Compare CPC benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
The main story: Cost-per-click (CPC) for Fitness & Training Centers ran noticeably above the global baseline for most of the 13-month window, showing a relatively stable rhythm through early 2026 before two sharp uplifts in June and a dramatic spike in July 2026. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Fitness & Training Centers in All countries available compared to the global benchmark.
Starting at roughly $1.49 in July 2025, median CPC for Fitness & Training Centers averaged about $1.47 across the period, ending at $4.08 in July 2026 — an increase of approximately 174% from start to finish. The series ranged from a low near $0.99 (February 2026) to a high of $4.08 (July 2026). Compared to the baseline global CPC (average ≈ $1.05), the Fitness & Training Centers cohort ran about 41% higher on average.
Month-to-month movement was generally modest early on: July→August rose slightly (+3%), then a gradual decline into October (down to ~$1.21). November showed a rebound (~$1.47), followed by a dip to the neighborhood of $1.03 in December and a trough of ~$0.99 in February. From March through May there was a gentle lift into the $1.08–$1.14 band, followed by a meaningful jump to $1.63 in June and the large outlier in July 2026 at $4.08.
Volatility — measured as average absolute monthly change — was about $0.36 for the Fitness & Training Centers series, markedly higher than the global baseline’s average monthly change of roughly $0.10. That contrast highlights the relative choppiness of this vertical over the year.
The cadence shows a winter lull (December–February) with the lowest median CPC in February (~$0.99), then a modest recovery through spring. May-to-June is the first moment of sharper upward momentum (+~43% month-over-month), followed by an outsized jump into July 2026 (+~152% month-over-month from June). Late-year movement (Nov→Dec) included a falloff from the November uptick. Overall, the rhythm mixes a predictable winter softness with two pronounced spikes in early summer 2026.
Across these months, the Fitness & Training Centers cohort tracked above the global benchmark for most of the period — sometimes modestly and sometimes dramatically. The category exceeded global CPCs by roughly 30–50% through much of late 2025 and early 2026, tightened closer to parity in March 2026 (about 6% below global that month), and then widened sharply: June’s CPC was about 47% above the global median, while July 2026 displayed the widest gap, with Fitness & Training Centers about 430% higher than the baseline for that month. In short, this vertical was more volatile and frequently above market CPCs versus the global benchmark.
Understanding COST_PER_CLICK benchmarks for Fitness & Training Centers across All countries available provides a clear picture of how Facebook Ads benchmarks, CPC trends, CPM analysis and CTR performance can diverge by industry — especially when category-specific seasonal patterns and abrupt month-to-month shifts are present.
Facebook advertising cost benchmarks
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Fitness & Training Centers industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPC values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
Analyze Facebook ad performance
See which ads, audiences, and creatives drive results.
Spot creative patterns that affect ROAS.
Create reports without spreadsheets.
The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
CPC varies by region, industry, and campaign objective. Use the filters to compare benchmarks that match your campaign. The US is one of the more expensive markets.
Audience targeting, industry competition, ad relevance score, and creative performance affect CPC. Low engagement or relevance can increase CPC.
CPC can increase with more competition in your target audience, seasonal trends such as holidays, lower ad relevance scores, or algorithm changes. Check whether your audience is too narrow or your creative is showing fatigue.
Mobile CPCs often run lower than desktop CPCs because there is more mobile inventory. Segment performance by placement to see where clicks come from.
For most businesses, conversion optimization produces better ROI than CPC alone. CPC optimization can suit awareness campaigns or content promotion when clicks are the goal.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher because of purchase intent and advertiser competition. Results also depend on the audience and creative.
Compare cost benchmarks for Facebook advertising metrics.
Cost per click benchmarks across industries
Cost per thousand impressions across markets
Click-through rate benchmarks for Facebook Ads
Cost per lead benchmarks across markets
Cost per purchase benchmarks across industries
App install cost benchmarks