Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
June 2025 - June 2026
Detailed observation of presented data
The main story: cost-per-click for Hardware and Networking ran well below the global benchmark across the 13-month window, with a pronounced November spike and a deep trough in spring 2026. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Hardware and Networking in All countries available compared to the global benchmark.
Hardware and Networking CPC averaged about $0.70 across All countries available (mean $0.696), starting at $0.73 in June 2025 and finishing at $0.67 in June 2026 — a modest decline of roughly 9% from start to end. The month of highest CPC was November 2025 at $1.05; the low came in April 2026 at $0.44. Over the period the range was about $0.61 (high minus low), with an average monthly absolute movement of roughly $0.11.
By contrast, the global baseline CPC averaged about $1.07 (mean $1.066). The global series showed a similar November elevation (peak $1.29 in November 2025) but otherwise stayed flatter: baseline start and end points were effectively level (June 2025 $1.07 → June 2026 $1.07). In absolute terms Hardware and Networking CPCs were lower by about $0.37 on average.
A clear seasonal rhythm appears: both Hardware and Networking and the global benchmark peaked into November 2025 (holiday-budget effects), then eased into year-end and moved lower across Q1 2026. The Hardware and Networking series plunged more sharply after November, sliding through January and bottoming in April 2026, before a partial rebound into June. The most volatile months for the industry were November 2025 (sharp lift) and the Jan–Apr 2026 stretch (rapid decline to the trough), with smaller month-to-month ripples during late summer and early fall.
Relative to the baseline, Hardware and Networking CPCs ran materially below global levels throughout the year. On average the industry was roughly 35% below the global CPC. The gap narrowed to its smallest point in December 2025 (about 18% below baseline) and widened to its largest in April 2026 (about 58% below baseline). Volatility for Hardware and Networking was higher than the global series: average monthly absolute change was about $0.11 for the industry versus about $0.07 for the baseline — approximately 57% more choppy on a month-to-month basis.
Overall, the global trend was relatively flat year-over-year, while Hardware and Networking exhibited more pronounced swings and ended slightly lower than it began.
Understanding Facebook Ads cost-per-click benchmarks for Hardware and Networking across All countries available provides a data-grounded view of industry ad performance, CPC trends, CPM analysis context, and broader Facebook Ads benchmarks for country-specific ad costs and CTR performance comparisons.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Hardware and Networking industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
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CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
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