Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Hardware and Networking advertisers in the Netherlands ran well below the global Facebook Ads benchmarks for cost per click throughout 2025, but with noticeably sharper swings month to month. The year opened at a relatively high CPC in January, plunged to a Q1 trough in March, then rebounded into a June peak before settling into a choppier second half. In contrast, the global CPC trend stayed tighter, with a predictable November lift and smaller overall movement. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Hardware and Networking in the Netherlands compared to the global benchmark.
Across 2025, CPC in the Netherlands averaged about $0.59, versus a global median of roughly $1.13. The local range was wide: from a low of $0.23 in March to a high of $0.88 in June, a $0.65 spread—greater than the annual average itself. The year began at $0.81 in January and ended at $0.58 in December, a 28% decline across the period (global CPC slipped only about 6% from January to December).
Key movements defined the year’s rhythm:
Volatility, measured as average month-to-month absolute change, was elevated at ~$0.22 in the Netherlands, compared with a global pattern near ~$0.06—evidence of a more variable market for country-specific ad costs in this category.
Seasonality was pronounced. Q1 weakened into a March trough, Q2 strengthened steadily to a June peak, and Q3 held near a plateau before a brief Q4 wobble. The typical Q4 pattern—higher competition and rising CPCs—was only partially visible locally: November did rise, but not to the magnitude seen globally, and December cooled again. In short, the Netherlands showed a spring/early-summer lift, a mid-year reset, and a softer end-of-year cadence relative to broader industry ad performance.
The Netherlands tracked below the global benchmark every month, by a wide and shifting margin:
While the global CPC trend was comparatively stable and peaked in November ($1.32), the Netherlands peaked earlier in June ($0.88) and finished the year lower. Monthly volatility was also more pronounced in the Netherlands, underscoring a choppier trajectory than the steadily paced global CPC trends.
Overall, Facebook Ads CPC benchmarks for Hardware and Networking in the Netherlands in 2025 show consistently lower costs than the global market, with deeper troughs and sharper rebounds. Understanding these CPC trends for the Netherlands helps marketers contextualize country-specific ad costs and compare industry ad performance to global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Hardware and Networking industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Netherlands, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late November–early December (Black Friday/Cyber Monday), December (Christmas and Boxing Day sales), Spring holidays (April–June tourism)
CPM and CPC might rise during spring holiday cluster when travel and leisure ads see elevated engagement. Liberation Day (May 5) is mandatory national holiday—ad inventory might shrink. Ad competition increases in late December for holiday promotions. Few summer holidays mean more consistent campaign performance through summer.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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