Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Finance advertisers in Colombia ran on a very different cost curve than the global market: click costs stayed exceptionally low but moved with sharper swings month to month. Across the 13-month window, Colombia’s cost-per-click (CPC) averaged $0.20 while the global benchmark held near $1.13 — roughly six times higher. The local story is defined by quick surges (notably February, June, and October) and abrupt troughs (April and especially August), ending the year slightly softer than it began.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Finance in Colombia compared to the global benchmark.
CPC in Colombia’s Finance sector began at $0.08 in December 2024 and closed December 2025 at $0.07, a modest 15% decline across the bookends. The average over the period was $0.20, with a high of $0.41 in February and a low of just $0.02 in August — a peak-to-trough swing of roughly $0.39.
Momentum was choppy:
Volatility averaged $0.16 in absolute month-to-month movement, more than double the global benchmark’s $0.07, underscoring Colombia’s sharper swings.
Quarterly rhythm shows the strongest CPCs early in the year and the softest in Q3:
Globally, CPCs typically firm in Q4 as competition rises, and the benchmark reflected that with a November surge ($1.30) before a December pullback ($1.05). Colombia echoed the Q4 lift in October, but its year-end settled much lower.
Colombia’s Finance CPCs were consistently below market — 13 out of 13 months. On average, the gap was about 82% versus the global benchmark ($0.20 vs. $1.13). The narrowest gap appeared in February–June, when Colombia’s CPCs were “only” 63–64% below global levels (February $0.41 vs. $1.13; June $0.40 vs. $1.08). The widest gap came in August, nearly 98% below the benchmark ($0.02 vs. $1.10).
Trendlines diverged as well. The global CPC drifted down modestly from January to December (−6%), mostly stable in the $1.07–$1.14 range with a singular November flare. Colombia’s trajectory was far choppier, down 51% from January to December, with pronounced spikes and troughs and average monthly volatility more than 2x higher than the global benchmark.
Closing
Understanding Facebook Ads benchmarks for CPC in Finance in Colombia shows a market with exceptionally low, highly variable country-specific ad costs, consistently trailing global levels while tracing a more volatile pattern than the worldwide trend. This CPC trends view complements CPM analysis and CTR performance benchmarks when evaluating industry ad performance in Colombia versus the global market.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Finance industry, Facebook ad costs can be typically higher due to high competition and valuable conversions. For campaigns targeting Colombia, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Cyber Monday), December (Christmas), Mid‑year promotions around Independence Day (Jul 20) and Children's Day (Oct 13)
CPM and CPC might increase during long weekends and holidays like Independence Day due to heightened leisure media consumption. Major e‑commerce events could result in sharp spikes in retail competition. June holidays could disrupt typical ad pacing. Many holidays shifted to Mondays make weekend campaigns perform better.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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