Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Finance advertisers in Great Britain spent most of the year buying clicks at well below global Facebook Ads benchmarks, only to see three dramatic price surges that reshaped the curve: a pop in March, a sharp spike in August, and a year-ending peak in December. The pattern reads as a low-cost market punctuated by event-driven jumps, far choppier than the steady global baseline. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Finance in Great Britain compared to the global benchmark.
Great Britain’s Finance CPC started at 0.26 in January and closed the year at 2.83 in December—nearly 10x higher than where it began. The annual average landed at 0.84, well under the 1.13 global average. Lows clustered early: February was the trough at 0.25, with a light recovery across April–July (generally 0.28–0.57). Three standout inflection points defined the year:
Across 2025, CPC in Great Britain ranged from 0.25 to 2.83 (span of 2.58 points), compared to a much tighter global band of 1.05 to 1.32. Average month-to-month absolute movement was 0.82 in Great Britain—roughly fourteen times the global shift of 0.06—signaling a far more volatile market.
Seasonality came through as soft early months, a subdued Q2, a lopsided Q3 driven by a single August spike, and an escalating Q4 that culminated in December’s high. By quarter:
Halves tell the same story: H1 averaged 0.54; H2 nearly doubled to 1.14. Globally, CPCs followed a textbook rhythm—stable through Q1–Q3 (around 1.10–1.13) with a modest lift in Q4 (1.16), highlighted by a typical November bump.
Relative to the global benchmark, Great Britain’s Finance CPCs undercut the market in 9 of 12 months. The pattern:
On average, Great Britain sat 26% below the global CPC. The global curve slipped slightly from January to December (−6%), while Great Britain climbed steeply into year-end, widening the gap from a 77–78% discount in January–February to a 169% premium in December. Range and volatility underline the contrast: a 2.58-point swing and 0.82 average monthly change in Great Britain versus a 0.26-point range and 0.06 average change globally.
Taken together, these CPC trends show a Finance market in Great Britain that is typically inexpensive but punctuated by outsized spikes—an atypical cadence versus the steady global baseline. Understanding Facebook Ads benchmarks for CPC in Finance in Great Britain helps teams interpret country-specific ad costs and industry ad performance alongside the global pattern.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Finance industry, Facebook ad costs can be typically higher due to high competition and valuable conversions. For campaigns targeting United Kingdom, advertisers experience moderate to high costs with strong performance in urban areas. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
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Late November (Black Friday/Cyber Monday surge), Late December (Christmas & Boxing Day promotions), Early May holiday weekend promotions
CPM and CPC might increase around early May and late August bank holidays as people engage in leisure travel or retail browsing. During Black Friday/Cyber Monday, retail CPMs could spike sharply in fashion, electronics, and online shopping. Late December typically sees peak CPMs, with e‑commerce budgets needing early ramp-up.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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