Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Finance advertisers in Denmark saw a hot‑and‑cold year for Facebook Ads cost-per-click. CPC averaged 2.43 dollars in 2025—more than double the 1.13 dollar global benchmark—yet the path was anything but steady. Costs lifted through early spring, collapsed into early summer, then surged to an October peak of 9.22 dollars before crashing to just 0.16 dollars in December. Volatility was the defining feature, with month-to-month swings far steeper than the global pattern. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Finance in Denmark compared to the global benchmark.
The year opened elevated: 1.75 in January rose to 2.03 in February, topping out at 2.61 in March and holding at 2.52 in April. May then marked a sharp break lower to 0.25, followed by a modest rebound in June (0.78) and July (0.65). The pendulum swung back hard in late summer: August jumped to 4.64, September held high at 4.24, and October spiked to the yearly high of 9.22. From there, CPC plunged to 0.32 in November and hit the annual low in December at 0.16.
Across the year, Denmark’s Finance CPC ranged from 0.16 to 9.22 with a 2.43 average. The median month-to-month absolute change was large: volatility averaged 2.03 dollars per month. For context, the global benchmark moved just 0.06 on average month-to-month, underscoring how unusually choppy Denmark’s Finance market was.
The rhythm split cleanly by half: H1 averaged 1.66 dollars, while H2 climbed to 3.20—about a 94% lift. Q1 was consistently elevated versus the market; Q2 softened markedly, led by May’s trough. The late-summer surge began in August and extended through September into an October crescendo, after which CPCs collapsed to year-lows in November and December. Globally, CPCs were steadier and seasonally typical, with a mild lift in November (1.32) and the year’s low in December (1.05). Denmark diverged: its Q4 featured an October spike and then unusually low costs through the holidays.
Denmark’s Finance CPC ran above the global benchmark in 7 of 12 months, but the gap oscillated widely:
Quarterly comparisons reinforce the contrast. Denmark averaged 2.13 in Q1 (vs. 1.13 global), eased to 1.18 in Q2 (vs. 1.13), surged to 3.18 in Q3 (vs. 1.11), and finished at 3.23 in Q4 (vs. 1.16), driven heavily by October’s spike. The global series stayed tight within a 1.05–1.32 band all year.
Overall, Facebook Ads benchmarks show Finance CPC in Denmark as high and highly volatile in 2025—well above worldwide levels on average, with dramatic swings from summer highs to year-end lows. Understanding CPC trends and country-specific ad costs for Finance in Denmark—alongside broader Facebook Ads benchmarks such as CPM analysis and CTR performance—helps quantify how this market compares to the global baseline.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Finance industry, Facebook ad costs can be typically higher due to high competition and valuable conversions. For campaigns targeting Denmark, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Christmas & Boxing Day (late Dec), Easter holidays (groceries, travel, tourism), Mother's Day and Valentine's Day
CPM and CPC could rise during Easter period due to travel-related campaigns. Late December ad competition might intensify in retail and hospitality. Whit Weekend might reduce weekday competition. Strict retail closures on holidays could drop competition, but pre-holiday CPMs may escalate.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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