Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Hardware and Networking advertisers in Colombia operated at a very different cost level than the global market. Median Facebook Ads CPCs sat dramatically below the worldwide benchmark, yet moved with their own rhythm: a December trough, a sharp January lift, and a steady cool-down through March. The result is a low-cost, relatively choppy environment where month-to-month movements carry more weight because prices start so low.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Hardware and Networking in Colombia compared to the global benchmark.
Over the observed window (Dec 2024–Mar 2025), Colombia’s median CPC for Hardware and Networking averaged about $0.21, starting at $0.12 in December, peaking at $0.25 in January, easing to $0.24 in February, and landing at $0.21 in March. That’s a December-to-January surge of roughly 103%, followed by a two-month comedown of about 16% through March. From the first to the last month, CPCs were still up around 73%, underscoring how low December was locally.
The range across the period was tight in absolute terms—about 13 cents between the low ($0.12) and the high ($0.25)—but meaningful relative to the average level. Month-to-month absolute moves averaged roughly $0.06, with the largest swing concentrated in January. In other words, the market didn’t move much in dollar terms, but it moved a lot as a percentage of its own price.
Against that, the global benchmark over the same months averaged about $1.17, dropping from $1.28 in December to $1.12 in January, then holding near $1.13–$1.14 through March. Absolute month-to-month changes globally also averaged around six cents, but given a much higher base, these swings represented only about 5% of price—far steadier than Colombia’s relative volatility.
Seasonally, the global dataset shows a familiar pattern: elevated CPCs around year-end, a reset in January, and relatively stable levels through Q1. Colombia’s profile diverged. December marked the local low point, followed by a January jump and a gradual softening into March. This creates an inverse December dynamic relative to the global peak, then a Q1 cooling that aligns with broader seasonal behavior, just from a higher local starting point established in January.
Within the year-long global baseline, CPCs later dipped mid-year (near $1.07 in June–July) and spiked again in November ($1.30) before easing in December ($1.05), reinforcing the typical Q4 pressure not seen in the short Colombia view.
Across the overlapping months, Colombia’s Hardware and Networking CPCs stayed well below market:
The gap was narrowest in January (~78% below) and widest in December (~90% below). Trend-wise, the global market fell from December to January and then stabilized (+0.5% to +1%), while Colombia spiked in January and then fell more noticeably through March—choppier in relative terms.
In sum, Facebook Ads benchmarks for CPC in Hardware and Networking show that Colombia is a markedly lower-cost, more percentage-volatile market versus global norms, with a December trough, a January lift, and a softening through March. Understanding CPC trends and country-specific ad costs for Hardware and Networking in Colombia helps contextualize industry ad performance relative to the global benchmark.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Hardware and Networking industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Colombia, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Cyber Monday), December (Christmas), Mid‑year promotions around Independence Day (Jul 20) and Children's Day (Oct 13)
CPM and CPC might increase during long weekends and holidays like Independence Day due to heightened leisure media consumption. Major e‑commerce events could result in sharp spikes in retail competition. June holidays could disrupt typical ad pacing. Many holidays shifted to Mondays make weekend campaigns perform better.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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