Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
February 2025 - February 2026
Detailed observation of presented data
Hardware and Networking advertisers in Colombia entered 2025 with notably low Facebook Ads cost-per-clicks relative to the global benchmark, and then drifted lower through the quarter. CPC started around a quarter per click in January and stepped down each month, widening the gap versus worldwide medians that held steady to slightly higher. Movement was gentle in January, then accelerated in March, creating a clear downward cadence with modest but noticeable volatility. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Hardware and Networking in Colombia compared to the global benchmark.
Across January–March 2025, Colombia’s Hardware and Networking CPC averaged about $0.24, starting at $0.25 in January, easing to $0.24 in February, and landing at $0.21 in March. The quarter’s high was January’s $0.25; the low was March’s $0.21, a 15% slide from peak to trough. Month-to-month, the move was mild at first (down 3.6% from January to February) before a sharper drop into March (down 11.5%). On average, the absolute monthly change was roughly 1.8 cents—about 8% of the mean CPC—signaling moderate short-term variability.
By contrast, the global CPC held around $1.12–$1.14 in Q1 2025, averaging $1.13, with a gentle +2% lift from January ($1.12) to March ($1.14). In other words, Colombia’s trend moved lower while the broader market edged higher.
The first quarter often reflects a softer cost environment after the intense Q4 auction pressure. Globally, 2025 followed that classic arc: CPCs surged into November ($1.32), reset in December ($1.05), and stabilized in early 2026 ($0.85). Within Q1 2025 specifically, the global series firmed slightly month over month, suggesting a gentle normalization after the December dip.
Colombia’s Hardware and Networking CPCs leaned into a different rhythm. Rather than stabilizing, prices progressed lower across all three months—January to February easing was subtle, while February to March carried more momentum. The quarterly range was tight in absolute terms (just under four cents), yet the consistent month-over-month declines defined the narrative.
Colombia ran well below market throughout the quarter. In January, CPCs were about $0.25 in Colombia versus $1.12 globally—roughly 78% below the global median. February held a similar distance (about 79% below), and by March the gap widened to about 81% below as Colombia fell to $0.21 while the global median ticked up to $1.14. Put simply, Colombia operated at roughly one-fifth of global CPC levels across Q1.
Volatility, measured as the average absolute monthly change, was modest in both series, but relatively more pronounced in Colombia: about 1.8 cents per month on a $0.24 base (around 8%) versus roughly 1 cent on $1.13 globally (about 1%). The global line was steadier in Q1, while Colombia showed a clearer downward slope.
Facebook Ads benchmarks for cost per click show that Hardware and Networking in Colombia is a low-cost, downward-trending pocket versus the global baseline, with Q1 2025 averaging about $0.24 against a worldwide $1.13. Understanding CPC trends and country-specific ad costs for this industry in Colombia helps marketers interpret industry ad performance and compare it to global CPC analysis and broader Facebook Ads benchmarks.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Hardware and Networking industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Colombia, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Cyber Monday), December (Christmas), Mid‑year promotions around Independence Day (Jul 20) and Children's Day (Oct 13)
CPM and CPC might increase during long weekends and holidays like Independence Day due to heightened leisure media consumption. Major e‑commerce events could result in sharp spikes in retail competition. June holidays could disrupt typical ad pacing. Many holidays shifted to Mondays make weekend campaigns perform better.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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