Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Hardware and Networking advertisers in Israel spent most of 2025 paying materially less per click than the global market, but they experienced far sharper swings. From January through September, Israel’s median CPC averaged $0.82 versus a $1.11 global median — about 26% lower overall — yet monthly movements were choppy, with a March surge followed by an April reset and a steadier summer. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Hardware and Networking in Israel compared to the global benchmark.
Israeli CPC started 2025 at $0.99 in January, dropped to $0.71 in February, then spiked to its annual high of $1.68 in March. The peak was immediately followed by the year’s low at $0.41 in April — a $1.27 swing in just one month. From there, costs stabilized: May ($0.74), June ($0.69), July ($0.72), with a mild lift in August ($0.80) and a softer September at $0.61. Across the nine-month window, the average was $0.82, ending 39% below January levels.
Volatility was the defining characteristic. The average month-over-month change in Israel was 0.40 points — more than twenty times the global benchmark’s 0.02-point average move. By contrast, global CPCs hovered in a tight band between $1.07 and $1.14, averaging $1.11 from January to September and easing slightly into late Q3.
The quarterly rhythm in Israel shows a dramatic Q1 spike, a Q2 trough, and a partial Q3 recovery:
This contrasts with the global pattern, where CPCs gradually softened through the year: $1.14 in Q1, $1.12 in Q2, and $1.08 in Q3. The Israeli series presents a sharper, V-shaped midyear arc, whereas the global market drifted lower in a narrow range. Typical seasonal dynamics suggest competitive pressure often builds into late Q3 and Q4; globally, that build was subtle, while Israel’s midyear costs were already recalibrated lower.
Israel ran below the global Facebook Ads benchmarks in eight of nine months, with a single outlier in March:
Global CPC trends were steady and modestly down (−6% from January to September), while Israel’s path was choppier (−39% over the same span). The tighter global band underscores how uniquely volatile Hardware and Networking CPCs were in Israel.
In short, Facebook Ads CPC trends for Hardware and Networking in Israel were low-cost but highly variable in 2025, with a March spike, an April reset, and steadier pricing into late summer. Understanding country-specific ad costs and industry ad performance against global CPC benchmarks helps contextualize the volatility and the consistent discount relative to the market. This CPC analysis of Hardware and Networking in Israel benchmarks performance versus global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Hardware and Networking industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)
CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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