Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Finance advertisers in Great Britain spent most of the year paying notably lower Facebook Ads CPCs than the global benchmark—until three dramatic spikes reshaped the picture. The market opened at a low 0.26 CPC in January, stayed subdued through midsummer, then surged in March, August, and especially December, when CPC hit 3.93. On average, Great Britain’s Finance CPCs landed at 0.93 versus the global 1.13, about 18% cheaper overall, but with far sharper swings than the rest of the world. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Finance in Great Britain compared to the global benchmark.
The year began at 0.26 CPC in January and ended at 3.93 in December—an increase of more than 1,400% end to end. Yet the “typical” month looked very different: the median CPC was just 0.41, and nine months sat between 0.25 and 0.64. The average was 0.93, pulled upward by three outsized peaks: March (1.34), August (2.45), and December (3.93). The low came in February at 0.25.
Month-to-month movement was extreme at times. After a quiet dip from January to February (−4%), CPC jumped +442% in March, retrenched through July, then vaulted +776% in August before falling back in September. Q4 opened modestly (October 0.31; November 0.64) and then spiked +514% into December’s 3.93 high. Volatility averaged 0.92 points per month—far above the global benchmark’s steadier 0.06—underscoring a choppy price environment for Finance clicks in Great Britain.
Seasonality showed in unexpected places. Q1 was soft on average (0.62), with March as a brief crest. Q2 eased further (0.46), and Q3 was shaped by a single late-summer surge (1.01 average, driven by August). Q4 broke the pattern: while many markets see a November lift, Great Britain’s Finance CPCs held relatively low through November (0.64) and then vaulted to the annual high in December (3.93). The rhythm, then, was prolonged affordability punctuated by abrupt, isolated price spikes.
Against the global CPC benchmark (average 1.13), Great Britain’s Finance CPCs were mostly below market: −77% to −78% in January–February; roughly −50% to −74% in April–July and September–October; and −52% in November. Only three months cleared global levels: March (+18%), August (+118%), and December (+271%). The gap swung widely—from 78% below in February to 271% above in December—with the closest alignment in March. While global CPCs held a narrow band around 1.10–1.15 most of the year, peaking modestly in November (1.32) before easing in December (1.06), Great Britain was markedly more volatile and timing-shifted, with its peak arriving a month later and at a much higher amplitude.
In short, Facebook Ads benchmarks for CPC in the Finance industry in Great Britain point to a year of generally low country-specific ad costs punctuated by three outsized price events. Understanding these CPC trends—and how they diverge from the steadier global pattern—helps frame Finance industry ad performance in Great Britain within a broader CPM/CTR/CPC analysis context.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Finance industry, Facebook ad costs can be typically higher due to high competition and valuable conversions. For campaigns targeting United Kingdom, advertisers experience moderate to high costs with strong performance in urban areas. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Cyber Monday surge), Late December (Christmas & Boxing Day promotions), Early May holiday weekend promotions
CPM and CPC might increase around early May and late August bank holidays as people engage in leisure travel or retail browsing. During Black Friday/Cyber Monday, retail CPMs could spike sharply in fashion, electronics, and online shopping. Late December typically sees peak CPMs, with e‑commerce budgets needing early ramp-up.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
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