Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Finance advertisers in Spain spent most of 2025 buying clicks below the global market, punctuated by two dramatic price shocks in late summer and early Q4. Across the nine observed months, Spain’s CPC trends were typically inexpensive but highly volatile, with August and October spiking well above baseline before costs quickly reset. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Finance in Spain compared to the global benchmark.
The year opens lean and closes leaner: CPC starts at $0.29 in January and ends at $0.16 in December, a 44% decline across the period. The average CPC for Finance in Spain over the measured months is $1.22, though the median sits much lower at $0.51—signaling that two outsized months pulled the average up. The range is wide: the low arrives in December ($0.16), while the high surges to $4.64 in August. October posts the second-highest CPC at $2.96.
Month-by-month movement shows how choppy the market was. After a gentle climb from May ($0.42) to June ($0.59), CPC backs off slightly in July ($0.51). Then comes a step-change: August jumps to $4.64, followed by a quick reversion in September ($1.02). October spikes again ($2.96) before a sharp unwind in November ($0.39) and December ($0.16). The average absolute month-to-month change is 1.61 points—far more turbulent than the global benchmark.
Typical seasonal pressures in digital ad markets—higher competition in Q4 and softer Q1—are visible in the global baseline but only partly echoed in Spain’s Finance CPC. The local pattern is defined by an August price shock that lifts CPC to more than four times its July level, a normalization in September near the global range, and an October flare-up that quickly fizzles. The back half of the year ends unusually soft, with November and December among the lowest months of the series.
Against the global Facebook Ads benchmarks, Spain’s Finance CPC is generally cheaper but far more erratic. Using the same months, Spain’s average CPC is $1.22 versus a $1.13 global average (+8%), a difference driven purely by August and October. In seven of nine observed months, Spain runs below market—by 47–85% in most cases. January sits 74% under global levels; May is 64% under; June 47% under; July 54% under; November 70% under; and December 85% under. The narrowest gap comes in September (7% below global), while the widest divergence occurs upward in August (+311% above global) and downward in December (−85% vs. global).
By comparison, the global series is steady: CPC edges down from $1.12 in January to $1.05 in December (−6% overall), with limited volatility (average monthly swing of just 0.06 points) and a modest November peak typical of Q4 competition.
Overall, Facebook Ads benchmarks show Finance CPC in Spain as low-cost most months but characterized by two outsized spikes that lift the annual average above the global line. Understanding cost-per-click benchmarks and country-specific ad costs for Finance in Spain helps teams evaluate CPC trends against the steadier global pattern and place 2025 industry ad performance in context.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Finance industry, Facebook ad costs can be typically higher due to high competition and valuable conversions. For campaigns targeting Spain, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
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Late November–early December (Black Friday/Cyber Monday), Mid-August (summer promotions), December (Christmas & post-Christmas sales)
CPM and CPC might increase during Semana Santa (Holy Week) and May Day, particularly for travel and tourism campaigns. 'Puentes' (bridge days) could reduce weekday inventory while pre-holiday traffic boosts media consumption. Black Friday typically marks sharp rises in retail competition. Late December brings peak ad volumes and e‑commerce CPM spikes.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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