Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Finance advertisers in Colombia spent most of the year well below the global Facebook Ads benchmarks for cost-per-click, yet the market moved with outsized swings. CPC averaged about 0.20 in Colombia versus 1.15 globally, with a mid‑year lift into June, a sharp Q3 trough centered in August, and a partial rebound in October before easing into November. The story is less about absolute cost and more about rhythm: Colombia’s Finance CPCs showed a wider arc of spikes and dips than the steadier global pattern.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Finance in Colombia compared to the global benchmark.
Across November 2024 to November 2025, Finance CPC in Colombia averaged 0.20, starting at 0.16 in November 2024 and ending at 0.18 in November 2025—a modest 12% lift over the span. The high came in June at 0.40, while the low hit in August at just 0.02, creating a roughly 17x spread between peak and trough. Six of 13 months sat above the yearly average.
Momentum turned sharply at several points. January to February surged from 0.14 to 0.37 (+161%), followed by a pullback in March to 0.20. The run-up resumed through Q2, culminating in June’s peak, then unwound into July and collapsed in August (0.26 to 0.02, a −91% drop), before rebounding in September and spiking again in October (0.12 to 0.31, +169%). Average month‑to‑month absolute change was 0.14—more than double the global baseline’s 0.06—signaling materially higher volatility.
Globally, CPCs averaged 1.15 over the same period, ranging from 1.05 in September to 1.44 in November 2024. The global curve drifted gently downward into Q3 and then bounced into November 2025.
Seasonality in Colombia’s Finance CPCs followed a pronounced mid‑year crescendo. Q1 climbed steadily, peaking in February. Q2 remained the strongest quarter (average 0.25) and delivered the June high. Q3 was the soft patch (average 0.13), with August as the clear low. Q4 began hot in October and cooled in November, closing the year near the longer‑run mean.
The global cadence was more muted: elevated in late Q4 2024, easing through Q2–Q3 2025, and rebounding into Q4 2025. Performance typically softens through Q4 as competition rises, with engagement rebounding in early Q1; here, Colombia’s Finance CPCs diverged, showing a mid‑year surge and a deeper‑than‑average August reset.
Relative to the global benchmark, Finance CPCs in Colombia were consistently below market—about 83% lower on average. The gap narrowed most in June, when Colombia reached 37% of global CPCs (0.40 vs. 1.07), and also tightened in February (33%) and October (29%). It widened dramatically in August to just 2% of global CPCs (0.02 vs. 1.09). Over the full window, Colombia’s trend edged up (+12%), while the global line moved down (−12%), and Colombia’s month‑to‑month swings were roughly 2.4x more volatile than the global pattern.
Taken together, these CPC trends show a low‑cost but high‑variance market for Finance in Colombia: a mid‑year lift, an August reset, and a Q4 flare‑up against a steadier global backdrop. Understanding Facebook Ads benchmarks for cost‑per‑click highlights country‑specific ad costs and industry ad performance, framing how Finance CPC performance in Colombia compares to the global CPC analysis and broader Facebook Ads benchmarks.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Finance industry, Facebook ad costs can be typically higher due to high competition and valuable conversions. For campaigns targeting Colombia, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Cyber Monday), December (Christmas), Mid‑year promotions around Independence Day (Jul 20) and Children's Day (Oct 13)
CPM and CPC might increase during long weekends and holidays like Independence Day due to heightened leisure media consumption. Major e‑commerce events could result in sharp spikes in retail competition. June holidays could disrupt typical ad pacing. Many holidays shifted to Mondays make weekend campaigns perform better.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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