Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Hardware and Networking advertisers in New Zealand ran on notably lower Facebook Ads benchmarks for cost per click throughout 2025, but the ride was choppy. CPC levels sat roughly half of the global median for most of the year, punctuated by two sharp troughs in March and September and a mid-year peak in June. While the global market moved in a narrow band with a predictable Q4 surge, New Zealand’s pattern was more dramatic, with bigger month-to-month swings and a softer finish into December.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Hardware and Networking in New Zealand compared to the global benchmark.
New Zealand’s Hardware and Networking CPC opened the year at $0.62 in January and closed at $0.41 in December — a 34% decline end to end. The median across the year averaged $0.51, ranging from a low of $0.28 in March to a high of $0.82 in June, a $0.54 swing.
The first quarter slid into a March low ($0.28), then momentum reversed: April to May jumped 68%, and May to June climbed another 54%, peaking at $0.82 in June. After a brief easing in July, August rose to $0.79 before a sharp August-to-September correction (−62% month over month) pulled CPCs back to $0.30 — the second trough. The final quarter stabilized in a tighter band, with October at $0.40, November at $0.43, and December at $0.41.
Volatility was a defining theme. Average absolute month-to-month movement in New Zealand was $0.18 per click, roughly triple the global benchmark’s $0.06.
The rhythm through the year showed a Q1 trough, a strong mid-year rise, a whipsaw Q3, and a softer Q4. Q1 averaged $0.50, Q2 $0.56, and Q3 $0.56 — the mid-year stretch was the strongest period. Q4 cooled to an average of $0.42 as CPCs clustered around $0.41–$0.43, offering a calmer but lower-cost finish compared with the mid-year highs. This contrasts with typical late-year intensity globally, where higher competition often lifts costs in November.
Against the global baseline, New Zealand’s Hardware and Networking CPC trends were consistently below market and more volatile. The global average for 2025 was $1.13, versus New Zealand’s $0.51 — about 55% lower. The gap narrowed at its tightest in June (New Zealand was 25% below global) and widened at its largest in March (75% below). Throughout the year, New Zealand tracked 30–70% below global levels most months.
Globally, CPCs moved within a narrow band of roughly $1.05–$1.32, with a clear November spike ($1.32) and a mild dip into December ($1.05). By contrast, New Zealand spanned $0.28–$0.82 and finished the year lower than it started, while the global market was broadly steady with a late-year swell.
In short, CPC trends for Hardware and Networking in New Zealand show lower country-specific ad costs than the global benchmark, coupled with sharper intra-year swings and a soft Q4. Understanding Facebook Ads benchmarks for cost per click — alongside CPM analysis and CTR performance context — helps frame industry ad performance for Hardware and Networking in New Zealand relative to global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Hardware and Networking industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting New Zealand, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November–early December (Black Friday/Cyber Monday), Christmas season (Boxing Day sales), Mid‑year promotions (Matariki in June), Back-to-school (late January/early February)
CPM and CPC might rise around Waitangi Day and ANZAC Day as public events increase media consumption. Matariki is new public holiday with growing awareness—advertising may see elevated competition. Late November–December Black Friday/Cyber Monday could drive ad costs significantly. Regional anniversary holidays may cause local inventory shifts.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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