth. Over the latest 12-month window, cost-per-click (CPC) ranged from just $0.04 to $0.47 in Spain, averaging $0.31—about 73% below the $1.14 global benchmark. The year reads as a whipsaw: a winter wobble, a deep summer trough, and a sharp early-fall rebound that briefly narrowed the gap to the world. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Entertainment in Spain compared to the global benchmark.
Spain’s Entertainment CPC started at $0.42 in November 2024 and ended at $0.38 in October 2025, an 8% decline across the period. The high came in September at $0.47; the low was an extreme $0.04 in July. Across the year, CPCs averaged $0.31 with a median of $0.37—skewed down by that July outlier. Five months sat at or below $0.25.
Monthly moves were pronounced. After a mild slide into December (−6%) and a January lift (+8%), February collapsed to $0.20 (−53% m/m). March fully reversed (+107%), April cooled (−41%), May firmed (+49%), and June softened again (−31%). The summer low arrived in July (−84% vs June), followed by sharp rebounds in August (+306%) and September (+190%) before easing in October (−18%). Volatility averaged $0.15 in absolute month-to-month change, with eight of eleven transitions swinging more than $0.10.
Seasonally, Spain showed relatively steady CPCs through late Q4 and early Q1 before a February trough, a common soft spot in many markets. Spring was choppy rather than directional. The most distinctive pattern unfolded in midsummer: an unusually deep July low and a two-month surge into September. By October, CPCs cooled but stayed higher than early-year levels, suggesting a reset from the summer extremes rather than a full retreat.
Spain stayed below the global Facebook Ads benchmarks in every month, but the distance varied. On average, Spain’s Entertainment CPC was 73% under global levels ($0.31 vs $1.14). The narrowest gap appeared in September, when Spain was 55% below the world; the widest gap came in July at 96% below. Month-to-month, Spain’s CPC trend was far more volatile than the global baseline ($0.15 vs $0.05 average absolute change). While the global market eased in a mostly orderly glide from November to October (−28% overall, with a soft low in September and a modest October uptick), Spain’s path was choppier, ultimately down 8% across the same span.
These Facebook Ads benchmarks highlight distinct CPC trends for Entertainment in Spain: consistently below global, highly seasonal, and notably volatile around summer. Understanding cost-per-click performance for Entertainment in Spain—through country-specific ad costs and industry ad performance comparisons—helps frame how local CPC dynamics track against global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Entertainment industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Spain, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November–early December (Black Friday/Cyber Monday), Mid-August (summer promotions), December (Christmas & post-Christmas sales)
CPM and CPC might increase during Semana Santa (Holy Week) and May Day, particularly for travel and tourism campaigns. 'Puentes' (bridge days) could reduce weekday inventory while pre-holiday traffic boosts media consumption. Black Friday typically marks sharp rises in retail competition. Late December brings peak ad volumes and e‑commerce CPM spikes.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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