Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Hardware and Networking advertisers in Canada saw a year of two very different CPC stories: a cool start, a hot spring/early summer, and then a dramatic August reset. Across the period, Canada’s median Facebook Ads CPC averaged about $1.55, well above the global benchmark’s $1.15. The run-up from late winter into June–July pushed costs to double the global market, only to be followed by a sharp August pullback to the lowest point of the year. Volatility was the defining characteristic, with big month-to-month swings and several standout inflection points.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Hardware and Networking in Canada compared to the global benchmark.
CPC in Canada started at $1.44 in November and ended at $0.58 in August — a 60% decline across the window, despite a powerful mid-year surge. The period’s high came in June at $2.36, preceded by April at $2.18 and followed by July at $2.15. The low was August at $0.58, undercutting the early-year trough of $0.95 in January. On average, CPC landed at $1.55, with a broad range of $1.78 between the high and low.
The path to June’s peak unfolded in distinct moves: after easing from November to January (−24% then −14%), CPCs lifted in February (+24%), spiked in March (+47%), and climbed again in April (+26%). A brief cooling in May (−16%) gave way to another jump in June (+29%). The most abrupt swing came at the end of the series, with a −73% drop from July to August. Monthly changes averaged 0.49 points, signaling a highly volatile market rhythm.
Seasonal cadence was visible despite the choppiness. Costs softened from late Q4 into January, a typical Q1 trough. From March through July, the market ran hot: Q2 averaged roughly $2.12, with sustained elevation into early Q3 at $2.15 in July. August marked a pronounced break in that pattern, as CPCs fell to $0.58 — the lowest point of the period and a clear outlier versus the preceding five months.
Relative to Facebook Ads benchmarks globally, Canada’s Hardware and Networking CPCs were, on average, 34% higher. The relationship flipped over the year: Canada trailed in early winter (−2% in November; −15% in December; −17% in January), turned modestly above market in February (+5%), and then ran decisively higher from March through July (+51% to +129%). The gap was widest in June, when Canada’s $2.36 was 129% above the global $1.03. By August, the pendulum swung the other way: Canada’s $0.58 sat 45% below the global $1.06.
The global trend moved gently downward over the same horizon (−28% from November to August) with tight dispersion: a range of just $0.45 and average monthly changes of 0.06 points. Canada’s range was four times larger ($1.78), and its month-to-month volatility was roughly 8–9x higher, underscoring a more turbulent cost environment for country-specific ad costs in this category.
In short, CPC trends for Hardware and Networking in Canada were elevated and markedly more volatile than the global benchmark — soaring in spring and early summer before a sharp August reset. Understanding Facebook Ads benchmarks for CPC in Canada’s Hardware and Networking industry helps marketers frame industry ad performance against steadier global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Hardware and Networking industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Canada, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday and Cyber Monday), December (holiday shopping, Boxing Day), Back-to-school (August-September), Mother's Day (May)
CPM might increase during Canada Day, Labour Day, and Thanksgiving. Black Friday and Cyber Monday see heightened e‑commerce bidding. December holiday period may spike ad costs. Back-to-school and Mother's Day drive retail competition. Provincial holidays might alter weekday inventory availability.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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