Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Hardware and Networking advertisers in Israel spent 2025 navigating unusually choppy Facebook Ads CPC trends. The year opened near parity with the market, spiked sharply in March, then reset lower through spring and into a soft Q4, with only a partial rebound by December. Against a steady global benchmark that hovered around the low $1s, Israel’s country-specific ad costs were consistently lower—often materially so—yet far more volatile month to month. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Hardware and Networking in Israel compared to the global benchmark.
Israel’s median cost per click averaged $0.73 across the observed months of 2025, well below the global average of $1.12 for the same period (about 35% lower). The year started at $0.99 in January and ended at $0.50 in December, a 49% decline across the period. The high point arrived in March at $1.68—46% above the global March level—before a steep reset to $0.41 in April. The low came in October at just $0.27 (roughly 76% below the global October benchmark).
Volatility defined the year. Israel’s CPC moved by an average of 0.38 points between months, roughly 14 times more than the global series (~0.03). After the March peak, midyear values clustered in a lower band: May–August ranged from $0.68 to $0.80, followed by another dip into September ($0.54) and the October trough, then a modest December recovery to $0.50. Across the 11 months with readings, Israel was below the global benchmark in 10 of them; March was the lone above-market outlier.
Seasonality showed a pronounced crest in late Q1, then a soft Q2 and subdued summer. Q1 averaged $1.13 in Israel—essentially on par with the global Q1 average. Q2 fell to $0.61 (about 46% below the global Q2), stabilizing but at a lower base. Summer (Q3) held in a tight, modest range around $0.68 (roughly 38% under global levels), while late-year levels stayed muted: October to December averaged roughly $0.39 across the two observed months, compared with about $1.09 globally for the same points. Globally, CPCs typically firm in Q4 as competition rises, including a visible uptick in November; Israel’s October reading bucked that pattern with its annual low, and November is not observed in this series.
Relative to Facebook Ads benchmarks, Israel’s Hardware and Networking CPC undercut the global market most of the year. The narrowest gap came in January (about 11% below), while the widest deficit appeared in October (about 76% below). March stood out as the only above-market month (+47% vs. global). Directionally, the global series was stable with a mild January-to-December dip (~6%), whereas Israel’s path was markedly choppier, declining nearly 49% from January to year-end with large intra-year swings.
In sum, Facebook Ads cost-per-click benchmarks for Hardware and Networking in Israel show a year of low but turbulent country-specific ad costs: a March spike, a spring correction, steady midsummer, and an unusually soft October with partial recovery in December. Understanding CPC trends within these Facebook Ads benchmarks—alongside CPM analysis and CTR performance—helps contextualize industry ad performance in Israel against the global backdrop.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Hardware and Networking industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)
CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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