Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Hardware and Networking advertisers in Colombia spent far less per click than the broader market in early 2025, with costs easing month by month. Median CPC moved from $0.25 in January to $0.21 by March, even as the global benchmark inched upward. The result: a widening gap versus worldwide Facebook Ads benchmarks, alongside modest but noticeable local volatility. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Hardware and Networking in Colombia compared to the global benchmark.
Across Q1 2025, Colombia’s Hardware and Networking CPC averaged $0.24, starting at $0.251 in January, slipping to $0.242 in February, and landing at $0.214 in March. That’s a 15% decline from start to finish, with the high in January and the low in March; the quarterly range was $0.037.
Month over month, median CPC fell 3.6% in February and a steeper 11.5% in March. The average monthly swing was about $0.018, roughly 8% of the period’s mean—a compact dollar movement, but relatively brisk in percentage terms for such a low-cost market.
The global benchmark told a different story. Worldwide CPC averaged $1.13 in Q1 (Jan $1.121, Feb $1.134, Mar $1.142), edging up +1.8% over the quarter with a smaller average monthly swing of roughly $0.010—under 1% of its mean. Compared to that baseline, Colombia’s Hardware and Networking CPC ran dramatically below market every month: 78% under in January, 79% in February, and 81% in March. The narrowest gap came in January (Colombia at 22% of global levels); the widest in March (19% of global).
Within Colombia, Q1 displayed a clear softening: a gentle dip to February followed by a sharper drop into March. By contrast, the global rhythm across the full year typically tightens into late Q4—global CPC peaked at $1.32 in November—before resetting lower in December ($1.06). In early 2025, global CPCs stabilized and nudged upward month to month, while Colombia’s Hardware and Networking segment carried a downward slope through March, suggesting a local pricing environment out of sync with the slight global lift.
Relative to the global benchmark, Colombia’s Hardware and Networking CPC operated at about 0.21x of worldwide costs across Q1. The global series rose steadily (+1.8% from January to March) with contained volatility, while Colombia’s trajectory declined (−14.7%) and was more volatile relative to its own level. Against the full-year global context—where CPCs ranged from $1.06 in December to $1.32 in November, averaging $1.13—Colombia’s Q1 profile remained consistently below average and increasingly discounted as the quarter progressed.
These Facebook Ads benchmarks highlight CPC trends for Hardware and Networking in Colombia, showing materially lower, gradually declining country-specific ad costs versus the global market. Understanding cost-per-click benchmarks for the Hardware and Networking industry in Colombia helps contextualize industry ad performance and compare local CPC dynamics to global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Hardware and Networking industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Colombia, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Cyber Monday), December (Christmas), Mid‑year promotions around Independence Day (Jul 20) and Children's Day (Oct 13)
CPM and CPC might increase during long weekends and holidays like Independence Day due to heightened leisure media consumption. Major e‑commerce events could result in sharp spikes in retail competition. June holidays could disrupt typical ad pacing. Many holidays shifted to Mondays make weekend campaigns perform better.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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